Nina DiSesa: What is effective advertising?
Nina DiSesa: Well effective advertising is advertising that changes the behavior of the consumer of that one thing and also effective advertising, is advertising that makes people feel a certain way about a brand mean it’s all about the brand and how people allow that brand to influence their lives, effective advertising is there is a lot of ways to measure advertising these days and we do a lot of testing and we do a lot of marketing research and things like that, but the over view of what makes an add effective is to people remember and they motivated by is it to the …. Does it help them feel a certain way about the product or the brand that you are trying to advertise. It’s really I know I have done that down, but that’s kind of this bottom line what we are trying to do with effective advertising, that’s why it was happening now in the advertising its kind of interesting. How much become a consumer, the content of is so consumer driven its kind of interesting about how you maintain the Stewardship of a brand, when somebody everybody is doing so much of their own kind of advertising.
Recorded on: 2/29/08
Effective advertising, DiSesa says, changes behavior.
Swipe right to make the connections that could change your career.
Swipe right. Match. Meet over coffee or set up a call.
No, we aren't talking about Tinder. Introducing Shapr, a free app that helps people with synergistic professional goals and skill sets easily meet and collaborate.
Thinking your life is worthwhile is correlated with a variety of positive outcomes.
- A new study finds that adults who feel their lives are meaningful have better health and life outcomes.
- Adults who felt their lives were worthwhile tended to be more social and had healthier habits.
- The findings could be used to help improve the health of older adults.
Even when they suffer costs in doing so.
- It's commonly thought that the suppression of female sexuality is perpetuated by either men or women.
- In a new study, researchers used economics games to observe how both genders treat sexually-available women.
- The results suggests that both sexes punish female promiscuity, though for different reasons and different levels of intensity.
Jeff Bezos, the founder of Amazon.com, explains his plan for success.
- Jeff Bezos had a clear vision for Amazon.com from the start.
- He was inspired by a statistic he learned while working at a hedge fund: In the '90s, web usage was growing at 2,300% a year.
- Bezos explains why books, in particular, make for a perfect item to sell on the internet.
SMARTER FASTER trademarks owned by The Big Think, Inc. All rights reserved.