Nina DiSesa: What inspired you to write?
Nina DiSesa has worked in the quintessential boys clubs of advertising for almost thirty years. In 1994, she became the first woman EVP, Executive Creative Director for McCann Erickson New York, the flagship office of the largest advertising agency in the world. Under her creative leadership, the New York office enjoyed an unprecedented 5-year growth period adding almost $2.5 billion in billings. In 1998, she was made Chairman as well as Chief Creative Officer of McCann New York. She was the first woman and first creative director to be named chairman in the McCann global network.
In 1999, Nina was chosen by Fortune magazine as one of the “50 Most Powerful Women in American Business.” In 2005, she received the Matrix Award, given each year to a select group of women in communication. In 2007, she was inducted into the Hall of Fame for CEBA (Creative Excellence in Business Advertising).
Question: What inspired you to write “Seducing the Boys Club?”
Nina DiSesa: Well I wrote the book because I wanted to reach more women with women are very frustrated when they can’t get where they want to go over if they feel they have being bored in the work place and I wrote the book so I couldn’t reach more women, more frustrated women and try and keep them in the work force. I don’t really want to convince women to not to stay home and take care of their families of that’s what they wanted to do. I applaud them for that, but I also applaud the women who are trying to both who are trying to have a family and also get as far as they want to go and their jobs and I thought the book would help them. I thought writing here with the sense of humor would help them, get through it and keeping like a swift page turning read would be better for them and I tried not to not make it ponder is work of do’s and don’ts because an advertising I learn that if you have to entertain people in order to get them to remember, what you want them to remember and that’s how I tried to write the book and that’s why you see phrases in there like the art of and flirting with integrity is not much of that but that’s what pops out, there is a lot of information and there about how women and men can work better with each other so, I mean I just thought it was time to for somebody to write a book like that.
DiSesa says she wanted to reach women.