Nina DiSesa: What challenges do women in business face?
Nina DiSesa has worked in the quintessential boys clubs of advertising for almost thirty years. In 1994, she became the first woman EVP, Executive Creative Director for McCann Erickson New York, the flagship office of the largest advertising agency in the world. Under her creative leadership, the New York office enjoyed an unprecedented 5-year growth period adding almost $2.5 billion in billings. In 1998, she was made Chairman as well as Chief Creative Officer of McCann New York. She was the first woman and first creative director to be named chairman in the McCann global network.
In 1999, Nina was chosen by Fortune magazine as one of the “50 Most Powerful Women in American Business.” In 2005, she received the Matrix Award, given each year to a select group of women in communication. In 2007, she was inducted into the Hall of Fame for CEBA (Creative Excellence in Business Advertising).
I have always worked in boys clubs. All the advertising agencies that I have been in where male dominated and although they where always a lot of women in the company, there weren’t that many women at the higher level than very very few women at the very top of ladder and I think that the business would be more successful if they were more of women at the top of the game, because I think the combination of men and women together is powerful combination, when you only have one kind of person making all the decisions, its kind of not good. So, I have always encourage women to go as far as they can go, its hard for women in male dominated cultures, because the people that you are trying to impress and the people who you need promotion from a men, and they may not for your comfortable with you, you feel what do you to make a man feel more comfortable with you, so that he will see you as somebody he wants on his team. Recorded on: 2/29/08
DiSesa has always worked in boys clubs.
By working together, and learning from one another, we can build better systems.
- Many of the things that we experience, are our imagination manifesting into this physical realm, avers artist Dustin Yellin.
- People need to completely rethink the way they work together, and learn from one another, that they they can build better systems. If not, things may get "really dark" soon.
- The first step to enabling cooperation is figuring out where the common ground is. Through this method, despite contrary beliefs, we may be able to find some degree of peace.
Great ideas in philosophy often come in dense packages. Then there is where the work of Marcus Aurelius.
- Meditations is a collection of the philosophical ideas of the Roman Emperor Marcus Aurelius.
- Written as a series of notes to himself, the book is much more readable than the dry philosophy most people are used to.
- The advice he gave to himself 2,000 years ago is increasingly applicable in our hectic, stressed-out lives.
The periodic table was a lot simpler at the beginning of the universe.
- Michelle Thaller's "absolute favorite fact in the universe" is that we are made of dead stars.
- The Big Bang, when it went off, produced basically three elements: hydrogen, helium, and lithium. Every atom more complex had to be formed inside a star. Over time, stars such as the sun produce things like carbon and oxygen.
- They don't really get much more far off the periodic table than that. If you want to go any farther than the element iron, then you actually need a very violent explosion, a supernova explosion.
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