Nina DiSesa: What challenges do women in business face?
Nina DiSesa has worked in the quintessential boys clubs of advertising for almost thirty years. In 1994, she became the first woman EVP, Executive Creative Director for McCann Erickson New York, the flagship office of the largest advertising agency in the world. Under her creative leadership, the New York office enjoyed an unprecedented 5-year growth period adding almost $2.5 billion in billings. In 1998, she was made Chairman as well as Chief Creative Officer of McCann New York. She was the first woman and first creative director to be named chairman in the McCann global network.
In 1999, Nina was chosen by Fortune magazine as one of the “50 Most Powerful Women in American Business.” In 2005, she received the Matrix Award, given each year to a select group of women in communication. In 2007, she was inducted into the Hall of Fame for CEBA (Creative Excellence in Business Advertising).
I have always worked in boys clubs. All the advertising agencies that I have been in where male dominated and although they where always a lot of women in the company, there weren’t that many women at the higher level than very very few women at the very top of ladder and I think that the business would be more successful if they were more of women at the top of the game, because I think the combination of men and women together is powerful combination, when you only have one kind of person making all the decisions, its kind of not good. So, I have always encourage women to go as far as they can go, its hard for women in male dominated cultures, because the people that you are trying to impress and the people who you need promotion from a men, and they may not for your comfortable with you, you feel what do you to make a man feel more comfortable with you, so that he will see you as somebody he wants on his team. Recorded on: 2/29/08
DiSesa has always worked in boys clubs.
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