Nina DiSesa: How do you manage creatives?
Nina DiSesa has worked in the quintessential boys clubs of advertising for almost thirty years. In 1994, she became the first woman EVP, Executive Creative Director for McCann Erickson New York, the flagship office of the largest advertising agency in the world. Under her creative leadership, the New York office enjoyed an unprecedented 5-year growth period adding almost $2.5 billion in billings. In 1998, she was made Chairman as well as Chief Creative Officer of McCann New York. She was the first woman and first creative director to be named chairman in the McCann global network.
In 1999, Nina was chosen by Fortune magazine as one of the “50 Most Powerful Women in American Business.” In 2005, she received the Matrix Award, given each year to a select group of women in communication. In 2007, she was inducted into the Hall of Fame for CEBA (Creative Excellence in Business Advertising).
Nina DiSesa: Well the creative mind is the most illusive thing, I think it is being a creative person myself I understand how complex that mind is and how delicate it is in many ways. I think creative people are the hardest people to mange, if you can even say the your managing. If I am creating task, I mean you are not really managing them, you are just trying to like focus them a little bit and get them going in the right direction. I think women who have children two year olds and three olds probably understand that creative mind a little better, because you can't tell a 2 year old or a 3 year old to do something you have to trying and make it good idea, make it their idea, make it something that comes from their own personality rather than something you want them to do, and creative people are like that in a lot of ways.
Recorded on: 2/29/08
The creative mind is the most illusive thing.