Nina DiSesa: How do we know that advertising works?
Nina DiSesa: Well I think that return on the investment is something that the clients are of most concerned about obviously, they are spending a lot of money to advertise to the right audiences. The package groups clients, the clients that have universal messages and that are mass marketed in appeal to mass audiences there have a pretty effective way of measuring the effectiveness of their commercials. The big question there is just do we start creating commercials that will test well and not commercials that are bright and clever and engage the consumer and then the really good creative people are the ones who can do both. It’s very hard to test a branding commercial, commercials that are not selling a specific service or product that are just trying to enhance on brand because there is no way, what we do have ways of measuring a brand’s success, we have this tons tons of marketing companies that do these tracking studies so that we know where there are brand, where a brand lies in the minds of the consumer. So there is always ways of measuring things and the clients who are spending some much money on their messaging are not going to spend money if they are not relatively sure that the messaging they are using is effective and its reaching their goal. So I don’t know how anybody can think that advertising is not measurable. The vein of our existence is creative people is that its constantly being measured and we are rewarded based on our ability to reach these consumers and motivate them and change their behavior and make the brand their brand, and make the products their products. So that’s what the business is about that’s what the whole business is about, is measuring the effectiveness of our ideas. Recorded on: 2/29/08
Clients spent lots of money to make sure that ads are effective.
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A growing body of research shows promising signs that the keto diet might be able to improve mental health.
- The keto diet is known to be an effective tool for weight loss, however its effects on mental health remain largely unclear.
- Recent studies suggests that the keto diet might be an effective tool for treating depression, and clearing up so-called "brain fog," though scientists caution more research is necessary before it can be recommended as a treatment.
- Any experiments with the keto diet are best done in conjunction with a doctor, considering some people face problems when transitioning to the low-carb diet.
She met mere mortals with and without the Vatican's approval.
- For centuries, the Virgin Mary has appeared to the faithful, requesting devotion and promising comfort.
- These maps show the geography of Marian apparitions – the handful approved by the Vatican, and many others.
- Historically, Europe is where most apparitions have been reported, but the U.S. is pretty fertile ground too.
Thinking your life is worthwhile is correlated with a variety of positive outcomes.
- A new study finds that adults who feel their lives are meaningful have better health and life outcomes.
- Adults who felt their lives were worthwhile tended to be more social and had healthier habits.
- The findings could be used to help improve the health of older adults.
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