Nina DiSesa: How are men like dogs?
Nina DiSesa has worked in the quintessential boys clubs of advertising for almost thirty years. In 1994, she became the first woman EVP, Executive Creative Director for McCann Erickson New York, the flagship office of the largest advertising agency in the world. Under her creative leadership, the New York office enjoyed an unprecedented 5-year growth period adding almost $2.5 billion in billings. In 1998, she was made Chairman as well as Chief Creative Officer of McCann New York. She was the first woman and first creative director to be named chairman in the McCann global network.
In 1999, Nina was chosen by Fortune magazine as one of the “50 Most Powerful Women in American Business.” In 2005, she received the Matrix Award, given each year to a select group of women in communication. In 2007, she was inducted into the Hall of Fame for CEBA (Creative Excellence in Business Advertising).
Nina DiSesa: Well, men are stuff thinkers, they are will go into a meeting with a frequency idea of how that meeting is going to go, because they no they have the goods or they, they are just confident and so what they hear is what they expect to here, they remember what they expect here anything that goes against what their expectation or they kind of forget. So I would say its like bla bla bla good dog bla bla bla they just remember good dog, and they forget what happened before and what happened after. Actually I don’t really see anything wrong with that, all my point is that make sure you have some really strong women in the room too, because while the man is going to very focused, and very determined and very fourth right and get the job done. The woman is reading the room, and she is noticing, they didn’t make eye contact he stared at my collar bone. client isn’t happy, call and so you have to have both those disciplines coming back with a deep breath, otherwise you are only going to get the most optimistic results from a man who is the scuff thinker.
Recorded on: 2/29/08
Men are "stuff thinkers.