Nina DiSesa: Do you identify yourself with certain brands?
Nina DiSesa has worked in the quintessential boys clubs of advertising for almost thirty years. In 1994, she became the first woman EVP, Executive Creative Director for McCann Erickson New York, the flagship office of the largest advertising agency in the world. Under her creative leadership, the New York office enjoyed an unprecedented 5-year growth period adding almost $2.5 billion in billings. In 1998, she was made Chairman as well as Chief Creative Officer of McCann New York. She was the first woman and first creative director to be named chairman in the McCann global network.
In 1999, Nina was chosen by Fortune magazine as one of the “50 Most Powerful Women in American Business.” In 2005, she received the Matrix Award, given each year to a select group of women in communication. In 2007, she was inducted into the Hall of Fame for CEBA (Creative Excellence in Business Advertising).
Nina DiSesa: I don’t really its kind of hard for me to associate myself with other brands because I am in the business of making brand successful but the question is do I … am I a brand. I don’t understand how a person who is in the business like advertising could be a brand and because my whole reason for being is to not sell myself but to so things on behalf of my clients. So I don’t really I don’t understand to help people can just try to position themselves as a brand in the market place. I think brands belong to the people. Brands a people own the brand, the consumer owns coca cola. The consumer knows when coca cola is going off track. The consumer knows when MasterCard is not on track and they will be very vocal about it, now they have lots of platforms to be vocal about it but the best way to be vocal about it is to stop using the product. If they think that the advertising has lost the heart and soul of the brand, they will stop buying the brand and that’s the biggest aha.
Recorded on: 2/29/08
The question is, Am I a brand?