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How Transformative Tech Can Revolutionize Behavior Change
Whether you're hatching "new-you" resolutions or need to end a bad habit, there's a world of transformative wellness tech at your fingertips. Though some of it may shock you – literally.
Nichol Bradford, CEO/Founder, Willow. Nichol Bradford is fascinated by human potential, and has always been interested in how technology can help individuals expand beyond their perceived mental limits to develop and transform themselves to the highest level. She spent the last decade exploring these ideas in the online game industry, serving as a senior executive with responsibility for strategy, operations and marketing for major brands that include: Activision/Blizzard, Disney, and Vivendi.
Most recently she managed the operations of Blizzard properties, including World of Warcraft, in China. Now, as the CEO of the Willow Group, Nichol is applying same skills to the realm of elevating psychological well-being. Willow is a transformative technology company focused on employing rigorous scientific research to develop training protocols, hardware and software that can produce a reliable and positive change in the human experience.
Nichol has an MBA from Wharton School of Business in Strategy, a BBA in Marketing from the University of Houston, and is a graduate of Singularity University’s Graduate Studies Program 2015. She is a fellow of the British American Project, currently serves on the board of the Project 375/Brandon Marshall Foundation for Mental Health, and is a former term member of the Council on Foreign Relations. She is the author of The Sisterhood, and an amatuer boxer.
Nichol Bradford: People often ask me what I think the limitations are for transformative technology. And I would say that I don’t think anything replaces sitting down one-on-one with someone that you love or care about. There’s nothing that replaces that. But we don’t live in an only one thing world. I really believe in having a suite of tools that we use. And so when you can’t be one-on-one with your loved one and you are forced to be at distance then to have things that support you in that. And in terms of other limitations I think a lot of the limitations are really our imagination because it’s out of our imaginations that we develop products. It isn’t really a coincidence that the first flip phones look like the communicators on Star Trek. Like that’s not a coincidence. It was sort of set and then we worked to make it so. And so I think with transformative technology or any technology really it’s being of the mindset that there won’t be one way and there shouldn’t be one input. So we should always prioritize real live interactions with other people. We should prioritize having healthy spaces and cities where people can connect and collide. We should have spaces where people of different backgrounds and socioeconomic levels come together so we don’t have stratified experiences.
Because part of growing up and becoming an adult is being exposed to a lot of different things. So we should have those too. And then we should also have technology that helps us work on the things that we’re working on. There’s one device that I particularly love. I’m really interested in behavior change. I’m really interested in behavior change because it’s really quite hard and there’s been a couple of studies that have come out on human willpower. And our willpower actually isn’t that strong. And so there’s two products that work on behavior change that I’ve been tracking. One uses affirmation and the other one uses cessation as a tool. So the cessation one is called Pavlok and it shocks you when you do something that you don’t want to do. So it’s a slight electrical shock but it shocks you nonetheless. And you can sort of amp it up if you want to. Right now there are some things that it can tell that you’re doing so you can put in a list of websites. So if you have a Facebook addiction and you want to get off that every time you go to Facebook the wearable which you wear on your wrist can shock you. Or they’ve really been helping people with porn addictions because there’s basically like ten words that matter and you can put all of those in the app and every time you go to a website with those words in it then you get shocked.
And they’re actually really helping people because if that’s a problem for you it’s a real problem. And so people need to have things that help them change the behaviors that they want to. The flip side of that is another device called Moti which I just love it. It’s this little ball that sits on your desk and it’s got a little face on it. And every time you do something that you want to do you touch it and it sort of – it blinks and vibrates and it coos. And it sounds like a really silly thing. You’re like why would you do that. But it turns out that our inner mind, our monkey mind, the lizard brain loves that. We just love it. And so every time you do something that you want to do, every time you go to bed early or you get up and go and exercise you touch it and it can track your – you tell it what you’re tracking and so you can accumulate rewards for your positive change. But you get this sort of physical sound reinforcement that oh, that was good. And in both cases they’re finding that they’re helping people change behaviors that people thought they couldn’t change. And so that’s a really great example of yes, there are limitations to technologies of any kind but there’s also so many great ways it can help people with private and personal goals that they have.
Willow Group, a company that aims to leverage technology to bring people peace of mind, is led by CEO Nichol Bradford. She is the first to admit that nothing replaces human connection, but the other side of the coin is that we don’t live in an all-or-nothing world; there can be a suite of tools to help people cope in their lives. If your loved ones can support you in breaking a bad habit, for example, that’s excellent. You could meditate and read to expand your understanding of what’s beneath your bad habit. Or, another tool in the box is the Pavlock.
What’s that? The Pavlock is an example of transformative technology that are coming into the market to help improve people’s lives. It’s a bracelet or cuff you wear, you can select a bad habit you want to break, and when you engage in that bad habit, the Pavlock will… electric shock you. It sounds like a gimmick, but this device works on our reptilian brains, creating an aversion that becomes associated with the habit you want to quit. There’s also a toned-down vibration setting that can promote awareness and mindfulness without all the voltage.
The Pavlock is a great example of transformative tech because it has a counterpart that helps you reach the same goal by a very different road. If the Pavlock is disciplinary, the MOTI works on positive incentives. It’s a small device that sits on your desk or table, and every time you engage in a good behavior you’d like to do more of, you touch it and it blinks colors, vibrates and coos. That’s pretty strange, but it turns out that on a deep level, humans love it. If you’re going to bed early, going for a short run, cooking dinner instead of getting take out, you press it for reinforcement, and it accumulates rewards for your positive action.
In transformative tech, the limit is our imagination, and in remembering that you choose your level of involvement. Nothing beats human connection, but a few science-backed bots can be empowering in achieving your personal and professional goals.
Nichol Bradford is the author of The Sisterhood.
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In a recent study, researchers examined how Christian nationalism is affecting the U.S. response to the COVID-19 pandemic.
- A new study used survey data to examine the interplay between Christian nationalism and incautious behaviors during the COVID-19 pandemic.
- The researchers defined Christian nationalism as "an ideology that idealizes and advocates a fusion of American civic life with a particular type of Christian identity and culture."
- The results showed that Christian nationalism was the leading predictor that Americans engaged in incautious behavior.
A pastor at the chapel of the St. Josef Hospital on April 1, 2020 in Bochum, German
Sascha Schuermann/Getty Images<p>Christian nationalists, in general, believe the U.S. and God's will are tied together, and they want the government to embody conservative Christian values and symbols. As such, they also believe the nation's fate depends on how closely it adheres to Christianity.</p><p style="margin-left: 20px;">"Unsurprisingly then, in the midst of the COVID‐19 pandemic, conservative pastors prophesied God's protection over the nation, citing America's righteous support for President Trump and the prolife agenda," the researchers write.</p><p style="margin-left: 20px;">"Correspondingly, the link between Christian nationalism and God's influence on how COVID‐19 impacts America can be seen in proclamations about God's divine judgment for its immorality―with the logic being that God is using the pandemic to draw wayward America <em>back </em>to himself, which assumes the two belong together."</p><p>The logical conclusion to this kind of thinking: America can save itself not through cautionary measures, like mask-wearing, but through devotion to God. What's more, it stands to reason that Christian nationalists are less likely to trust the media and scientists, given that these sources are generally not concerned with promoting a conservative, religious view of the world.</p><p>(The researchers note that they're unaware of any research directly linking Christian nationalism to distrust of media sources, but that they're almost certain the two are connected.)</p>
Predicted values of Americans' frequency of incautious behaviors during the COVID‐19 pandemic across values of Christian nationalism
Perry et al.<p>In the new study, the researchers examined three waves of results from the Public and Discourse Ethics Survey. One wave of the survey was issued in May, and it asked respondents to rate how often they engaged in both incautious and precautionary behaviors.</p><p>Incautious behaviors included things like "ate inside a restaurant" and "went shopping for nonessential items," while precautionary behaviors included "washed my hands more often than typical" and "wore a mask in public."</p><p>To measure Christian nationalism, the researchers asked respondents to rate how strongly they agree with statements like "the federal government should advocate Christian values" and "the success of the United States is part of God's plan."</p><p>The results suggest that, compared to other groups, Christian nationalists are far less likely to wear masks, socially distance and take other precautionary measures amid the COVID-19 pandemic.</p><p style="margin-left: 20px;">"Christian nationalism was the leading predictor that Americans engaged in incautious behavior during the pandemic, and the second leading predictor that Americans avoided taking precautionary measures."</p><p>But that's not to say that religious beliefs are causing Americans to reject mask-wearing or social distancing. In fact, when the study accounted for Christian nationalist beliefs, the results showed that Americans with high levels of religiosity were likely to take precautionary measures for COVID-19.</p>
Limitations<p>Still, the researchers note that they're theorizing about the connections between Christian nationalism and COVID-19 behaviors, not documenting them directly. What's more, they suggest that certain experiences — such as having a family member that contracts COVID-19 — might change a Christian nationalist's behaviors during the pandemic.</p><p style="margin-left: 20px;">"Limitations notwithstanding, the implications of this study are important for understanding Americans' curious inability to quickly implement informed and reasonable strategies to overcome the threat of COVID‐19, an inability that has likely cost thousands of lives," they write.</p>
Why mega-eruptions like the ones that covered North America in ash are the least of your worries.
- The supervolcano under Yellowstone produced three massive eruptions over the past few million years.
- Each eruption covered much of what is now the western United States in an ash layer several feet deep.
- The last eruption was 640,000 years ago, but that doesn't mean the next eruption is overdue.
The end of the world as we know it<img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMzUzNTM5My9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTY0MTg5NjY5MX0.tvGeUHIw5IB-El9o7ePqt-aLGTV3I_3SMk_B6neP680/img.jpg?width=980" id="7626c" class="rm-shortcode" data-rm-shortcode-id="7813ba6f9544a3d25025e682c8b723ba" data-rm-shortcode-name="rebelmouse-image" alt="\u200bHeinrich Berann's panoramic view of Yellowstone National Park" />
Panoramic view of Yellowstone National Park
Image: Heinrich Berann for the National Park Service – public domain<p>Of the many freak ways to shuffle off this mortal coil – lightning strikes, shark bites, falling pianos – here's one you can safely scratch off your worry list: an outbreak of the Yellowstone supervolcano.</p><p>As the map below shows, previous eruptions at Yellowstone were so massive that the ash fall covered most of what is now the western United States. A similar event today would not only claim countless lives directly, but also create enough subsidiary disruption to kill off global civilisation as we know it. A relatively recent eruption of the Toba supervolcano in Indonesia may have come close to killing off the human species (<em>see further below</em>). </p><p>However, just because a scenario is grim does not mean that it is likely (insert topical political joke here). In this case, the doom mongers claiming an eruption is 'overdue' are wrong. Yellowstone is not a library book or an oil change. Just because the previous mega-eruption happened long ago doesn't mean the next one is imminent. <span></span></p>
Ash beds of North America<img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMzUzNTM5MS9vcmlnaW4ucG5nIiwiZXhwaXJlc19hdCI6MTY1MTAyNzczM30.klQwU7AQK8v2kcqlWQ_97CWDOYk72nDgT8kXO74aMWY/img.png?width=980" id="ce210" class="rm-shortcode" data-rm-shortcode-id="f73d1cafa92b140b17915c89f097f45f" data-rm-shortcode-name="rebelmouse-image" alt="Ash beds deposited by major volcanic eruptions in North America." />
Ash beds deposited by major volcanic eruptions in North America.
Image: USGS – public domain<p>This map shows the location of the Yellowstone plateau and the ash beds deposited by its three most recent major outbreaks, plus two other eruptions – one similarly massive, the other the most recent one in North America.</p><p><strong>Huckleberry Ridge</strong></p><p>The Huckleberry Ridge eruption occurred 2.1 million years ago. It ejected 2,450 km3 (588 cubic miles) of material, making it the largest known eruption in Yellowstone's history and in fact the largest eruption in North America in the past few million years. </p><p>This is the oldest of the three most recent caldera-forming eruptions of the Yellowstone hotspot. It created the Island Park Caldera, which lies partially in Yellowstone National Park, Wyoming and westward into Idaho. Ash from this eruption covered an area from southern California to North Dakota, and southern Idaho to northern Texas. </p><p><strong>Mesa Falls</strong></p><p>About 1.3 million years ago, the Mesa Falls eruption ejected 280 km3 (67 cubic miles) of material and created the Henry's Fork Caldera, located in Idaho, west of Yellowstone. </p><p>It was the smallest of the three major Yellowstone eruptions, both in terms of material ejected and area covered: 'only' most of present-day Wyoming, Colorado, Kansas and Nebraska, and about half of South Dakota. </p><p><strong>Lava Creek</strong></p><p>The Lava Creek eruption was the most recent major eruption of Yellowstone: about 640,000 years ago. It was the second-largest eruption in North America in the past few million years, creating the Yellowstone Caldera. </p><p>It ejected only about 1,000 km3 (240 cubic miles) of material, i.e. less than half of the Huckleberry Ridge eruption. However, its debris is spread out over a significantly wider area: basically, Huckleberry Ridge plus larger slices of both Canada and Mexico, plus most of Texas, Louisiana, Arkansas, and Missouri.</p><p><strong>Long Valley</strong></p><p>This eruption occurred about 760,000 years ago. It was centered on southern California, where it created the Long Valley Caldera, and spewed out 580 km3 (139 cubic miles) of material. This makes it North America's third-largest eruption of the past few million years. </p><p>The material ejected by this eruption is known as the Bishop ash bed, and covers the central and western parts of the Lava Creek ash bed. </p><p><strong>Mount St Helens</strong></p><p><strong></strong>The eruption of Mount St Helens in 1980 was the deadliest and most destructive volcanic event in U.S. history: it created a mile-wide crater, killed 57 people and created economic damage in the neighborhood of $1 billion.</p><p>Yet by Yellowstone standards, it was tiny: Mount St Helens only ejected 0.25 km3 (0.06 cubic miles) of material, most of the ash settling in a relatively narrow band across Washington State and Idaho. By comparison, the Lava Creek eruption left a large swathe of North America in up to two metres of debris.<br></p>
The difference between quakes and faults<img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMzUzNTM5MC9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTYyODkzMDgxOX0.SbOloPk6Ert6Gr3oO2MjDvFpNpL5UY1lVAqczFyQ6uQ/img.jpg?width=980" id="d410d" class="rm-shortcode" data-rm-shortcode-id="77d3ca41241b28a2dd1d9acf708015ae" data-rm-shortcode-name="rebelmouse-image" alt="Comparison chart of eruption volumes" />
The volume of dense rock equivalent (DRE) ejected by the Huckleberry Ridge event dwarfs all other North American eruptions. It is itself overshadowed by the DRE ejected at the most recent eruption at Toba (present-day Indonesia). This was one of the largest known eruptions ever and a relatively recent one: only 75,000 years ago. It is thought to have caused a global volcanic winter which lasted up to a decade and may be responsible for the bottleneck in human evolution: around that time, the total human population suddenly and drastically plummeted to between 1,000 and 10,000 breeding pairs.
Image: USGS – public domain<p>So, what are the chances of something that massive happening anytime soon? The aforementioned mongers of doom often claim that major eruptions occur at intervals of 600,000 years and point out that the last one was 640,000 years ago. Except that (a) the first interval was about 200,000 years longer, (b) two intervals is not a lot to base a prediction on, and (c) those intervals don't really mean anything anyway. Not in the case of volcanic eruptions, at least. </p><p><span></span>Earthquakes can be 'overdue' because the stress on fault lines is built up consistently over long periods, which means quakes can be predicted with a relative degree of accuracy. But this is not how volcanoes behave. They do not accumulate magma at constant rates. And the subterranean pressure that causes the magma to erupt does not follow a schedule.</p><p><span></span>What's more, previous super-eruptions do not necessarily imply future ones. Scientists are not convinced that there ever will be another big eruption at Yellowstone. Smaller eruptions, however, are much likelier. Since the Lava Creek eruption, there have been about 30 smaller outbreaks at Yellowstone, the last lava flow being about 70,000 years ago. </p><p>As for the immediate future (give or take a century): the magma chamber beneath Yellowstone is <a href="https://www.usgs.gov/faqs/yellowstone-overdue-eruption-when-will-yellowstone-erupt?qt-news_science_products=0#qt-news_science_products" target="_blank">only 5 percent to 15 percent molten</a>. Most scientists agree that is as un-alarming as it sounds. And that its statistically more relevant to worry about death by lightning, shark, or piano.</p>
Parental anxieties stem from the complex relationship between technology, child development, and the internet's trove of unseemly content.
- Today's parents believe parenting is harder now than 20 years ago.
- A Pew Research Center survey found this belief stems from the new challenges and worries brought by technology.
- With some schools going remote next year, many parents will need to adjust expectations and re-learn that measured screen usage won't harm their children.
Parents and guardians have always endured a tough road. They are the providers of an entire human being's subsistence. They keep that person feed, clothed, and bathe; They help them learn and invest in their enrichment and experiences; They also help them navigate social life in their early years, and they do all this with limited time and resources, while simultaneously balancing their own lives and careers.
Add to that a barrage of advice and reminders that they can always spend more money, dedicate more time, or flat-out do better, and it's no wonder that psychologists worry about parental burnout.
But is parenting harder today than it was, say, 20 years ago? The Pew Research Center asked more than 3,600 parents this question, and a majority (66 percent) believe the answer is yes. While some classic complaints made the list—a lack of discipline, a disrespectful generation, and the changing moral landscape—the most common reason cited was the impact of digital technology and social media.
A mixed response to technology
Parents worry that their children spend too much time in front of screens while also recognizing technologies educational benefits.
This parental concern stems not only from the ubiquity of screens in children's lives, but the well-publicized relationship between screen time and child development. Headlines abound citing the pernicious effects screen time has on cognitive and language development. Professional organizations, such as the American Academy of Child and Adolescent Psychiatry, issue warnings that too much screen time can lead to sleep problems, lower grades, weight problems, mood problems, poor self-image, and the fear of missing out—to name a few!
According to Pew's research, parents—which Pew defines as an adult or guardian with at least one child under their care, though they may also have adult children—have taken these warnings to heart. While 84 percent of those surveyed are confident they know how much screen time is appropriate, 71 percent worry their child spends too much time in front of screens.
To counter this worry, most parents take the measured approach of setting limits on the length of time children can access screens. Others limit which technologies children have access to. A majority of parents (71 percent) view smartphones as potentially harmful to children. They believe the devices impair learning effective social skills, developing healthy friendships, or being creative. As a result, about the same percentage of parents believe children should be at least 12 years old before owning a smartphone or using social media.
But a deeper concern than screen time seems to be what content those screens can access. An overwhelming 98 percent of those surveyed say parents and guardians shouldered the responsibility of protecting children from inappropriate online content. Far less put the responsibility on tech companies (78 percent) or the government (65 percent).
Parents of young children say they check the websites and apps their children use and set parental controls to restrict access. A minority of parents admit to looking at call and text records, tracking their child's location with GPS, or following their child on social media.
Yet, parents also recognize the value of digital technology or, at least, have acquiesced to its omnipresence. The poster child for this dichotomy is YouTube, with its one billion hours played daily, many before children's eyes. Seventy-three percent of parents with young children are concerned that their child will encounter inappropriate content on the platform, and 46 percent say they already have. Yet, 80 percent still let their children watch videos, many letting them do so daily. Some reasons cited are that they can learn new things or be exposed to different cultures. The number one cited reason, however, is to keep children entertained.
For the Pew Research Center's complete report, check out "Parenting Children in the Age of Screens."
Screens, parents, and pandemics
Perhaps most troubling, Pew's survey was conducted in early March. That's before novel coronavirus spread wildly across the United States. Before shelter-in-place laws. Before schools shuttered their doors. Before desperate parents, who suddenly found themselves their child's only social and educational outlet, needed a digital lifeline to help them cope.
The COVID-19 pandemic has led many parents to rely on e-learning platforms and YouTube to supplement their children's education—or just let the kids enjoy their umpteenth viewing of "Moana" so they can eke out a bit more work. With that increase in screen time comes a corresponding increase in guilt, anxiety, and frustration.
But are these concerns overblown?
As Jenny Radesky, M.D., a pediatrician and expert on children and the media at the University of Michigan's C.S. Mott Children's Hospital, told the New York Times, parents don't always need to view screen time as a negative. "Even the phrase 'screen time' itself is problematic. It reduces the debate to a black and white issue, when the reality is much more nuanced," Radesky said.
Radesky helped the American Academy of Pediatrics craft its statement about screen time use during the pandemic. While the AAP urges parents to preserve offline experiences and maintain limits, the organization acknowledges that children's media use will, by necessity, increase. To make it a supportive experience, the statement recommends parents make a plan with their children, be selective of the quality of media, and use social media to maintain connections together. It also encourages parents to adjust their expectations and notice their own technology use.
"We are trying to prevent parents from feeling like they are not meeting some sort of standard," Radesky said. "There is no science behind this right now. If you are looking for specific time limits, then I would say: Don't be on it all day."
This is good advice for parents, now and after the pandemic. While studies show that excessive screen time is deleterious, others show no harm from measured, metered use. For every fear that screens make our kids stupid, there's a study showing the kids are all right. If we maintain realistic standards and learn to weigh quality and quantity within those standards, maybe parenting in the digital age won't seem so darn difficult.