Neale Martin’s Secrets for CEOs

Question: Why should CEO’s read you book?\r\n\r\nMartin: The central theme of my book and the reason why CEOs should definitely read it now is that a lot of their assumptions about their relationships with their customers are wrong, and because those assumptions are wrong, that a lot of their decisions are based on ideas that have fundamentally [disproved]. In addition to that, a lot of their market research is wrong, because a lot their market research has been basically focused on the executive mind when it’s the unconscious mind that’s making a lot of these… that has made these decisions and they continues to make these decisions. And what this book does is to give you a very easy to read framework to look at every element of your business from this context. And there are a lot of books out there that are kind of, that [have looked] at various aspects of this, this is really the first one that’s updated all of our marketing based on what we’ve learned the past 15 years about the power of the unconscious mind.

Neal Martin says his book has the most current research on the unconscious mind.

Why the White House Correspondents’ Association dinner won’t feature a comedian in 2019

It's the first time the association hasn't hired a comedian in 16 years.

(Photo by Anna Webber/Getty Images for Vulture Festival)
Culture & Religion
  • The 2018 WHCA ended in controversy after comedian Michelle Wolf made jokes some considered to be offensive.
  • The WHCA apologized for Wolf's jokes, though some journalists and many comedians backed the comedian and decried arguments in favor of limiting the types of speech permitted at the event.
  • Ron Chernow, who penned a bestselling biography of Alexander Hamilton, will speak at next year's dinner.
Keep reading Show less

How to split the USA into two countries: Red and Blue

Progressive America would be half as big, but twice as populated as its conservative twin.

Image: Dicken Schrader
Strange Maps
  • America's two political tribes have consolidated into 'red' and 'blue' nations, with seemingly irreconcilable differences.
  • Perhaps the best way to stop the infighting is to go for a divorce and give the two nations a country each
  • Based on the UN's partition plan for Israel/Palestine, this proposal provides territorial contiguity and sea access to both 'red' and 'blue' America
Keep reading Show less

A new study says alcohol changes how the brain creates memories

A study on flies may hold the key to future addiction treatments.

Scott Barbour/Getty Images
Mind & Brain
  • A new study suggests that drinking alcohol can affect how memories are stored away as good or bad.
  • This may have drastic implications for how addiction is caused and how people recall intoxication.
  • The findings may one day lead to a new form of treatment for those suffering from addiction.
Keep reading Show less