David Goggins
Former Navy Seal
Career Development
Bryan Cranston
Critical Thinking
Liv Boeree
International Poker Champion
Emotional Intelligence
Amaryllis Fox
Former CIA Clandestine Operative
Chris Hadfield
Retired Canadian Astronaut & Author
from the world's big
Start Learning

Neale Martin on the Executive and Habitual Minds

Question: What’s the difference between an executive and a habitual mind?\r\n\r\nMartin: The distinction between tapping into the executive mind versus the habitual mind, it’s not that the executive mind is unimportant, it’s very important. A lot of times we do conscious processing at the [far] end of the decision, but the unconscious mind is much more influential than we had originally understood. And this is something that when we talk about trying to tap into that, it’s really tricky, because if I go up and I ask you, you know, why did you, you know, pick this restaurant, you’re under the… you know, the customer is under the exact, same misunderstanding as the marketer that the customer assumes that it was a conscious decision, and the customer assumes that they had a good reason and they make one up. They make one up right when you ask them, and the conscious brain is like the husband that wants to take credit for everything that the wife is doing. You know, it’s like, you know, just assumes that somehow, you know, I must have had a conscious reason for doing this. But the reality is, you know, it may have been the whole [IB] you know, this restaurant versus this restaurant, it was a right-hand turn. You know, the other restaurant is a left-hand turn across traffic and, you know, that’s just, you know, for some reason, I prefer to avoid that. And then, once I did that right-hand turn two or three times, then that right-hand turn became automatic. So, the idea that I’m going to get across is, yes, you want to understand what’s going on with the executive mind but you really want to recognize that your success is going to come from winning the habitual mind. I don’t think about what search engine I’m going to use. I don’t go, hmm, I wonder which one is best? I wonder, has someone come up with a new search engine that I… I Google. I mean, it is like whatever I think, I Google, it’s that. You know, if I want to look up something, I Wiki. It’s that. You know, can somebody else come up with a different one? Yes, but for them to win me, they’ve got to help me build a new habit. They’ve got to get that the thing that I do before I go to Wiki or before I go to Google, and that’s the real competitive battlefield. Then that’s the thing that I think most companies don’t understand and they continuously think, oh, I have a better product, you know, I have a better, you know, widget. I have a better, you know, I have a better search engine. And they get shellacked. But they get shellacked because they don’t understand that they’ve got to overcome this amount of inertia that has come from the number of times people have repeated that decision in the past.

Neal Martin says the number goal is the habitual mind.

Live on Tuesday | Personal finance in the COVID-19 era

Sallie Krawcheck and Bob Kulhan will be talking money, jobs, and how the pandemic will disproportionally affect women's finances.

Bubonic plague case reported in China

Health officials in China reported that a man was infected with bubonic plague, the infectious disease that caused the Black Death.

(Photo by Centers for Disease Control and Prevention/Getty Images)
  • The case was reported in the city of Bayannur, which has issued a level-three plague prevention warning.
  • Modern antibiotics can effectively treat bubonic plague, which spreads mainly by fleas.
  • Chinese health officials are also monitoring a newly discovered type of swine flu that has the potential to develop into a pandemic virus.
Keep reading Show less

Education vs. learning: How semantics can trigger a mind shift

The word "learning" opens up space for more people, places, and ideas.

Future of Learning
  • The terms 'education' and 'learning' are often used interchangeably, but there is a cultural connotation to the former that can be limiting. Education naturally links to schooling, which is only one form of learning.
  • Gregg Behr, founder and co-chair of Remake Learning, believes that this small word shift opens up the possibilities in terms of how and where learning can happen. It also becomes a more inclusive practice, welcoming in a larger, more diverse group of thinkers.
  • Post-COVID, the way we think about what learning looks like will inevitably change, so it's crucial to adjust and begin building the necessary support systems today.
Keep reading Show less

How DNA revealed the woolly mammoth's fate – and what it teaches us today

Scientists uncovered the secrets of what drove some of the world's last remaining woolly mammoths to extinction.

Ethan Miller/Getty Images
Surprising Science

Every summer, children on the Alaskan island of St Paul cool down in Lake Hill, a crater lake in an extinct volcano – unaware of the mysteries that lie beneath.

Keep reading Show less

Why is everyone so selfish? Science explains

The coronavirus pandemic has brought out the perception of selfishness among many.

Credit: Adobe Stock, Olivier Le Moal.
Personal Growth
  • Selfish behavior has been analyzed by philosophers and psychologists for centuries.
  • New research shows people may be wired for altruistic behavior and get more benefits from it.
  • Times of crisis tend to increase self-centered acts.
Keep reading Show less