Self-Motivation
David Goggins
Former Navy Seal
Career Development
Bryan Cranston
Actor
Critical Thinking
Liv Boeree
International Poker Champion
Emotional Intelligence
Amaryllis Fox
Former CIA Clandestine Operative
Management
Chris Hadfield
Retired Canadian Astronaut & Author
Learn
from the world's big
thinkers
Start Learning

Neale Martin on Habitual Versus One-Time Decisions

Martin: Yeah. That’s the idea that, you know, how do I know that my customers are habituate which is a word I hate, habituate. It’s not a pleasant word, but how do I know that they’re under this habit forming process? There’s a lot of great research on this and the thing that’s so exciting to me about it is that you can know. You can know by using your own database and you can look at behaviors. And the thing that we see is that it typically takes three or four times before you create something habituates. You know, I’ve got to visit this store three or four times before I’m your customer, before I go from being somebody who is a shopper to a customer, ‘cause I’ve got to learn the lay-out of the store. Similarly, I have to buy your product repeatedly before I’m really a customer. And we see that if you bought a product six times, you’re like 93% likely to buy it the seventh time. If you buy it the seventh time, you’re 94%. And if you bought it the ninth time, then it’s like 98% likely that you’re going to buy it the time after that. And so, this is important to recognize that the behavior becomes a much better predictor than your attitude or your beliefs. And so the database becomes a behavioral database. This shows all of the processes that are going on conscious and unconscious. And so, what I work on with companies is to help them identify what are the key areas to look at, and then this also helps predict what are, you know, habit breaking events. Because habits can be broken by what the company does, you know, when I raise my price, I may change my lay-out, you know, my daughter who’s 20, will be 21 called complaining because Facebook change its lay-out, and was like, oh, I hate it. You know, and it was that immediate thing which is I have formed a habit around this old interface and now here’s a new one that I have to learn all over again, and you can see this with Vista. You know, there’s so much reaction against Vista because Vista broke the habit that Microsoft had formed for million of users over, you know, several years.

Neale Martin invokes Microsoft introducing Vista as one example.

Live on Tuesday | Personal finance in the COVID-19 era

Sallie Krawcheck and Bob Kulhan will be talking money, jobs, and how the pandemic will disproportionally affect women's finances.

Bubonic plague case reported in China

Health officials in China reported that a man was infected with bubonic plague, the infectious disease that caused the Black Death.

(Photo by Centers for Disease Control and Prevention/Getty Images)
Coronavirus
  • The case was reported in the city of Bayannur, which has issued a level-three plague prevention warning.
  • Modern antibiotics can effectively treat bubonic plague, which spreads mainly by fleas.
  • Chinese health officials are also monitoring a newly discovered type of swine flu that has the potential to develop into a pandemic virus.
Keep reading Show less

Education vs. learning: How semantics can trigger a mind shift

The word "learning" opens up space for more people, places, and ideas.

Future of Learning
  • The terms 'education' and 'learning' are often used interchangeably, but there is a cultural connotation to the former that can be limiting. Education naturally links to schooling, which is only one form of learning.
  • Gregg Behr, founder and co-chair of Remake Learning, believes that this small word shift opens up the possibilities in terms of how and where learning can happen. It also becomes a more inclusive practice, welcoming in a larger, more diverse group of thinkers.
  • Post-COVID, the way we think about what learning looks like will inevitably change, so it's crucial to adjust and begin building the necessary support systems today.
Keep reading Show less

How DNA revealed the woolly mammoth's fate – and what it teaches us today

Scientists uncovered the secrets of what drove some of the world's last remaining woolly mammoths to extinction.

Ethan Miller/Getty Images
Surprising Science

Every summer, children on the Alaskan island of St Paul cool down in Lake Hill, a crater lake in an extinct volcano – unaware of the mysteries that lie beneath.

Keep reading Show less

Why is everyone so selfish? Science explains

The coronavirus pandemic has brought out the perception of selfishness among many.

Credit: Adobe Stock, Olivier Le Moal.
Personal Growth
  • Selfish behavior has been analyzed by philosophers and psychologists for centuries.
  • New research shows people may be wired for altruistic behavior and get more benefits from it.
  • Times of crisis tend to increase self-centered acts.
Keep reading Show less
Quantcast