David Goggins
Former Navy Seal
Career Development
Bryan Cranston
Critical Thinking
Liv Boeree
International Poker Champion
Emotional Intelligence
Amaryllis Fox
Former CIA Clandestine Operative
Chris Hadfield
Retired Canadian Astronaut & Author
from the world's big
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Neale Martin on Branding

Martin: One of the most powerful things that I think this research points to is the absolute importance of the brand, because the brand is what allows somebody to make a shortcut. Brand formation is very difficult. Branding is probably one of the most successful things marketers ever came up with. The idea that, you know, people will be able to make a decision that might not be very complicated. I mean is like buying a flat-panel television. You know, do I do plasma, do I do LED, do I do, you know, or do I wait for a new technology, do I do whatever. But, what happens is you go, oh, it’s a Sony so that’s [got a row] with Mitsubishi, or it’s a Panasonic. And so, when you start looking at let’s say a new manufacturer coming into that space, you know how do they claim space. What they’ll normally do is they’ll pick something like maybe low price. And so, where some people are going to come in and shop off our brand, other people are going to come in and shop off with that low price. It’s going to be kind of like a shortcut decision. Oh, well, you know, that’s one is $1000 less, so, you know, I’ll buy that one. And that the amount of that, the distance between that, you know, that entry price and what the other guy’s charging is really the value of the brand. And then once you’ve create that brand, you know, that entry point, then you’ve got to work your way up. And it’s like the Korean automobile manufacturers, you know, as they’re trying to create that brand equity in the United States, you know, they are really pushing hard at, you know, more quality, but it was hard for them, so they came out with, you know, 100,000-mile guarantees and, you know, warranty. So that was their way of kind of appealing to the conscious brain’s concern, so that the unconscious brain could actually get in there and automate that decision.

Neale Martin explains the interplay between the conscious and the unconscious mind.

The “new normal” paradox: What COVID-19 has revealed about higher education

Higher education faces challenges that are unlike any other industry. What path will ASU, and universities like ASU, take in a post-COVID world?

Photo: Luis Robayo/AFP via Getty Images
Sponsored by Charles Koch Foundation
  • Everywhere you turn, the idea that coronavirus has brought on a "new normal" is present and true. But for higher education, COVID-19 exposes a long list of pernicious old problems more than it presents new problems.
  • It was widely known, yet ignored, that digital instruction must be embraced. When combined with traditional, in-person teaching, it can enhance student learning outcomes at scale.
  • COVID-19 has forced institutions to understand that far too many higher education outcomes are determined by a student's family income, and in the context of COVID-19 this means that lower-income students, first-generation students and students of color will be disproportionately afflicted.
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Creativity: The science behind the madness

Human brains evolved for creativity. We just have to learn how to access it.

  • An all-star cast of Big Thinkers—actors Rainn Wilson and Ethan Hawke; composer Anthony Brandt; neuroscientists David Eagleman, Wendy Suzuki, and Beau Lotto; and psychologist Scott Barry Kaufman—share how they define creativity and explain how our brains uniquely evolved for the phenomenon.
  • According to Eagleman, during evolution there was an increase in space between our brain's input and output that allows information more time to percolate. We also grew a larger prefrontal cortex which "allows us to simulate what ifs, to separate ourselves from our location in space and time and think about possibilities."
  • Scott Barry Kaufman details 3 brain networks involved in creative thinking, and Wendy Suzuki busts the famous left-brain, right-brain myth.

Dinosaur bone? Meteorite? These men's wedding bands are a real break from boredom.

Manly Bands wanted to improve on mens' wedding bands. Mission accomplished.

Sex & Relationships
  • Manly Bands was founded in 2016 to provide better options and customer service in men's wedding bands.
  • Unique materials include antler, dinosaur bones, meteorite, tungsten, and whiskey barrels.
  • The company donates a portion of profits to charity every month.
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What if Middle-earth was in Pakistan?

Iranian Tolkien scholar finds intriguing parallels between subcontinental geography and famous map of Middle-earth.

Image: Mohammad Reza Kamali, reproduced with kind permission
Strange Maps
  • J.R.R. Tolkien hinted that his stories are set in a really ancient version of Europe.
  • But a fantasy realm can be inspired by a variety of places; and perhaps so is Tolkien's world.
  • These intriguing similarities with Asian topography show that it may be time to 'decolonise' Middle-earth.
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How #Unity2020 plans to end the two-party system, bring back Andrew Yang

The proposal calls for the American public to draft two candidates to lead the executive branch: one from the center-left, the other from the center-right.

Photo by David Becker/Getty Images
Politics & Current Affairs
  • The #Unity2020 plan was recently outlined by Bret Weinstein, a former biology professor, on the Joe Rogan Experience.
  • Weinstein suggested an independent ticket for the 2020 presidential election: Andrew Yang and former U.S. Navy Admiral William McRaven.
  • Although details of the proposal are sparse, surveys suggest that many Americans are cynical and frustrated with the two-party system.
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