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Former Navy Seal
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Bryan Cranston
Actor
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Liv Boeree
International Poker Champion
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Amaryllis Fox
Former CIA Clandestine Operative
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Chris Hadfield
Retired Canadian Astronaut & Author
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Matt Miller on Marketing in the Global Age

Question: How have you been innovative in marketing your books?

Miller:    I updated my website, you know, have a new blog, a running contest on dead ideas that people can nominate their own dead ideas because the idea of dead ideas tends to resonate with people, and once you ask people about dead ideas, they’ve usually got three or four in their office, you know, in their work place, in their marriage that they can mention.  I guess, one…  I don't think this is a new way of marketing, but it took me a while just to hit on the idea of dead ideas as the sort of the hook for the book.  I knew I wanted to try and reach people and wanted to talk to people about rethinking a bunch of outmoded ways of thinking that we have, and it just took me a while.  Once I hit on the idea of dead ideas as the vehicle for communicating that, a bunch of things sort of fell into place, but I’m not sure that’s different than, you know, an author in the 1850’s trying to find the right concept to frame their book around.  We just sold the rights in China, which I was actually curious about, and I haven’t read my e-mail yet because I’m trying to, I want to learn for the book tour how to say the phrase “dead ideas” in Chinese so I can…  And, actually, it was funny because the book is mostly US focused, and I actually thought the fact that it sold in China sort of suggest, maybe unsurprisingly, an interest that the Chinese have in the idea that, you know, the American way isn’t necessarily economically all it’s being cracked up to be, and so a little curiosity in the East about the dead ideas that exist in America. 

The author says he isn’t doing anything all that innovative.

The “new normal” paradox: What COVID-19 has revealed about higher education

Higher education faces challenges that are unlike any other industry. What path will ASU, and universities like ASU, take in a post-COVID world?

Photo: Luis Robayo/AFP via Getty Images
Sponsored by Charles Koch Foundation
  • Everywhere you turn, the idea that coronavirus has brought on a "new normal" is present and true. But for higher education, COVID-19 exposes a long list of pernicious old problems more than it presents new problems.
  • It was widely known, yet ignored, that digital instruction must be embraced. When combined with traditional, in-person teaching, it can enhance student learning outcomes at scale.
  • COVID-19 has forced institutions to understand that far too many higher education outcomes are determined by a student's family income, and in the context of COVID-19 this means that lower-income students, first-generation students and students of color will be disproportionately afflicted.
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Why is everyone so selfish? Science explains

The coronavirus pandemic has brought out the perception of selfishness among many.

Credit: Adobe Stock, Olivier Le Moal.
Personal Growth
  • Selfish behavior has been analyzed by philosophers and psychologists for centuries.
  • New research shows people may be wired for altruistic behavior and get more benefits from it.
  • Crisis times tend to increase self-centered acts.
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How Hemingway felt about fatherhood

Parenting could be a distraction from what mattered most to him: his writing.

Ernest Hemingway Holding His Son 1927 (Wikimedia Commons)
Culture & Religion

Ernest Hemingway was affectionately called “Papa," but what kind of dad was he?

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How DNA revealed the woolly mammoth's fate – and what it teaches us today

Scientists uncovered the secrets of what drove some of the world's last remaining woolly mammoths to extinction.

Ethan Miller/Getty Images
Surprising Science

Every summer, children on the Alaskan island of St Paul cool down in Lake Hill, a crater lake in an extinct volcano – unaware of the mysteries that lie beneath.

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The biology of aliens: How much do we know?

Hollywood has created an idea of aliens that doesn't match the science.

Videos
  • Ask someone what they think aliens look like and you'll probably get a description heavily informed by films and pop culture. The existence of life beyond our planet has yet to be confirmed, but there are clues as to the biology of extraterrestrials in science.
  • "Don't give them claws," says biologist E.O. Wilson. "Claws are for carnivores and you've got to be an omnivore to be an E.T. There just isn't enough energy available in the next trophic level down to maintain big populations and stable populations that can evolve civilization."
  • In this compilation, Wilson, theoretical physicist Michio Kaku, Bill Nye, and evolutionary biologist Jonathan B. Losos explain why aliens don't look like us and why Hollywood depictions are mostly inaccurate.
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