Follow your expertise, says Lisa Witter, but do your homework as well.

Question: What’s your advice to female bloggers?

Lisa Witter: I think if I had advice for a young, you know, aspiring blogger, trust your own expertise, you know, I hear from a lot of women “Oh I can’t write about that because I’m not an expert” and really the blogging world has opened up, a lot of blogging is opinion with some research and frankly men aren’t afraid to tell you their opinion at any point. You know I founded this thing called she source which is an online database of women experts for media to go to and I did it with the White House Project and Women’s Funding Network because I would see there weren’t many women on TV as political experts or pundits or pundits on anything and so I started asking bookers and producers like “Why don’t you have more women on television?” and they said “We don’t know any.” I said “You don’t know any, how can that be?” so he said “We call up women and we’ll say hey I see that you’re an economist at Columbia, can you come and talk about gas prices?” and they’ll be like “Oh I’m not an expert in gas prices,” you know, so I would say, you know, be comfortable with knowing that you can learn things pretty quickly, get your ideas out there and really be confident that you can write about anything, I mean you don’t have to, you know, blogs like 600 words, you just need to get your ideas out and your analysis out, don’t sacrifice the good for the perfect. You know, when it comes to blogging it’s about getting things out quickly and reacting to the news cycle. So just be on top of it, there are more women blogging than men, so I think women are really getting this.