Kenny Moscot: Starting a Small Business
Moscot Eyewear and Eyecare Since 1915 has been a New York City institution for nearly 100 years. In 1992 Kenny Moscot, eagerly entered the family business, with a degree in finance, Opticianry and most importantly, a passion for business. Kenny, along with his brother Dr. Harvey Moscot, armed with his Doctor of Optometry with honors, have expanded the business while maintaining the values their great grandfather set forth 90 years ago, reflected in the company's mission statement: “To offer the best possible optical experience to our customers and patients by dispensing warmth, courtesy and expertise.”
Question: What is the very first step to starting a business?
Kenny Moscot: I think what they need to do is think as big as they possibly can because you have to plan for the eventuality of becoming big, and I think if you have that mindset you have a much higher probability of achieving it if you think-- if you don’t think-- if you think, for lack of a better word, small. People might have ideas and products, but it pretty much comes down to execution and passion. So if you’re able to execute and get people on board to help you and who clearly share your vision, I think that’s the most important elements to success.
Question: What is the best time to start a business?
Kenny Moscot: I, you know, it’s like-- it’s when you’re passions and your confidence and your vision is really defined and clear. I don’t think you can-- I mean there might be factors where you can plan an economic environment. That might work to your benefit and might spawn an idea; however, the passion at the end of the day wins the day, desire.
Question: What is the common thread that you see among small businesses that succeed?
Kenny Moscot: I think clearly articulating their product, striking an emotion, seeing a niche, succeeding in a small-- yeah, in a small arena. It’s very challenging at times because you can be out financed by the big gorilla or someone who’s a bit-- they have more resources on many levels, but it’s always-- it’s, small business, is a challenge. It’s definitely a challenge. That’s why I always try to think a little bit bigger, get to that point.
Recorded on: 03/25/2008
Starting a Small Business
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