Kenny Moscot: Starting a Small Business

Question: What is the very first step to starting a business?

Kenny Moscot: I think what they need to do is think as big as they possibly can because you have to plan for the eventuality of becoming big, and I think if you have that mindset you have a much higher probability of achieving it if you think-- if you don’t think-- if you think, for lack of a better word, small. People might have ideas and products, but it pretty much comes down to execution and passion. So if you’re able to execute and get people on board to help you and who clearly share your vision, I think that’s the most important elements to success.

Question: What is the best time to start a business?

Kenny Moscot: I, you know, it’s like-- it’s when you’re passions and your confidence and your vision is really defined and clear.  I don’t think you can-- I mean there might be factors where you can plan an economic environment.  That might work to your benefit and might spawn an idea; however, the passion at the end of the day wins the day, desire.

Question: What is the common thread that you see among small businesses that succeed?

Kenny Moscot: I think clearly articulating their product, striking an emotion, seeing a niche, succeeding in a small-- yeah, in a small arena.  It’s very challenging at times because you can be out financed by the big gorilla or someone who’s a bit-- they have more resources on many levels, but it’s always-- it’s, small business, is a challenge.  It’s definitely a challenge.  That’s why I always try to think a little bit bigger, get to that point.

Recorded on: 03/25/2008


Starting a Small Business

Live on Monday: Does the US need one billion people?

What would happen if you tripled the US population? Join Matthew Yglesias and Charles Duhigg at 1pm ET on Monday, September 28.

Ultracold gas exhibits bizarre quantum behavior

New experiments find weird quantum activity in supercold gas.

Credit: Pixabay
Surprising Science
  • Experiments on an ultracold gas show strange quantum behavior.
  • The observations point to applications in quantum computing.
  • The find may also advance chaos theory and explain the butterfly effect.
  • Keep reading Show less

    Learn innovation with 3-star Michelin chef Dominique Crenn

    Dominique Crenn, the only female chef in America with three Michelin stars, joins Big Think Live.

    Big Think LIVE

    Having been exposed to mavericks in the French culinary world at a young age, three-star Michelin chef Dominique Crenn made it her mission to cook in a way that is not only delicious and elegant, but also expressive, memorable, and true to her experience.

    Keep reading Show less

    3 cognitive biases perpetuating racism at work — and how to overcome them

    Researchers say that moral self-licensing occurs "because good deeds make people feel secure in their moral self-regard."

    Photo by Christina @ on Unsplash
    Personal Growth

    Books about race and anti-racism have dominated bestseller lists in the past few months, bringing to prominence authors including Ibram Kendi, Ijeoma Oluo, Reni Eddo-Lodge, and Robin DiAngelo.

    Keep reading Show less

    Should you grow a beard? Here's how women perceive bearded men

    Whether or not women think beards are sexy has to do with "moral disgust"

    Photo Credit: Frank Marino / Unsplash
    Sex & Relationships
    • A new study found that women perceive men with facial hair to be more attractive as well as physically and socially dominant.
    • Women tend to associate more masculine faces with physical strength, social assertiveness, and formidability.
    • Women who display higher levels of "moral disgust," or feelings of repugnance toward taboo behaviors, are more likely to prefer hairy faces.
    Keep reading Show less

    Only 35 percent of Americans know the symptoms of Alzheimer's disease

    Yet 80 percent of respondents want to reduce their risk of dementia.

    Photo: Lightspring / Shutterstock
    Mind & Brain
    • A new MDVIP/Ipsos survey found that only 35 percent of Americans know the symptoms of Alzheimer's disease.
    • Eighty percent of respondents said they want to reduce their risks.
    • An estimated 7.1 million Americans over the age of 65 will suffer from Alzheimer's by 2025.
    Keep reading Show less