Kenny Moscot on Employee Relations
Moscot Eyewear and Eyecare Since 1915 has been a New York City institution for nearly 100 years. In 1992 Kenny Moscot, eagerly entered the family business, with a degree in finance, Opticianry and most importantly, a passion for business. Kenny, along with his brother Dr. Harvey Moscot, armed with his Doctor of Optometry with honors, have expanded the business while maintaining the values their great grandfather set forth 90 years ago, reflected in the company's mission statement: “To offer the best possible optical experience to our customers and patients by dispensing warmth, courtesy and expertise.”
Question: What responsibility do you feel towards your employees?
Kenny Moscot: It’s our responsibility, I think, to market our company equally as much to our employees as to our customers. I mean, they have to buy into our dedication and our devotion and our integrity and our mission as much as we do across the counter. So that’s very important to us.
Question: What should small businesses look for when hiring employees?
Kenny Moscot: I think you really want people-- it’s a philosophy, hiring. You know, you really want people that are going to connect and understand who you are as an employer and what your brand is and what you’re trying to communicate. It all starts with the hire. I think that’s the most important element to a successful company. So I put a lot of time and effort and energies into this.
Question: What hiring mistakes have you made?
Kenny Moscot: Hiring people that weren’t-- you know, you do as much as you can, maybe hiring someone for the wrong reasons, or just not hiring people that don’t understand who you are and are committed to the brand. I think whenever you deviate from that, you’ll make a mistake. So it’s so important to articulate that and be as transparent as you can in the interviewing process so that you’re all aligned and all on the right-- in the same place.
Question: What criteria should be factored when hiring?
Kenny Moscot: You know, I think skill sets are important. I think from a technical standpoint everyone should be, you know, well versed in how to do certain tasks. I think that’s, you know, I would definitely like to see that. I always look for that. I mean, for me of my own experiences, I mean I really tap into someone’s emotional intelligence. That’s the most important thing for me. It’s hard, you know. It really depends on your business and what you’re looking for, but for us at Moscot, you know, we’re providing a service. So someone has to have, you know, a high level of empathy. They have to understand what it takes to make someone happy. They have to realize this is a 93-year-old company that has been providing, you know, excellent customer service from the minute, you know, we started this thing. And that’s the cornerstone of our success. So those are the things we look for. I mean, in other business, you know, there’s other-- I’m sure there’s other values that people bring to companies. But for me, in a service related business, that’s key. That’s the most important.
Question: How do you incent your employees to do great work?
Kenny Moscot: Focus on the inputs and not the outputs, so focus on what we need to accomplish so that the outputs look the way they do. I think if you just focus on income statements and so forth, that’s a moot point at that point. You know, you’re looking at the past. Let’s look about what we need to do today, what product, what initiatives do we have to do now and quantify those things, and then measure them.
Recorded on: 03/25/2008
Kenny Moscot on Employee Relations.
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Minimoons<p>Scientists have confirmed just two prior minimoons. One was <a href="https://en.wikipedia.org/wiki/2006_RH120" target="_blank">2006 RH120</a>, which orbited us from September 2006 to June 2007. The other was <a href="https://en.wikipedia.org/wiki/2020_CD3" target="_blank">2020 CD3</a>, which got stuck in the 2015–2016 timeframe, and is believed to gotten away in May 2020.</p><p>2020 SO, the new kid on the block, is expected to arrive in October 2020 and pop out of orbit in May 2021.</p><div id="37962" class="rm-shortcode" data-rm-shortcode-id="f4c0fc8a2cba6536ea4cd960ebed3e6e"><blockquote class="twitter-tweet twitter-custom-tweet" data-twitter-tweet-id="1307729521869611008" data-partner="rebelmouse"><div style="margin:1em 0">Asteroid 2020 SO may get captured by Earth from Oct 2020 - May 2021. Current nominal trajectory shows shows capture… https://t.co/F5utxRvN6Z</div> — Tony Dunn (@Tony Dunn)<a href="https://twitter.com/tony873004/statuses/1307729521869611008">1600621989.0</a></blockquote></div>
Identifying 2020 SO<p>The first clue 2020 SO isn't your ordinary asteroid is its exceptionally low velocity. It's traveling much more slowly that a typical asteroid — their <a href="https://www.lpi.usra.edu/exploration/training/illustrations/craterMechanics/" target="_blank">average rate of travel</a> <a href="https://www.lpi.usra.edu/exploration/training/illustrations/craterMechanics/" target="_blank" rel="noopener noreferrer"></a>is 18 kilometers (58,000 feet) per second. Even <a href="https://en.wikipedia.org/wiki/Moon_rock" target="_blank">moon rocks</a> sent careening into Earth orbit by impacts on the lunar surface outpace pokey 2020 SO.</p><p>For another thing, 2020 SO has an orbital path very similar to Earth's, lasting about one Earth year. It's also just slightly less circular than our own orbit, from which it's barely tilted off-axis.</p><p>So, what is it? <a href="https://cneos.jpl.nasa.gov/ca/" target="_blank">NASA estimates</a> that the object has dimensions very reminiscent of a discarded Centaur rocket stage from the <a href="https://en.wikipedia.org/wiki/Surveyor_2" target="_blank" rel="noopener noreferrer">Surveyor 2 mission</a> that landed an unmanned craft on the moon. Back in the day, rocket stages were jettisoned as craft were aimed toward their desired position. This stuff, if released high enough, remains in space. It appears that this Centaur rocket, launched in September 1966, is now making its way back homeward, at least for a little bit.</p><p>When 2020 SO arrives at its closest point in December, the rocket is expected to be about 50,000 kilometers from Earth. Its next closest approach is much further: 220,000 kilometers, in February 2010.</p><img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yNDQzMDk3NC9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTYyODg1MTQ1MX0.HGknDwqp0GmeuczKY_AS7vrPG7KMFUc_XO95tNoI2xo/img.jpg?width=980" id="e5cda" class="rm-shortcode" data-rm-shortcode-id="85eb1f790d8c3ee5b261f7ba13eaa5e1" data-rm-shortcode-name="rebelmouse-image" alt="Centaur rocket stage" />
Centaur rocket stage
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Credit: logika600 / Shutterstock<p>Remaining healthy requires regular screenings. Here again we see a disassociation between risk reduction and proactivity. Seventy-seven percent of respondents don't talk to their doctors about lifestyle habits that support brain health; 51 percent have never been screened for depression; 44 percent have never had a neurological exam; and 32 percent have never been screened for hearing problems. </p><p>Common early warning signs of dementia, <a href="https://news.yahoo.com/americans-worry-alzheimers-disease-survey-140644803.html" target="_blank" rel="noopener noreferrer">according to</a> Dr. Jason Karlawish, co-director of the Penn Memory Center, include repetitive questions and stories, difficulties with complex daily tasks, and trouble with orientation. </p><p>In terms of intervention, <a href="https://bigthink.com/21st-century-spirituality/does-lack-of-exercise-lead-to-dementia" target="_self">exercise</a>, <a href="https://bigthink.com/surprising-science/obesity-dementia" target="_self">diet</a>, building a <a href="https://bigthink.com/mind-brain/brain-reserve" target="_self">brain reserve</a>, and challenging your brain (such as learning a new language or musical instrument) are all proven methods for staving off the ravages of Alzheimer's. Oxytocin has also <a href="https://bigthink.com/mind-brain/alzheimers-oxytocin" target="_self">showed promise</a> in brain-addled mice, while researchers found positive results for a <a href="https://bigthink.com/mind-brain/intermittent-fasting" target="_self">group of intermittent fasters</a> in promoting neurogenesis. </p><p>Epidemiologist Bryan James says that dementia is <a href="https://www.npr.org/sections/health-shots/2013/04/15/176920391/how-exercise-and-other-activities-beat-back-dementia" target="_blank">not an inevitable result</a> of aging. </p><p style="margin-left: 20px;">"It's simply not pre-destined for all human beings. Lots of people live into their 90s and even 100s with no symptoms of dementia." </p><p>Professor of neurology at Boston University School of Medicine, Andrew Budson, <a href="https://news.yahoo.com/americans-worry-alzheimers-disease-survey-140644803.html" target="_blank" rel="noopener noreferrer">recommends</a> aerobic exercise and the Mediterranean diet. As has long been known, whole grains, fruits and vegetables, fish and shellfish, and healthy fasts like nuts and olive oil seem to have brain-boosting properties. </p><p>To learn more, take the <a href="https://www.mdvip.com/brain-health-iq-quiz" target="_blank">Brain Health IQ quiz</a>.</p><p><span></span>--</p><p><em>Stay in touch with Derek on <a href="http://www.twitter.com/derekberes" target="_blank">Twitter</a>, <a href="https://www.facebook.com/DerekBeresdotcom" target="_blank">Facebook</a> and <a href="https://derekberes.substack.com/" target="_blank" rel="noopener noreferrer">Substack</a>. His next book is</em> "<em>Hero's Dose: The Case For Psychedelics in Ritual and Therapy."</em></p>