Jonathan Taplin: How Piracy is Killing the Content Economy

Jonathan Taplin: Well, I would argue that piracy is problematic.  I come at it from a very simple way.  If you look at the music business, pretty much every piece of content in the world is available legitimately. Whether it's through iTunes or Spotify or anything else, all of which you have to pay some money, it's not a lot, but it's some money.  And yet still the amount of piracy out there is huge in the music business, which says to me that free can never, you know, free always wins over something that costs something.  The second problem I have is that much of piracy is ad supported.  So Pirate Bay or most of the big pirate sites are supported by advertising.

So the history of the media business is always that advertising was the support for making content.  When Procter & Gamble put money into making soap operas, it was literally to pay for the content, the advertising paid for the content.  The problem with Pirate Bay, or any of the big pirate sites that take in millions of dollars of advertising is none of that money ever goes back into paying for content.  So in that sense they're not recirculating the money to build the content economy.  And ultimately if all the advertising money moved from legitimate to pirate, then there would be no content economy whatsoever.

Whether we can overcome that is really a matter of decision on the part of advertisers.  Do they want to be on these pirate sites or do they want to support Spotify?  Do they want to be supporting, you know, illegal content or do they want to support legal content.  And that will make the final decision.

Directed/Produced by Jonathan Fowler and Dillon Fitton

 

Free always wins over something that costs something.

Videos
  • Bad outcomes get criticized as evidence of bad decisions, but that's not necessarily so.
  • Here, poker pro Annie Duke desribes a simple thought experiment that separates decisions from outcomes.
  • It is quite possible to make a very good decision that, due to external factors, results in a bad outcome.


Decide to Play Great Poker: A Strategy Guide to No-Limit Texas Hold '’Em

www.amazon.com

Decide to Play Great Poker: A Strategy Guide to No-Limit Texas Hold '’Em [Annie Duke, John Vorhaus] on Amazon.com. *FREE* shipping on qualifying offers. Ask the great poker players how they'd play a hand and the answer is always, It depends. That answer can be infuriating. But guess what? It really does depend. The key to becoming a great poker player is in knowing exactly what it depends on. At last there's a book that gives you that answer. Poker is a game of so many variables: table position

Should teachers be fired for nude pics from their past?

Lauren Miranda sent a nude selfie to a boyfriend years ago. Somehow one of her students discovered it.

Politics & Current Affairs
  • Math teacher Lauren Miranda was fired from her Long Island school when a topless selfie surfaced.
  • Miranda had only shared the photo with her ex-boyfriend, who is also a teacher in the school district.
  • She's suing the school for $3 million as well as getting her job back, citing gender discrimination.
Keep reading Show less

To boost your self-esteem, write about chapters of your life

If you're lacking confidence and feel like you could benefit from an ego boost, try writing your life story.

Personal Growth

In truth, so much of what happens to us in life is random – we are pawns at the mercy of Lady Luck. To take ownership of our experiences and exert a feeling of control over our future, we tell stories about ourselves that weave meaning and continuity into our personal identity.

Keep reading Show less