John Temple on what’s next for newspapers.
Question: Will we stop printing ink on paper?
Temple: You know, I don’t think it will actually because it’s still a great medium. Until somebody invents a cheap electronic paper, different from a Kindle which I think is too complex and too expensive for the average person, I think there still going to be a place for newspaper but what I do think is 7 day a week, large metropolitan papers or even smaller community papers, it’s not viable based on the revenue that’s coming… and that really, we have to start… what you’ll see is news organizations that do not identify themselves with a form of distribution, they’re information companies, knowledge companies that then distribute on video, they distribute databases or they make available databases, they do print additions, they do specialty magazines, they do whatever works for the customer and the advertiser and whatever makes sense financially. If it doesn’t make sense to produce something, we’re going to have to find… financial sense to do it, we have to a different way to do it.
Question: How can newspapers become more efficient?
Temple: We spent an enormous amount of money doing things that don’t have much value like why does the New York Post and New York Daily News… why do they have to have separate people producing the NBA box scores in their newspaper? What added value for the customer are they producing? Shouldn’t we put our efforts where they really provide value to the user wherever the user is, you know? Wanted to read on his kitchen table, riding a bus, you know, being halfway across the world and wanting to know what’s going on in New York City, why can’t we create value that way and I think we can because you can see people paying for content but they pay for content but they pay for content that they perceive provides them benefit or value, entertainment or otherwise.
Question: How will newspaper articles evolve?
Temple: I think they’ll become more of a conversation along the line of a blog where the readers participate and expertise from outside starts to moderate what we see published. You know, if you look at Wikipedia, Wikipedia is a brilliant and successful media initiative, I mean, they created a new form of encyclopedia that’s living, it’s breathing, and the idea of a Wikipedia for our community, like shouldn’t the local news organization be the in-depth resource for our community so if you know more about healthcare, for example, and healthcare financing, healthcare insurance, why shouldn’t you be able to work with me as we’re explaining, you know, how the Obama administration’s policies will affect Colorado. So I think the involving and bringing people in will be a very important part of whatever anything looks like, that this… that interactivity, that conversation, that inclusiveness, that… it’s not us telling you, it’s actually us working with you and trying to understand and answers your questions but you… the reader will be answering questions as well. I think we’re in a much more participatory world. I actually think that that’s better and we might have more information but we have to think of ourselves, maybe as more curators and moderators and not just as originators. Typically, with local media companies, they thought that they have to produce everything that was the only way to trust anything. I think we’re in a different era. The internet is self-policing, there’s way that things can be checked for accuracy because others look at them and comment on them. And so… so I’m not pessimistic about the future, I’m actually optimistic about it, I just recognize, I don’t know what it’s going to look like and the solutions are not necessarily going to come from the traditional media companies, whether there are Scripps or Hearst or McClatchy or The New York Times.
Question: Can journalism remain objective?
Temple: Well, my… they at least contribute to correcting it because let’s say… let’s take healthcare, we have a single pair… somebody with a single pair of perspective to health insurance but then we have a free market and it aren’t… shouldn’t we be the people to encourage dialog and to create an environment for the dialog ‘cause if it’s not going to happen on our site and if we’re not going to be able to inform it and answer the questions, it’s going to happen somewhere else and we will die and they’ll be some new form. I mean, I think the most conventional view of the future is everything is going to become much more opinionated, you’re going to sort of go to your own affinity group and your own, you know… also, I’m single pair of persons so I’m going only to read people who believe that that’s the way the world should look and I’m going to find people who think like me and that’s where I’m going to congregate and that is a legitimate point of view and that very well maybe what happens. I’m hoping, you know, I’m not of the mind that that’s what I want to see happen. I would like to see a richer environment in that where people get connected to views other than their own and I think Wikipedia is an example of that where they try to create reliable, though it is not always reliable but either is the mainstream media and this idea that, you know, that there’s been this glory days of newspapers where everything was perfect, are you kidding me? I mean this papers have always tried to sell newspapers, there’s been a sensational aspect to some, there’s been different… you know, different things done to create customer interest and to keep loyalty so it’s not like there’s this great days of newspapers and our democracy was so perfect and now it’s terrible. I actually think it’s better now because more people can participate and there’s a greater ability to learn more quickly. If you think of the tools available to a journalist today versus the tools available even 20 years ago, it’s so incredible. I mean, just using search engines to find information, using… the fact that a journalist on the street could have an iPhone or a Blackberry where here she’s opening documents, reading things, it moves so much more quickly. Now, that requires a highly skilled journalist and how are we going to pay for the highly skilled journalist? You know, what kind of organization can train and develop those people, we don’t have the answer to that question yet.