Jim Spanfeller on Forbes in a Recession
Question: Who is the Forbes audience?
Spanfeller: Well, you know, at our core we’re looking at c-level executive or senior businesses decision makers and with that, in that target is synonymous with affluence because those are the folks that you know, have either been smarter, luckier or worked harder or some combination of all three and in reason through the… you know, or started a company, a reason through the change of commander or start their own company. And they don’t have a lot of disposable income, so that’s where the site is developed for, we’re not necessarily about day traders or folks who are trading their own accounts and a lot of great sites out there that ours and are sometimes lumped in with a business finance category. We try to be very focused on the notion that we’re about people who are running businesses.
The CEO describes how he gets feedback from a wealthy audience of media consumers.
These five main food groups are important for your brain's health and likely to boost the production of feel-good chemicals.
We all know eating “healthy” food is good for our physical health and can decrease our risk of developing diabetes, cancer, obesity and heart disease. What is not as well known is that eating healthy food is also good for our mental health and can decrease our risk of depression and anxiety.
Infographics show the classes and anxieties in the supposedly classless U.S. economy.
For those of us who follow politics, we’re used to commentators referring to the President’s low approval rating as a surprise given the U.S.'s “booming” economy. This seeming disconnect, however, should really prompt us to reconsider the measurements by which we assess the health of an economy. With a robust U.S. stock market and GDP and low unemployment figures, it’s easy to see why some think all is well. But looking at real U.S. wages, which have remained stagnant—and have, thus, in effect gone down given rising costs from inflation—a very different picture emerges. For the 1%, the economy is booming. For the rest of us, it’s hard to even know where we stand. A recent study by Porch (a home-improvement company) of blue-collar vs. white-collar workers shows how traditional categories are becoming less distinct—the study references "new-collar" workers, who require technical certifications but not college degrees. And a set of recent infographics from CreditLoan capturing the thoughts of America’s middle class as defined by the Pew Research Center shows how confused we are.
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