Self-Motivation
David Goggins
Former Navy Seal
Career Development
Bryan Cranston
Actor
Critical Thinking
Liv Boeree
International Poker Champion
Emotional Intelligence
Amaryllis Fox
Former CIA Clandestine Operative
Management
Chris Hadfield
Retired Canadian Astronaut & Author
Learn
from the world's big
thinkers
Start Learning

Clickbait Will Bite Your Brand in the a$$, Says Beyoncé's Marketing Guru

The rules that govern content/brand relationships with consumers have changed A LOT in a relatively short amount of time.

Jim Sabey: When we first launched Beyoncé.com, I was fascinated by the fact that a good 80 percent of our traffic came from Facebook referrals as kids would use the news feed as — they’d go and like all the brands that they were interested in and then as they appeared in the news feed, it would bounce out to whatever piece of information that they were interested in learning more about. And, you know, that has changed dramatically over time. The way your core audience is finding new talent is very complicated and it’s very cluttered, which is really the right word — cluttered. You find a tremendous amount of outlets that are trying to figure out how to be effective editing tools, you know. A perfect example, you know, YouTube is a fantastic video-delivery service. It’s an absolutely terrifyingly bad editing solution. Being able to serve up content to people who want to see like-minded things becomes very complicated, you know. Most people said to me, which I thought was fascinating, is that they spend an inordinate amount of time whether it’s through referral, whether it’s my friend saw a great band last night at a club in Chicago, or I saw this awesome video from this really cool artist out of London or, you know, here’s these five new acts that I think are super talented. There becomes an editing process that you’re having your social network do for you, which essentially is the basis of social media. I mean it’s allowing your network to influence what you’re interested in. Then there’s a whole group of people who are just looking for controversial headlines that I think are incredibly inauthentic. And you’re just looking to trick people into clicking on your story in order to drive information. And I think you do yourself a disservice most times if brands look to take advantage of opportunities that present themselves, you know. We did something recently and I’ll leave names out of it, but where a television show created a very sensational trailer that had nothing to do with what the piece of media was about. But because the trailer was so sensational there was an expectation of what was supposed to occur the following day. And there were a lot of disappointed individuals when they tuned in the next day and the story was what the story was. And it was interesting and it was a learning exercise and it was meant to be something very organic. And because of that idea of packaging and trying to drive viewership in an inauthentic manner, you pissed a lot of people off. And frankly at the end of the day I think you damaged your own brand.

The rules that govern content/brand relationships with consumers have changed A LOT in the past few years. In this video, Jim Sabey (who helps manage Beyoncé's brand) rallies against clickbait compulsions and insists instead on being authentic in how you present content to your followers.

Live on Tuesday | Personal finance in the COVID-19 era

Sallie Krawcheck and Bob Kulhan will be talking money, jobs, and how the pandemic will disproportionally affect women's finances.

Women who go to church have more kids—and more help

Want help raising your kids? Spend more time at church, says new study.

Pixabay
Culture & Religion
  • Religious people tend to have more children than secular people, but why remains unknown.
  • A new study suggests that the social circles provided by regular church going make raising kids easier.
  • Conversely, having a large secular social group made women less likely to have children.
Keep reading Show less

Bubonic plague case reported in China

Health officials in China reported that a man was infected with bubonic plague, the infectious disease that caused the Black Death.

(Photo by Centers for Disease Control and Prevention/Getty Images)
Coronavirus
  • The case was reported in the city of Bayannur, which has issued a level-three plague prevention warning.
  • Modern antibiotics can effectively treat bubonic plague, which spreads mainly by fleas.
  • Chinese health officials are also monitoring a newly discovered type of swine flu that has the potential to develop into a pandemic virus.
Keep reading Show less

Leonardo da Vinci could visually flip between dimensions, neuroscientist claims

A neuroscientist argues that da Vinci shared a disorder with Picasso and Rembrandt.

Christopher Tyler
Mind & Brain
  • A neuroscientist at the City University of London proposes that Leonardo da Vinci may have had exotropia, allowing him to see the world with impaired depth perception.
  • If true, it means that Da Vinci would have been able to see the images he wanted to paint as they would have appeared on a flat surface.
  • The finding reminds us that sometimes looking at the world in a different way can have fantastic results.
Keep reading Show less

Education vs. learning: How semantics can trigger a mind shift

The word "learning" opens up space for more people, places, and ideas.

Future of Learning
  • The terms 'education' and 'learning' are often used interchangeably, but there is a cultural connotation to the former that can be limiting. Education naturally links to schooling, which is only one form of learning.
  • Gregg Behr, founder and co-chair of Remake Learning, believes that this small word shift opens up the possibilities in terms of how and where learning can happen. It also becomes a more inclusive practice, welcoming in a larger, more diverse group of thinkers.
  • Post-COVID, the way we think about what learning looks like will inevitably change, so it's crucial to adjust and begin building the necessary support systems today.
Keep reading Show less
Quantcast