Crowd power: How online intensity wiped out traditional politics
Democrats are wondering how to beat Trump. The only way might be to play his game.
Jeremy Heimans is a lifelong activist and the co-founder and CEO of Purpose, an organization that builds and supports social movements around the world.
Jeremy Hiemans: The game of politics for many decades has been played as one in which you’re supposed to keep your head down, you’re supposed to be bland, you’re supposed to be uncontroversial; your job is to court as many people as you can in the middle.
Donald Trump from the very beginning took a different posture, everything he did was about unleashing the agency of a small number of intense supporters.
This was going to be a campaign in which you could unleash the things that you’d been thinking—maybe your mad uncle muttering at the television—and suddenly every mad uncle muttering at the television was empowered—was sent a signal by this man that those private thoughts could now be made public.
As Donald Trump’s candidacy unfolded he built and created a symbiotic relationship with what we think of as a vast, decentralized social media army that did his bidding during the campaign.
These were mostly young white men on forums like Reddit and 4chan and they developed a kind of culture of competing with each other, vying with each other, to produce the most creative, the most sticky, the most intrusive meme or message that would penetrate social media and then seep into the mainstream media.
So every day they would do this and in response to the events of the news cycle, be it Hillary Clinton’s latest comments, be it Donald Trump’s latest policy pronouncements, they would go take that moment and elevate it.
The mainstream media were generally confident that Hillary would win the election: she was ahead in the polls fairly consistently and because she had much higher favorables.
While both candidates were unpopular, Hillary’s favorables in public opinion polls were generally about ten points higher than Donald Trump’s.
But the people doing social media sentiment analysis, firms like ForeSee, were tracking and finding something very different. Their job is to track net sentiment on social media in connection to political debates. And what they were finding throughout the campaign was that while Donald Trump’s favorables were about ten points lower than Hillary, his net favorability on social media was about ten points higher than Hillary.
One of the most striking facts we discovered when researching this book was that the day that Donald Trump had the highest net favorability on social media was his darkest day of the campaign. It was the day of the Access Hollywood tape being released. And it was because at that day his supporters, who had such intensity of commitment to him, rallied around him. They surged to his defense.
And even though it seemed in the mainstream media like this was the day that was all losing for Donald Trump, on social media that day Donald Trump actually won.
He was elected because he intuitively understood what we call New Power. And New Power is this ability to harness the energy of a connected crowd.
And while Hillary Clinton had a very traditional relationship with her crowd, Donald Trump had a relationship that reflects what we now know you need to do in order to really build depth of commitment politically.
So the NRA understands intensity in the same way that Donald Trump does.
One of its great strengths is, in addition to its old power brand (the fact that it’s a feared institution that politicians kind of quiver at the thought of), it also has an incredibly powerful New Power arm. And that arm goes beyond just its membership, it actually has been very effective at cultivating the most extreme elements of its support base.
If you listen to an NRA ad now they actually don’t really talk about guns anymore, they talk about this conspiratorial worldview, they pit liberals against people with their values. They suggest that government is on a mission to take away people’s liberties.
And what they’ve learned is that the way to keep intensity in their crowd, the way therefore at moments that really matter for it—like the Manchin-Toomey bill, if you remember when that bill came to Congress after the Newtown massacre, 90 percent of Americans supported background checks in public opinion polls, yet the 10 percent of people who opposed them won.
And the reason they did was at that moment the NRA was able to rally the intensity of its supporters to outnumber the gun control forces 8 to 1 in calls to the key senators who were the swing votes on that issue.
And the way they’ve done that is not by reining in their supporters, but actually unleashing their agency, by providing micro-grants to small, highly extreme political organizations at the grassroots level all over the country, by supporting the commerce, the culture, the politics, and the totalizing worldview of gun rights supporters. And in doing so they’ve actually been led by their extremes, but it’s their extremes that are helping them to keep the power that they have.
The question that those of us who want a world that’s different to the world that Donald Trump is building is, how do we stop him? What will it take?
It won’t be another candidate—who is marginally more “favorable” or “popular” than Donald Trump—but lacks the intensity, that capacity to immobilize new power, that Donald Trump demonstrated. It will need to be a candidate, it will need to be a movement that has real intensity behind it. These are the stakes right now.
We think of those Parkland kids, and to me, they’re the hope; because what their showing is they understand this need to generate intensity, they understand how to use New Power.
They’ve got this intuitive understanding that it’s not enough just to be right, it’s not enough just to strut out the facts, that you have to embody that message in a way that means that if you’re a kid anywhere in the world you can take that, adapt it, and make it your own.
These movements tend to be decentralized, they tend to not have strict messaging associated with them, and they tend to be structured in such a way, like the #MeToo movement, where you can take a frame, adapt it, and add your own voice.
The election of Donald J. Trump surprised many, most of all the Democrats. Jeremy Heimans, a political activist and the Founder of the online media company Purpose, explains it simply: Donald Trump won the internet, and thus won the presidency. Heimans is a political activist and the Founder of the online media company Purpose, explains it simply: Donald Trump won the internet, and thus won the presidency. It's largely the same way the NRA stays in the public eye: through dominating the conversation. Trump and the NRA, for all their foibles, are both masters at what Heimans calls "New Power" — being able to seize the moment and keep people talking — and anyone attempting to beat him needs to become a master at it, too. Jeremy's new book is the highly recommended New Power: How Power Works in Our Hyperconnected World-and How to Make It Work for You.
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For some reason, the bodies of deceased monks stay "fresh" for a long time.
It's definitely happening, and it's definitely weird. After the apparent death of some monks, their bodies remain in a meditating position without decaying for an extraordinary length of time, often as long as two or three weeks.
Tibetan Buddhists, who view death as a process rather than an event, might assert that the spirit has not yet finished with the physical body. For them, thukdam begins with a "clear light" meditation that allows the mind to gradually unspool, eventually dissipating into a state of universal consciousness no longer attached to the body. Only at that time is the body free to die.
Whether you believe this or not, it is a fascinating phenomenon: the fact remains that their bodies don't decompose like other bodies. (There have been a handful of other unexplained instances of delayed decomposition elsewhere in the world.)
The scientific inquiry into just what is going on with thukdam has attracted the attention and support of the Dalai Lama, the highest monk in Tibetan Buddhism. He has reportedly been looking for scientists to solve the riddle for about 20 years. He is a supporter of science, writing, "Buddhism and science are not conflicting perspectives on the world, but rather differing approaches to the same end: seeking the truth."
The most serious study of the phenomenon so far is being undertaken by The Thukdam Project of the University of Wisconsin-Madison's Center for Healthy Minds. Neuroscientist Richard Davidson is one of the founders of the center and has published hundreds of articles about mindfulness.
Davidson first encountered thukdam after his Tibetan monk friend Geshe Lhundub Sopa died, officially on August 28, 2014. Davidson last saw him five days later: "There was absolutely no change. It was really quite remarkable."
The science so far
Credit: GrafiStart / Adobe Stock
The Thukdam Project published its first annual report this winter. It discussed a recent study in which electroencephalograms failed to detect any brain activity in 13 monks who had practiced thukdam and had been dead for at least 26 hours. Davidson was senior author of the study.
While some might be inclined to say, well, that's that, Davidson sees the research as just a first step on a longer road. Philosopher Evan Thompson, who is not involved in The Thukdam Project, tells Tricycle, "If the thinking was that thukdam is something we can measure in the brain, this study suggests that's not the right place to look."
In any event, the question remains: why are these apparently deceased monks so slow to begin decomposition? While environmental factors can slow or speed up the process a bit, usually decomposition begins about four minutes after death and becomes quite obvious over the course of the next day or so.
As the Dalai Lama said:
"What science finds to be nonexistent we should all accept as nonexistent, but what science merely does not find is a completely different matter. An example is consciousness itself. Although sentient beings, including humans, have experienced consciousness for centuries, we still do not know what consciousness actually is: its complete nature and how it functions."
As thukdam researchers continue to seek a signal of post-mortem consciousness of some sort, it's fair to ask what — and where — consciousness is in the first place. It is a question with which Big Think readers are familiar. We write about new theories all the time: consciousness happens on a quantum level; consciousness is everywhere.
So far, though, says Tibetan medical doctor Tawni Tidwell, also a Thukdam Project member, searches beyond the brain for signs of consciousness have gone nowhere. She is encouraged, however, that a number of Tibetan monks have come to the U.S. for medical knowledge that they can take home. When they arrive back in Tibet, she says, "It's not the Westerners who are doing the measuring and poking and prodding. It's the monastics who trained at Emory."
When Olympic athletes perform dazzling feats of athletic prowess, they are using the same principles of physics that gave birth to stars and planets.
- Much of the beauty of gymnastics comes from the physics principle called the conservation of angular momentum.
- Conservation of angular momentum tells us that when a spinning object changes how its matter is distributed, it changes its rate of spin.
- Conservation of angular momentum links the formation of planets in star-forming clouds to the beauty of a gymnast's spinning dismount from the uneven bars.
It is that time again when we watch in awe as Olympic athletes perform dazzling feats of athletic prowess. But as we stare in rapt attention at the speed, grace, and strength they exhibit, it is also a good time to pay attention to how they embody, literally, fundamental principles that shape the entire universe. Yes, I'm talking about physics. On our screens, these athletes are giving us lessons in the principles that giants like Isaac Newton struggled mightily to articulate.
Naturally, there are many Olympic events from which we could learn some basic principles of physics. Swimming shows us hydrodynamic drag. Boxing teaches us about force and impulse. (Ouch!) But today, we will focus on gymnastics and the cosmic importance of the conservation of angular momentum.
The conservation of angular momentum
Much of the beauty of gymnastics comes from the spins and flips athletes perform as they launch themselves into the air from the vault or uneven bars. These are all examples of rotations — and so much of the structure and history of the universe, from planets to galaxies, comes down to the physics of rotating objects. And so much of the physics of rotating objects comes down to the conservation of angular momentum.
Let's start with the conservation of regular or "linear" momentum. Momentum is the product of mass and velocity. Way back in the age of Galileo and Newton, physicists came to understand that in the interactions between bodies, the sum of their momentums had to be conserved (which really means "does not change"). This is a familiar idea to anyone who has played billiards: when a moving pool ball strikes a stationary one, the first ball stops while the second scoots away. The total momentum of the system (the mass times velocity of both balls taken together) is conserved, leaving the originally moving ball unmoving and the originally stationary ball carrying all the system's momentum.
Credit: Sergey Nivens and Victoria VIAR PRO via Adobe Stock
Rotating objects also obey a conservation law, but now it is not just the mass of an object that matters. The distribution of mass — that is, where the mass is located relative to the center of the rotation — is also a factor. Conservation of angular momentum tells us that if a spinning object is not subject to any forces, then any changes in how its matter is distributed must lead to a change in its rate of spin. Comparing the conservation of angular momentum to the conservation of linear momentum, the "distribution of mass" is analogous to mass, and the "rate of spin" is analogous to velocity.
There are many places in cosmic physics where this conservation of angular momentum is key. My favorite example is the formation of stars. Every star begins its life as a giant cloud of slowly spinning interstellar gas. The clouds are usually supported against their own gravitational weight by gas pressure, but sometimes a small nudge from, say, a passing supernova blast wave will force the cloud to begin gravitational collapse. As the cloud begins to shrink, the conservation of angular momentum forces the spin rate of material in the cloud to speed up. As material is falling inward, it also rotates around the cloud's center at ever higher rates. Eventually, some of that gas is going so fast that a balance between the gravity of the newly forming star and what is called centrifugal force is achieved. That stuff then stops moving inward and goes into orbit around the young star, forming a disk, some material of which eventually becomes planets. So, the conservation of angular momentum is, literally, why we have planets in the universe!
Gymnastics, a cosmic sport
How does this appear in gymnastics? When athletes hurl themselves into the air to perform a flip, the only force acting on them is gravity. But since gravity only affects their "center of mass," it cannot apply forces in a way that changes the athlete's spin. But the gymnasts can do that for themselves by using the conservation of angular momentum.
By changing how their mass is arranged, gymnasts can change how fast they spin. You can see this in the dismount phase of the uneven bar competitions. When a gymnast comes off the bars and performs a flip by tucking their legs inward, they can quickly increase their rotation rate in midair. The sudden dramatic increase in the speed of their flip is what makes us gasp in astonishment. It is both scary and a beautiful testament to the athletes' ability to intuitively control the physics of their bodies. And it is also the exact same physics that controls the birth of planets.
"As above so below," goes the old saying. You should keep that in mind as you watch the glory that is the Olympics. That is because it is not just athletes that have this intuitive understanding of physics. We all have it, and we use it every day, from walking down the stairs to swinging a hammer. So, it is no exaggeration to claim that the first place we came to understand the deepest principles of physics was not in contemplating the heavens but moving through the world in our own earthbound flesh.
"You dream about these kinds of moments when you're a kid," said lead paleontologist David Schmidt.
- The triceratops skull was first discovered in 2019, but was excavated over the summer of 2020.
- It was discovered in the South Dakota Badlands, an area where the Triceratops roamed some 66 million years ago.
- Studying dinosaurs helps scientists better understand the evolution of all life on Earth.
David Schmidt, a geology professor at Westminster College, had just arrived in the South Dakota Badlands in summer 2019 with a group of students for a fossil dig when he received a call from the National Forest Service. A nearby rancher had discovered a strange object poking out of the ground. They wanted Schmidt to take a look.
"One of the very first bones that we saw in the rock was this long cylindrical bone," Schmidt told St. Louis Public Radio. "The first thing that came out of our mouths was, 'That kind of looks like the horn of a triceratops.'"
After authorities gave the go-ahead, Schmidt and a small group of students returned this summer and spent nearly every day of June and July excavating the skull.
Credit: David Schmidt / Westminster College
"We had to be really careful," Schmidt told St. Louis Public Radio. "We couldn't disturb anything at all, because at that point, it was under law enforcement investigation. They were telling us, 'Don't even make footprints,' and I was thinking, 'How are we supposed to do that?'"
Another difficulty was the mammoth size of the skull: about 7 feet long and more than 3,000 pounds. (For context, the largest triceratops skull ever unearthed was about 8.2 feet long.) The skull of Schmidt's dinosaur was likely a Triceratops prorsus, one of two species of triceratops that roamed what's now North America about 66 million years ago.
Credit: David Schmidt / Westminster College
The triceratops was an herbivore, but it was also a favorite meal of the Tyrannosaurus rex. That probably explains why the Dakotas contain many scattered triceratops bone fragments, and, less commonly, complete bones and skulls. In summer 2019, for example, a separate team on a dig in North Dakota made headlines after unearthing a complete triceratops skull that measured five feet in length.
Michael Kjelland, a biology professor who participated in that excavation, said digging up the dinosaur was like completing a "multi-piece, 3-D jigsaw puzzle" that required "engineering that rivaled SpaceX," he jokingly told the New York Times.
Morrison Formation in Colorado
James St. John via Flickr
The Badlands aren't the only spot in North America where paleontologists have found dinosaurs. In the 1870s, Colorado and Wyoming became the first sites of dinosaur discoveries in the U.S., ushering in an era of public fascination with the prehistoric creatures — and a competitive rush to unearth them.
Since, dinosaur bones have been found in 35 states. One of the most fruitful locations for paleontologists has been the Morrison formation, a sequence of Upper Jurassic sedimentary rock that stretches under the Western part of the country. Discovered here were species like Camarasaurus, Diplodocus, Apatosaurus, Stegosaurus, and Allosaurus, to name a few.
|Credit: Nobu Tamura/Wikimedia Commons|
As for "Shady" (the nickname of the South Dakota triceratops), Schmidt and his team have safely transported it to the Westminster campus. They hope to raise funds for restoration, and to return to South Dakota in search of more bones that once belonged to the triceratops.
Studying dinosaurs helps scientists gain a more complete understanding of our evolution, illuminating a through-line that extends from "deep time" to present day. For scientists like Schmidt, there's also the simple joy of coming to face-to-face with a lost world.
"You dream about these kinds of moments when you're a kid," Schmidt told St. Louis Public Radio. "You don't ever think that these things will ever happen."
How the British obsession with tea triggered wars, led to bizarre espionage, and changed the world — many times.
- Today, tea is the single most popular drink worldwide, with a global market that outstrips all the nearest rivals combined.
- The British Empire went to war over tea, ultimately losing its American colonies and twice beating the Chinese in the "Opium Wars."
- The British desire to secure homegrown tea resulted in their sending botanist Robert Fortune on a Hollywood-worthy mission to secure Chinese tea plants and steal horticultural secrets.
After water, tea is the most common drink in the world. It is more popular than coffee, soft drinks, and alcohol combined. 84 percent of Brits enjoy a daily "cuppa," but this is a mere bagatelle against the Turks, who drink on average three to four cups every day. The tea industry is worth $200 billion worldwide and is set to grow by half by 2025.
Tea is such a huge part of many cultures, that it even has origin myths. For instance, one involves the Buddha waking up after falling asleep during his meditation. Disgusted at his lack of self-discipline, he cut off his eyelids and threw them to the ground. These lids then grew into tea plants to help future meditators stay awake.
Tea really matters to a lot of people. And, it mattered so much to the British and their empire that it directed their entire foreign policy. It also inspired one of the most incredible and ridiculous tales of 19th century espionage.
A spot of tea
When the European powers of the 16th century first traded with, then militarily colonized, various East Asian nations, it was impossible not to come across tea. Since the 9th century, the Tang Dynasty of China had already popularized tea across the region. Tea was already firmly entrenched when the Portuguese became the first Europeans to sample it (in 1557), followed by the Dutch, who first shipped a batch back to mainland Europe.
Britain was relatively late to the tea party, not arriving until well into the 17th century. In fact, in Samuel Pepys' 1660 diaries, he makes reference to "a cup of tee (a China drink) of which I had never drunk before." It was only after King Charles II's Portuguese wife popularized it at court that tea became a fashionable societal drink.
After the Brits got going, there was no stopping them. Tea became a huge business. However, since tea was monopolized by the East India Company and the government imposed a whopping 120 percent tax on it, an army of smuggler gangs opened back channels to get tea to the poorer masses. Eventually, in 1784, Prime Minister William Pitt the Younger got wise to the popular cry for tea. To stamp out the black market, he slashed the tax on the leaf to just 12.5 percent. From then on, tea became the everyman's drink — marketed as medicinal, invigorating, and tasty.
A cup, a cup, my kingdom for a cup!
Tea became so important to the British that it even sparked wars across the empire.
Most famously, when the British imposed a three pennies per pound tax on all tea the East India Company exported to America, it led to the outraged destruction of an entire ship's tea cargo. The "Boston Tea Party" was the first major defiant act of the American colonies and led ultimately to ham-fisted and insensitive countermeasures from the London government. These, in turn, sparked the U.S. War of Independence.
Less well known is how Britain went to war with China over tea. Twice.
Credit: Ingo Doerrie via Unsplash
Back then, tea was only being grown and exported from China to British India and then around the empire. As such, it led to a massive trade imbalance, where the largely self-sufficient China only wanted British silver in return for their famous and delicious homegrown tea leaves. This sort of economic policy, known as mercantilism, made Britain really mad.
In retaliation, Britain grew opium and flooded China with the drug. When China (quite understandably) objected to this, Britain sent in the gunboats. The subsequent "Opium Wars" were only ever going to go one way, and when China sued for peace, they were lumped with $20 million worth of reparations — and had to cede Hong Kong to Britain (which only returned in 1997).
The tea spy: on her majesty's secret service
But even these wars did not resolve the trade deficit with China. The attempts to make tea in British India resulted in insipid rubbish, and the British needed the good stuff. So, they turned to a Scottish botanist named Robert Fortune, whose mission was simple: cross the border into China, integrate himself amongst Chinese tea farmers, and smuggle out both their expertise and preferably their tea plants.
Fortune accepted the mission, even though he could not speak a word of Chinese and had barely left his native Britain. (A forefather of 007 he was not.) But not one to let these details get in the way, he shaved his hair, plaited a pigtail that resembled those worn by the Chinese, and then set off on his adventure.
And what an adventure it was. He came under attack by bandits and brigands, his ship was bombarded by pirates, and he had to endure fever, tropical storms, and typhoons. In spite of all this, Fortune not only managed to learn Chinese and travel around the forbidden City of Suzhou and its surrounding tea-farming land, but he also integrated himself into secluded peasant communities. When the skeptical tea farmers challenged Fortune on why he was so tall, he fooled them by claiming that he was a very important state official — all of whom were tall, apparently.
An Indian speciali-tea
Amazingly, Fortune had good fortune and got away with it. Over the course of his three-year mission, he secreted out several shipments of new tea plants to Britain as well as the art of bonsai (previously, a closely held secret). Most of the smuggled tea leaves died from mold and moisture in transit, but Fortune persisted, and eventually the British began to cultivate their own tea plants using Chinese tea farming techniques in their colonial Indian soils.
It was not long until an Indian variant, almost indistinguishable from the stolen Chinese one, began to dominate the market, not least for Britain's huge and growing empire. Within 20 years of Fortune's remarkable mission, the East India Company had more than fifty contractors pumping out tea worldwide.
Today, things have reverted back. China now produces not only substantially more than India (in second place) but more than the top ten countries combined. In total, 40 percent of the world's tea comes from China. But it was British tea — and Robert Fortune's incredible and unlikely mission — which catalyzed the huge global market. Without this overly confident Scottish plant-lover, the world's love of tea might look very different.