David Goggins
Former Navy Seal
Career Development
Bryan Cranston
Critical Thinking
Liv Boeree
International Poker Champion
Emotional Intelligence
Amaryllis Fox
Former CIA Clandestine Operative
Chris Hadfield
Retired Canadian Astronaut & Author
from the world's big
Start Learning

Is Moderate Drinking Bad for the Beer Business?

Question: How can a company sell more beer by advocating for more moderate drinking?

Carlos Brito: Well this Global Be(er) Responsible Day is a one-day event, but it’s good to remind ourselves that we do those efforts on a year-round basis, so I mean in all countries where we operate we have programs to call attention to the right behavior, in terms of responsible enjoyment of our products.  We’re in business really to provide our consumers with the finest beers in terms of quality and appeal to be consumed in the finest moments, so that’s the whole objective, the sense of purpose for being in business.  So here in our companies we have a clear direction and guideline that excess consumption and consumers and volumes that come from consumers using our products in the wrong way is not what we need for our business.  We don’t need that kind of volume, that kind of consumer to have a great business, so because we have that very clear direction in our company and we are willing to forgo volumes in order to stick to that that’s why we have year-round efforts to interact with our consumers, customers and government officials and different stakeholders to promote the right and the responsible enjoyment of our products.  We think it’s the right thing to do because that’s why we’re in business

It can have both.  It’s not about or.  You can have people consuming more beer in a more responsible way and in the different countries where we operate we see that that’s totally possible.

Recorded September 9, 2010

Interviewed by Peter Hopkins

As the world’s largest brewer, AB InBev's business is built around increasing the amount of beer people consume. So why is the company advocating for moderate drinking?

Live on Tuesday | Personal finance in the COVID-19 era

Sallie Krawcheck and Bob Kulhan will be talking money, jobs, and how the pandemic will disproportionally affect women's finances.

Women who go to church have more kids—and more help

Want help raising your kids? Spend more time at church, says new study.

Culture & Religion
  • Religious people tend to have more children than secular people, but why remains unknown.
  • A new study suggests that the social circles provided by regular church going make raising kids easier.
  • Conversely, having a large secular social group made women less likely to have children.
Keep reading Show less

Bubonic plague case reported in China

Health officials in China reported that a man was infected with bubonic plague, the infectious disease that caused the Black Death.

(Photo by Centers for Disease Control and Prevention/Getty Images)
  • The case was reported in the city of Bayannur, which has issued a level-three plague prevention warning.
  • Modern antibiotics can effectively treat bubonic plague, which spreads mainly by fleas.
  • Chinese health officials are also monitoring a newly discovered type of swine flu that has the potential to develop into a pandemic virus.
Keep reading Show less

Leonardo da Vinci could visually flip between dimensions, neuroscientist claims

A neuroscientist argues that da Vinci shared a disorder with Picasso and Rembrandt.

Christopher Tyler
Mind & Brain
  • A neuroscientist at the City University of London proposes that Leonardo da Vinci may have had exotropia, allowing him to see the world with impaired depth perception.
  • If true, it means that Da Vinci would have been able to see the images he wanted to paint as they would have appeared on a flat surface.
  • The finding reminds us that sometimes looking at the world in a different way can have fantastic results.
Keep reading Show less

Education vs. learning: How semantics can trigger a mind shift

The word "learning" opens up space for more people, places, and ideas.

Future of Learning
  • The terms 'education' and 'learning' are often used interchangeably, but there is a cultural connotation to the former that can be limiting. Education naturally links to schooling, which is only one form of learning.
  • Gregg Behr, founder and co-chair of Remake Learning, believes that this small word shift opens up the possibilities in terms of how and where learning can happen. It also becomes a more inclusive practice, welcoming in a larger, more diverse group of thinkers.
  • Post-COVID, the way we think about what learning looks like will inevitably change, so it's crucial to adjust and begin building the necessary support systems today.
Keep reading Show less