Inspiration, Experience and Making Magazines

Guccione:    Every experience gotten in life feeds your next experience.  Even things you can’t possibly believe would be connected, turn out to be connected.  At the end of the day, all business is really an understanding of the complexity of human nature and human reactions in particular.  So the lessons I learned 20-something years ago launching Spin are very effective and useful today.  And a great percentage of what I’ve learned is of no use today.  One draws instinctually from the experiences that have worked.  Partly, what we’re doing in launching Prestige is industrial.  I use the phrase at a meeting, I said, “You know, we are an assembly line.  We mustn’t forget that.  We may be a great, creative and hopefully complex assembly line but we’re an assembly line.  We have to produce the product that’s coming out of a certain time has come off the line.”  So, of course, industrially, all experiences are helpful.  Editorially, I’m not involved in the editorial, so I would say though if I was that what I’ve learned in all my magazines, even the ones that haven’t been successful as somebody always have, editorial comes down to telling a great story.  Know the kind of stories that are going to appeal to your audience.  It’s the same thing with public speaking, you can get up in front of very, very different audiences.  I’ve done this maybe 300 times and no two audiences are exactly alike.  You got to know who you’re talking to and that tailors which stories you tell them.  And sometimes, you’re bum when you’re not cognizant of who you’re talking to.  So the editorial lesson is always just know your audience and tell them a good story. 

Bob Guccione, Jr. discusses how to apply previous knowledge to find success in any new endeavor.

LinkedIn meets Tinder in this mindful networking app

Swipe right to make the connections that could change your career.

Getty Images
Swipe right. Match. Meet over coffee or set up a call.

No, we aren't talking about Tinder. Introducing Shapr, a free app that helps people with synergistic professional goals and skill sets easily meet and collaborate.

Keep reading Show less

Originally Poe envisioned a parrot, not a raven

Quoth the parrot — "Nevermore."

The Green Parrot by Vincent van Gogh, 1886
Culture & Religion
  • Edgar Allan Poe (1809–1949) is considered one of America's great writers.
  • Poe penned his most famous poem, The Raven, in his 30s.
  • Originally, the poem's feathered subject was a bit flamboyant.
Keep reading Show less

Your body’s full of stuff you no longer need. Here's a list.

Evolution doesn't clean up after itself very well.

Image source: Ernst Haeckel
Surprising Science
  • An evolutionary biologist got people swapping ideas about our lingering vestigia.
  • Basically, this is the stuff that served some evolutionary purpose at some point, but now is kind of, well, extra.
  • Here are the six traits that inaugurated the fun.
Keep reading Show less
  • Facebook and Google began as companies with supposedly noble purposes.
  • Creating a more connected world and indexing the world's information: what could be better than that?
  • But pressure to return value to shareholders came at the expense of their own users.
Keep reading Show less