Inspiration, Experience and Making Magazines

Guccione:    Every experience gotten in life feeds your next experience.  Even things you can’t possibly believe would be connected, turn out to be connected.  At the end of the day, all business is really an understanding of the complexity of human nature and human reactions in particular.  So the lessons I learned 20-something years ago launching Spin are very effective and useful today.  And a great percentage of what I’ve learned is of no use today.  One draws instinctually from the experiences that have worked.  Partly, what we’re doing in launching Prestige is industrial.  I use the phrase at a meeting, I said, “You know, we are an assembly line.  We mustn’t forget that.  We may be a great, creative and hopefully complex assembly line but we’re an assembly line.  We have to produce the product that’s coming out of a certain time has come off the line.”  So, of course, industrially, all experiences are helpful.  Editorially, I’m not involved in the editorial, so I would say though if I was that what I’ve learned in all my magazines, even the ones that haven’t been successful as somebody always have, editorial comes down to telling a great story.  Know the kind of stories that are going to appeal to your audience.  It’s the same thing with public speaking, you can get up in front of very, very different audiences.  I’ve done this maybe 300 times and no two audiences are exactly alike.  You got to know who you’re talking to and that tailors which stories you tell them.  And sometimes, you’re bum when you’re not cognizant of who you’re talking to.  So the editorial lesson is always just know your audience and tell them a good story. 

Bob Guccione, Jr. discusses how to apply previous knowledge to find success in any new endeavor.

Why Lil Dicky made this star-studded Earth Day music video

"Earth" features about 30 of the biggest names in entertainment.

Culture & Religion
  • Lil Dicky is a rapper and comedian who released his debut album in 2015.
  • His new music video, "Earth," features artists such as Justin Bieber, Ariana Grande, Ed Sheehan, Kevin Hart, and Leonardo DiCaprio.
  • All proceeds of the music video will go to environmental causes, Dicky said.
Keep reading Show less

After death, you’re aware that you’ve died, say scientists

Some evidence attributes a certain neurological phenomenon to a near death experience.

Credit: Petr Kratochvil. PublicDomainPictures.net.
Surprising Science

Time of death is considered when a person has gone into cardiac arrest. This is the cessation of the electrical impulse that drive the heartbeat. As a result, the heart locks up. The moment the heart stops is considered time of death. But does death overtake our mind immediately afterward or does it slowly creep in?

Keep reading Show less
Big Think
Sponsored by Lumina Foundation

Upvote/downvote each of the videos below!

As you vote, keep in mind that we are looking for a winner with the most engaging social venture pitch - an idea you would want to invest in.

Keep reading Show less