Howard Bragman on Social Networking
Howard Bragman is Hollywood's premier public relations professional. He founded Bragman Nyman Cafarelli Public Relations and Marketing (BNC) in 1989. The Company is one of the most respected public relations agencies in the United States with billings of more than $15 million annually and a blue-chip client roster of celebrities, consumer products and events. In 2001 BNC was purchased by Interpublic, one of the world's largest holding companies for marketing companies. He founded a strategic media and public relations agency, Fifteen Minutes, in 2005.
Bragman is a nationally respected crisis counselor and has provided litigation support for a significant number of high-profile cases and individuals. These include: Joseph Steffan who was kicked out of the US Naval Academy for his sexual orientation; The Lewinsky Family; and Sharon Smith in Smith v. Knoller, a high-profile civil rights and justice trial involving a tragic dog mauling death. Bragman was also an adjunct professor of Public Relations at the University of Southern California's Annenberg School for Communications for six years and has been honored for his teaching excellence by his students and the University. Bragman has written articles for publications including: Advertising Age, The Advocate, The Los Angeles Times and Playboy. A frequent television guest on issues involving the entertainment industry and popular culture, Bragman has appeared on local and network news programs more than 100 times. He has been a featured speaker for numerous groups including The US Conference of Mayors; The UJC Youth Congress; and many others. He is also the author of Where's My Fifteen Minutes?: Get Your Company, Your Cause, or Yourself the Recognition You Deserve.
Bragman: I think where social networking, we’ve only seen the tip of it. I think it’s going to be so mega-huge and in terms of marketing. When I deal with celebrities now, probably half of what I deal with is their media image, their appearance. The other half is websites and web chats and their Facebook and their Twitters and things like that, because that’s how younger people communicate. I agree with you, I’m not that interested that Tammy is having coffee or running to the drugstore because she has a rash on her arm. It’s not that interesting to me, but it sure seems interesting to a lot of younger people out there. You know, I’ll be at a party and I’ll see a young person in the corner, and I saw with my nephew, my nephew was at a party and he’s in his 20s, and everybody’s talking and socializing, having a drink and having a good time, and he was texting. I’m like, “Excuse me, come into the present tense,” but that was his present tense. And if you have kids and there’s a little boy and a little girl in a sandbox and the girl is playing with her doll and the boy friend is playing with his dump truck, but they’re ignoring each other, we call that ‘parallel play.’ We’re seeing a lot of parallel play in our society right now. We’re seeing that people can be at one place and twittering their friends that “Oh, I’m at this party. There’s this hot chick. The food is not very good. Where do you want to meet afterwards?” As opposed to being in the moment, and I’m afraid being in the moment can be lost.
Though hugely popular with the younger generation, social networking keeps us from being in the moment, Howard Bragman says.
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