Howard Bragman on PR Legends
Howard Bragman is Hollywood's premier public relations professional. He founded Bragman Nyman Cafarelli Public Relations and Marketing (BNC) in 1989. The Company is one of the most respected public relations agencies in the United States with billings of more than $15 million annually and a blue-chip client roster of celebrities, consumer products and events. In 2001 BNC was purchased by Interpublic, one of the world's largest holding companies for marketing companies. He founded a strategic media and public relations agency, Fifteen Minutes, in 2005.
Bragman is a nationally respected crisis counselor and has provided litigation support for a significant number of high-profile cases and individuals. These include: Joseph Steffan who was kicked out of the US Naval Academy for his sexual orientation; The Lewinsky Family; and Sharon Smith in Smith v. Knoller, a high-profile civil rights and justice trial involving a tragic dog mauling death. Bragman was also an adjunct professor of Public Relations at the University of Southern California's Annenberg School for Communications for six years and has been honored for his teaching excellence by his students and the University. Bragman has written articles for publications including: Advertising Age, The Advocate, The Los Angeles Times and Playboy. A frequent television guest on issues involving the entertainment industry and popular culture, Bragman has appeared on local and network news programs more than 100 times. He has been a featured speaker for numerous groups including The US Conference of Mayors; The UJC Youth Congress; and many others. He is also the author of Where's My Fifteen Minutes?: Get Your Company, Your Cause, or Yourself the Recognition You Deserve.
Bragman: Howard Rubenstein is much more than a counterpart. I think he is a legend in my business, and I would only aspire to have the success that he has in this business. I mean, he’s become the go-to guy for politicians, leaders of industry, public figures, and I just think he’s an amazing guy. With true respect, I also think Harold Burson, who founded Burson-Marsteller, as somebody [I’ve] been practicing well for a very long time. I think Ken Sunshine is an excellent guy in this town. You know, there is a handful, but Howard is really the dean of them.
Howard Bragman mentions a few of his inspirations.
Harvard psychologists discover why we dislike the people who deliver bad news.
- A new study looked at why people tend to "shoot the messenger".
- It's a fact that people don't like those who deliver them bad news.
- The effect stems from our inherent need to make sense of bad or unpredictable situations.
He reminds us that meaning is wherever we choose to look.
- Alan Watts suggests there is no ultimate meaning of life, but that "the quality of our state of mind" defines meaning for us.
- This is in contradiction to the notion that an inner essence is waiting to be discovered.
- Paying attention to everyday, mundane objects can become highly significant, filling life with meaning.
If life exists on Mars, there's a good chance it's related to us, say researchers.
When MIT research scientist Christopher Carr visited a green sand beach in Hawaii at the age of 9, he probably didn't think that he'd use the little olivine crystals beneath his feet to one day search for extraterrestrial life.
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