Howard Bragman sees a fallow period with the election of Obama—but one that won’t last.

Question: Does Obama signal an end to our interest in celebrities? Bragman: I think that for every reaction, there is an equal and opposite reaction, and I think, at the same time, that we have blogs that run celebrity nuggets. Like a TMZ, I call it potato chips, okay? You know, we consume it during the day and we sort of click on to TMZ. We have something like the Big Think that goes a little more in-depth and is a little wiser, and I think there’s always going to be that dichotomy. There’s going to be some people who just want time for potato chips and there are some people who want to consume a meal. And I think the Obama phenomena is great. It’s obviously more than a phenomena. But at the same time, I think something like 23% of people still think he’s a Muslim, so not everybody is an intellectual heavyweight, and, I promise you, the first time a celebrity gets a DUI or doesn’t wear panties or shaves their head again, it’s going to be all over the news. Don’t think it’s going away. We’re just in a quiet period, okay?