How Virtual Currencies Will Transform Marketing

Advertisers are beginning to understand the “incredible power” of giving consumers virtual currency in gaming worlds in exchange for their purchases.

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April 13, 2011

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Advertisers are beginning to understand the “incredible power” of giving consumers virtual currency in gaming worlds in exchange for their purchases.

Jesse Schell

Video Game Designer

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Monthly Issue May 2026

The Power of Play

In this monthly issue, we take a closer look at how games, imagination, and creative experimentation shape identity and culture.

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How Virtual Currencies Will Transform Marketing

Advertisers are beginning to understand the “incredible power” of giving consumers virtual currency in gaming worlds in exchange for their purchases.

The Power of Play

How Virtual Currencies Will Transform Marketing

Philosophy

Science & Tech

Mind & Behavior

Business

History & Society

How Virtual Currencies Will Transform Marketing

Advertisers are beginning to understand the “incredible power” of giving consumers virtual currency in gaming worlds in exchange for their purchases.

Feed your curiosity

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