from the world's big
How to Run a Compassionate Company
Lynda Resnick began her business career at the age of 19, when she founded a full-service advertising agency. Other successful ventures throughout her career include corporate management, marketing, product development, and most recently, writing. She and her husband Stewart, both co-chairman of Roll International Corporation, are passionate about all things healthy and Resnick is behind the marketing success of brands such as POM Wonderful, Fiji Water and Teleflora.
In her role as President of Teleflora, Resnick introduced “Flowers in a Gift,” which earned her a gold Effie award. For six years, Resnick has been listed as one of Working Woman’s Top 50 U.S. Women Business Owners.
She serves on the Executive Board of The Aspen Institute and chairs the Development Committee; the Executive Board for the UCLA Medical Sciences; CaP CURE and the Milken Family Foundation. She is a Trustee and Executive Vice President of Los Angeles County Museum of Art, as well as the Chair of the Collections Committee, and is a Trustee of the Philadelphia Museum of Art. Along with her husband, she is a proud parent and grandparent and calls Beverly Hills and Aspen home.
Question:\r\nWas it difficult starting out in business as a woman?\r\n\r\n
Lynda\r\nResnick: I\r\nstarted very small with retail stores. \r\nI couldn’t get a job at an advertising agency, which was what I wanted\r\nto do. And I did a very successful\r\ncampaign for a store that was like a potpourri store that handled all sorts of\r\nfabulous home décor and gifts and things like that. And it kind of made me overnight. And I got a lot of referrals from that. And then, I started my business. It was called Lynda Limited. That was a limited name, don’t you\r\nthink? I have a much bigger vision\r\ntoday. And it wasn’t so hard. They were very grateful I was cheap or\r\ninexpensive. And I produced. And it really never got in my way until\r\nlater.\r\n\r\n
When\r\nI was in my early 20s, I went on a pitch to the International House of\r\nPancakes. I went in and showed my\r\nportfolio, try to get the business, and the man said to me, “You have to leave\r\nnow.”\r\n\r\n
And\r\nI said, “Why?”\r\n\r\n
And\r\nhe said, “I can’t stand to see a woman you’re age doing this. It’s ridiculous. It makes me extremely\r\nuncomfortable.”\r\n\r\n
Of\r\ncourse, I went in the car and cried ‘cause there was nothing I could do about\r\nit. I am who I am. But that was\r\nreally the only time that that happened. \r\nNow, throughout my life, things have happened certainly. Even employees of mine, who find it\r\nuncomfortable to answer to a woman, throughout life but that’s, can’t stand the\r\nheat, you get out of the kitchen. \r\nIt’s nothing that… Believe me, the positive sides of being a woman in\r\nbusiness are far more important to my success, I think, than the negative\r\nsides.\r\n\r\n
Question:\r\nAre women more creative than men?\r\n\r\n
Lynda\r\nResnick: Women\r\nare good marketers because, as I say in my book, being a good marketer is like\r\nbeing a good friend. A good friend\r\nlistens, anticipates your needs, gives you more than you thought you were\r\ngetting. And women listen. We were bred to listen ‘cause we raise\r\nour children and fathers do too but there’s a sensitivity that women have. So, I think, that women make very good\r\nmarketers. I know a lot of men\r\nthat are good at marketing as well but, I think, we have a special knack for\r\nit. And I think I’m a good\r\nfriend. If you interviewed my\r\nfriends, I think they would say I’m a good friend. And I think that’s mainly a good marketer too.\r\n\r\n
Question:\r\nHow do you keep your workforce happy in a down economy?\r\n\r\n
Lynda\r\nResnick: We’re\r\nso lucky. We’re doing very\r\nwell. Because, I think, we… First\r\nof all, we sell food and people have to eat. And also, the pistachio business is in 60 countries. So that helps because there are a few\r\nplaces on the planet that are still doing okay. Like, India’s a huge market for us but we’ve only have a 2%.\r\nWe have a big upside in China as well. \r\nWhen things are going well, people are happier. When people feel as though they’re\r\nbeing heard they’re happier, when they’re part of the solution, they’re happier. When they know the layoffs have already\r\ntaken place and their job is secure, that helps tremendously.\r\n\r\n
And\r\nwe have some fabulous geniuses that work for us. It’s just great. Young, energetic people that are\r\npassionate about the brands, passionate about what we do… giving back, I think\r\nthat’s a big way that people are drawn to our company. Because that’s a big part of who we are\r\nas a company. We give every employee\r\na thousand dollars a year to give away to charity, as long as it’s a 501\r\nc(3). We won’t pay for Uncle\r\nHarry’s hip replacement but we do… And we asked them if they can, to give it to\r\ntheir local community, to their local church or school. They know what’s going\r\nwrong in their community much more than we would where we sit. And so, that’s exciting, you know. And then, we match funds up to a\r\ncertain point and so forth. So I\r\nthink people feel like they’re doing well by doing good.\r\n\r\n
Recorded\r\non: March 17, 2009\r\n\r\n\r\n
Roll International Co-Chair Lynda Resnick on the challenges and opportunities for women in business.
Educators and administrators must build new supports for faculty and student success in a world where the classroom might become virtual in the blink of an eye.
- If you or someone you know is attending school remotely, you are more than likely learning through emergency remote instruction, which is not the same as online learning, write Rich DeMillo and Steve Harmon.
- Education institutions must properly define and understand the difference between a course that is designed from inception to be taught in an online format and a course that has been rapidly converted to be offered to remote students.
- In a future involving more online instruction than any of us ever imagined, it will be crucial to meticulously design factors like learner navigation, interactive recordings, feedback loops, exams and office hours in order to maximize learning potential within the virtual environment.
Placing science and religion at opposite ends of the belief spectrum is to ignore their unique purposes.
- Science and religion (fact versus faith) are often seen as two incongruous groups. When you consider the purpose of each and the questions that they seek to answer, the comparison becomes less black and white.
- This video features religious scholars, a primatologist, a neuroendocrinologist, a comedian, and other brilliant minds considering, among other things, the evolutionary function that religion serves, the power of symbols, and the human need to learn, explore, and know the world around us so that it becomes a less scary place.
- "I think most people are actually kind of comfortable with the idea that science is a reliable way to learn about nature, but it's not the whole story and there's a place also for religion, for faith, for theology, for philosophy," says Francis Collins, American geneticist and director of the National Institutes of Health (NIH). "But that harmony perspective doesn't get as much attention. Nobody is as interested in harmony as they are in conflict."
Studying voice recordings of infected but asymptomatic people reveals potential indicators of Covid-19.
A leading British space scientist thinks there is life under the ice sheets of Europa.
- A British scientist named Professor Monica Grady recently came out in support of extraterrestrial life on Europa.
- Europa, the sixth largest moon in the solar system, may have favorable conditions for life under its miles of ice.
- The moon is one of Jupiter's 79.
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A study finds people are more influenced by what the other party says than their own. What gives?
- A new study has found evidence suggesting that conservative climate skepticism is driven by reactions to liberal support for science.
- This was determined both by comparing polling data to records of cues given by leaders, and through a survey.
- The findings could lead to new methods of influencing public opinion.