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Who's in the Video
Walt Mossberg is the author and creator of the weekly Personal Technology column in The Wall Street Journal, which has appeared every Thursday since 1991.  With Kara Swisher, he currently[…]

Mossberg doesn’t invent new technology; he just writes about it.

Question: How do you contribute?

Walt Mossberg: Well my contribution is just to look at new technology products that come along, pick out what I think are the most interesting ones, and try to tell a fairly large group of readers whether I think they’re worth buying. I don’t want to over-inflate it. That’s what I do.

The other thing I do is I explain some of these technologies. Some of my columns are not product reviews, but they are explainers about technology.

A few times a year, I do columns where I take on broader issues. Like what I consider to be the excessive control of the wireless phone companies. And I’ll take them on, and that gets me to kind of be controversial for a few weeks.

But that’s my role. I wouldn’t inflate it. I’m a journalist. I’m a reviewer.

Thankfully, and I’m grateful for it, I have a large following. And so I just help people sort through the thicket of these technology options that they have. But I don’t invent technology. I don’t create technology. And I don’t monetize technology. I write about it.

Recorded: Sep 13, 2007.

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