Gay Talese On The Oprah Effect
Gay Talese: The little I do know about it, which is what most writers know about it is it’s good. Why is it good? Because she gets people to read and it’s very hard to get people to read, more now than ever, more now than ever. I mean to sit there and read means that you can almost do nothing else and we’re in a multitask society. They’re on the phone and they’re driving a car and they’re feeding the baby and, you know, everybody’s doing three things at once. When you’re reading, I don’t think you can even be listening to a concert. I don’t think you should be driving a car if you’re reading. If you’re reading and you’re in a train and someone’s got the stupid cell phone then even that’s an intrusion. So I think that Oprah is a great positive force because what she’s doing through her power as probably the greatest persuasive personality on television as a hostess of a television show, she’s bringing people into connection with the act and discipline of reading a book. And when you read a book, you are devoted to or have to be devoted to or dedicated to the act of reading at the risk of doing something else that while it might be easier to do like watching television, watching Oprah, she has also created a market- helped to create a market for the selling and reading of books. Publishers do not have the money or interest in advertising books as much as when I was young and starting out. It’s too expensive. And as I said before, the challenges that people have or the distractions that people have and the sense of instant gratification that people have always had to a great degree are sometimes at the expense of reading books. And Oprah, unlike anyone else, has done that and so I feel nothing but gratitude and I’m sure a lot of other writers feel that way to her.
Oprah keeps books alive in a "multi-task society."
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