Frank Rose Engages With Virtual Reality
Question: What’s your take on Second Life?
Frank Rose: There are a couple of problems with Second Life. One is that the graphics are incredibly crude—and it just doesn’t work very well—but the other problem with Second Life is that, essentially, there are no rules, there are no goals, you know, it’s not a game. Games are a structured experience, you know, where we’re given rules to follow and goals to achieve and that’s what makes them so compelling—whether it’s World of Warcraft or chess. And Second Life doesn’t have those. And virtual reality, I’m not really sure where that’s going to go but it certainly at the moment doesn’t have the kind of appeal—it hasn’t seized the imagination the way it did a few years ago.
What is happening though is that by turning entertainment properties—by turning stories into kind of participatory experience—they began to become like games themselves. The thing about a game—video games especially—is that you’re the protagonist. You become the character that everything is happening to. It really thrusts you into the middle of this world and, you totally engage with it. So, I think, that’s one of the places where things like these are going. There’ve been several different experiments, ways of trying to figure out how to take advantage of this. One is alternate reality games, which tend to be very long drawn-out experiences that engage people in any number of levels—from casual involvement, people who just go to a website and look at what’s happening, to the very, very active who sort of apply their minds to resolving the whole series of riddles and puzzles and so forth.
But these games tend to take place over many months and they’re not really workable; you know, once it’s over, it’s over. What other people are starting to experiment with now is experiences that last more like ten minutes, fifteen minutes and that happen to you when you set something in motion. For example, you go to a website for a movie and you enter your phone number and a few minutes later your phone rings and, perhaps, you’re thrust into the middle…of a situation that has to like has to do with the throwaway that you’re dealing with. So, I don’t think these things have been perfected either, but it’s a very intriguing way of looking at entertainment.
Question: Who is effectively adapting traditional narratives for the user experience?
Frank Rose: Well, one very interesting manifestation certainly is what Anthony Zuiker is doing. This is the guy who created the CSI Series. He’s single-handedly made forensics a major subject of study in American Universities, and he’s essentially moving on from that and creating a whole different series of entertainment properties that really engage people on a number of different levels. The first one—which is going to be introduced at that Comic-Con in San Diego this July, and which will be available for sale starting, I believe, September 8—is a series of novels, thrillers, that incorporate not only text, but videos that you can watch on the web or which you can, on your iPhone, or your itouch, do the whole thing. You can read it and then watch the video and go back to reading again. This points out to a whole new way of experiencing novels say, you know, it’s constructed so that you don’t have to watch the video if you don’t want to, or if it’s not available to you wherever you happen to be at the moment—but, if you do, it gives you a little something extra. It gives you a kind of a deeper understanding of what’s happening and, frankly given that this is a thriller about a serial killer, a pretty scary understanding of what’s happening or what could be happening. And, there’s also going to be a website involved, of course, which will enable people to talk to each other about it, sort of communicate online—participate in the whole thing in one level or another and it’s…, again it’s a bit of an experiment, but it’s a very bold and interesting experiment and I think this is clearly someone showing himself to be a master story teller and we’ll see where he takes us.
Question: How can news media enrich the user interface?
Frank Rose: Newspapers are rapidly evolving, if they’re going to be successful at least, into websites that incorporate all kinds of different media and that incorporate the reader as well in the whole experience. Obviously, if you’re going to some website to learn about some news development, what you really want is, not just to be able to read the text about it—although you certainly want that—but you also want to be able to watch video about whatever it is that’s happening. You want to have maps, sort of flash interactive experiences that take you into the story and give you a deeper understanding of it. And, you want, and expect, to be able to express your opinion about it—there on the site—to communicate with other people about it. Really, the news is, I think, fast becoming a group experience. It’s no longer something that you sit there in isolation at your kitchen table reading the newspaper in the morning.
Question: Is the passive user experience over?
Frank Rose: We already live in a tension economy essentially…where the real scarcity is attention. You know, it’s getting the attention of people’s minds, and I think that’s only going to become more so. What’s happening with this kind of depth of experience, that internet storytelling offers, is that some people will be sucked deeper and deeper, so to speak, into particular stories, and obviously ignore other ones entirely. And I think that goes for any kind of story, whether it’s a science fiction, say entertainment; whether it’s a marketing method where a company like Nike, for example, or Coke get to sort of suck you into some game-like experience; whether it’s the news. And I think one clear ramification of this is that we’re just becoming more and more connected. I mean the internet obviously is connecting us any way but this gives us things to connect onto and an opportunity to go from reading about something or watching something, to acting on it with other people as well.
Recorded on: May 21, 2009
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Beards and perceptions of masculinity<img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMjU5OTg0MC9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTY0NzkxMjM3N30.cH-GqNwP5GVqvstgJWAhBPn1B_lYpVEAI0I7iax7EQw/img.jpg?width=1245&coordinates=0%2C1900%2C0%2C849&height=700" id="caae6" class="rm-shortcode" data-rm-shortcode-id="cb0a355a4e8e1899789bc45f3f7aef56" data-rm-shortcode-name="rebelmouse-image" />
Photo Credit: Wikimedia<p>The study used 919 American (mostly white) women ages 18-70 who rated 30 pictures of men they were shown with various stages of facial hair growth. The photographs depicted men with faces that had been digitally altered to look more feminine or more masculine, with a beard and without a beard. The women rated the men according to perceived attractiveness for long-term and short-term relationships. The study found that the more facial hair the men had, the higher the men were rated on their attractiveness, particularly for their suitability for a long-term relationship.</p><p>Part of this might be attributed to facial masculinity — i.e. protruding brow ridge, wide cheekbones, thick jawline, and deeply set narrow eyes — which conveys information to a woman about a man's underlying health and formidability. Women tend to associate more masculine faces with physical strength and social assertiveness. It can also indicate a man with a superior immune response. The researchers suggested that their findings favoring bearded men could be due to the fact that facial hair enhances the masculine facial features on a man's face, like creating the illusion of a thicker jaw line. This could communicate direct benefits to women like resources and protection that would enhance survival among mothers and their infants. In other words, while a beard doesn't mean superior genetics in and of itself, it might be a primitive, ornamental way of saying, "Hey girl, I'm a testosterone-fueled lean, mean, pathogen fighting machine." <br></p><p>It could also be that a beard becomes its own destiny. The researchers in this study cite prior research that found that by growing a beard, men felt more masculine and had higher levels of serum testosterone, which was linked to a higher level of social dominance. They also tended to subscribe to more old-school beliefs about gender roles in their relationships with women as compared to men with clean-shaven faces.<span></span><br></p>
What does disgust have to do with beard preference?<p>Obviously, not all women dig beards. The researchers were particularly interested in what traits make a women prefer bearded men over clean-shaven faces. They looked into several factors including a woman's disgust levels on various concepts, her desire to become pregnant, and her exposure to facial hair in her personal life. </p><p>According to the study, women who were not into facial hair were turned-off by potential parasites or other critters they imagined could be in the hair or skin. Women ranking high on this "ectoparasite disgust" scale might have viewed beards as a sign of poor grooming habits. However, women who ranked higher in levels of "pathogen" did find the bearded men to be desirable, possibly because they perceived beards as a signal of good health and immune function. An intriguing discovery in the study was links to morality. Women who displayed higher levels of "moral disgust," or feelings of repugnance toward taboo behaviors, were more likely to prefer hairy faces. The authors opined that this could reflect a link between beardedness, politically conservative outlooks, and traditional views regarding performances of masculinity in heterosexual relationships.</p>
Additional findings<img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMjU5OTg1My9vcmlnaW4uZ2lmIiwiZXhwaXJlc19hdCI6MTYyNDI1NjUyOX0.P9B8WbmJR0q4nfzYZKbuNSA-2SAigVWJgrQE-_Gxlds/img.gif?width=980" id="49143" class="rm-shortcode" data-rm-shortcode-id="2ed3b1d6f20fc170bf2974646e565e8d" data-rm-shortcode-name="rebelmouse-image" />Giphy<p>The correlations that existed between married and single women's rating on the attractiveness of beards were not particularly clear, although the researchers noted that single and married women who wanted children tended to find beards more attractive than the women who didn't want children. They also found that women with bearded husbands found beards to be more attractive, which might indicate that social exposure to beards influences how desirable they are perceived of as being. Or it could be that men with wives who like beards grow beards.</p><p>It's important to note that culture plays a huge role in how attractive women perceive certain male characteristics as being. This study looked at a small, culturally specific group of American women, so no big, universal claims should be made about masculinity, facial hair, and male desirability to women. However, research like this is important in highlighting how human grooming decisions are driven by much more than fashion trends. Sociobiological, economic, and ecological factors all play a part in the way we choose to present ourselves.</p>
Yet 80 percent of respondents want to reduce their risk of dementia.
- A new MDVIP/Ipsos survey found that only 35 percent of Americans know the symptoms of Alzheimer's disease.
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Credit: logika600 / Shutterstock<p>Remaining healthy requires regular screenings. Here again we see a disassociation between risk reduction and proactivity. Seventy-seven percent of respondents don't talk to their doctors about lifestyle habits that support brain health; 51 percent have never been screened for depression; 44 percent have never had a neurological exam; and 32 percent have never been screened for hearing problems. </p><p>Common early warning signs of dementia, <a href="https://news.yahoo.com/americans-worry-alzheimers-disease-survey-140644803.html" target="_blank" rel="noopener noreferrer">according to</a> Dr. Jason Karlawish, co-director of the Penn Memory Center, include repetitive questions and stories, difficulties with complex daily tasks, and trouble with orientation. </p><p>In terms of intervention, <a href="https://bigthink.com/21st-century-spirituality/does-lack-of-exercise-lead-to-dementia" target="_self">exercise</a>, <a href="https://bigthink.com/surprising-science/obesity-dementia" target="_self">diet</a>, building a <a href="https://bigthink.com/mind-brain/brain-reserve" target="_self">brain reserve</a>, and challenging your brain (such as learning a new language or musical instrument) are all proven methods for staving off the ravages of Alzheimer's. Oxytocin has also <a href="https://bigthink.com/mind-brain/alzheimers-oxytocin" target="_self">showed promise</a> in brain-addled mice, while researchers found positive results for a <a href="https://bigthink.com/mind-brain/intermittent-fasting" target="_self">group of intermittent fasters</a> in promoting neurogenesis. </p><p>Epidemiologist Bryan James says that dementia is <a href="https://www.npr.org/sections/health-shots/2013/04/15/176920391/how-exercise-and-other-activities-beat-back-dementia" target="_blank">not an inevitable result</a> of aging. </p><p style="margin-left: 20px;">"It's simply not pre-destined for all human beings. Lots of people live into their 90s and even 100s with no symptoms of dementia." </p><p>Professor of neurology at Boston University School of Medicine, Andrew Budson, <a href="https://news.yahoo.com/americans-worry-alzheimers-disease-survey-140644803.html" target="_blank" rel="noopener noreferrer">recommends</a> aerobic exercise and the Mediterranean diet. As has long been known, whole grains, fruits and vegetables, fish and shellfish, and healthy fasts like nuts and olive oil seem to have brain-boosting properties. </p><p>To learn more, take the <a href="https://www.mdvip.com/brain-health-iq-quiz" target="_blank">Brain Health IQ quiz</a>.</p><p><span></span>--</p><p><em>Stay in touch with Derek on <a href="http://www.twitter.com/derekberes" target="_blank">Twitter</a>, <a href="https://www.facebook.com/DerekBeresdotcom" target="_blank">Facebook</a> and <a href="https://derekberes.substack.com/" target="_blank" rel="noopener noreferrer">Substack</a>. His next book is</em> "<em>Hero's Dose: The Case For Psychedelics in Ritual and Therapy."</em></p>