David Kenny on Globalization in Advertising

Kenny:    Well, I don’t think advertisers have shifted their thinking enough, because too many people, when they think global, they think about how do I take my brand and my promise elsewhere?  And usually that’s take it from north to south or west to east, and what I think real marketers need to do is look at great ideas everywhere in the world.  Some ideas will originate in China or India or Dubai, some will originate in Chicago and Boston, London and Paris, and you have to learn to take those ideas to everybody who can find those ideas useful and really engage with people on a worldwide basis but also a local basis, and I think this dissemination of ideas and this dissemination of solutions is something that’s just starting now. 

David Kenny explains ways that advertising adapting to the global marketplace.

Scientists claim the Bible is written in code that predicts future events

The controversy around the Torah codes gets a new life.

Michael Drosnin
Surprising Science
  • Mathematicians claim to see a predictive pattern in the ancient Torah texts.
  • The code is revealed by a method found with special computer software.
  • Some events described by reading the code took place after the code was written.
Keep reading Show less

How to vaccinate the world’s most vulnerable? Build global partnerships.

Pfizer's partnerships strengthen their ability to deliver vaccines in developing countries.

Susan Silbermann, Global President of Pfizer Vaccines, looks on as a health care worker administers a vaccine in Rwanda. Photo: Courtesy of Pfizer.
Sponsored
  • Community healthcare workers face many challenges in their work, including often traveling far distances to see their clients
  • Pfizer is helping to drive the UN's sustainable development goals through partnerships.
  • Pfizer partnered with AMP and the World Health Organization to develop a training program for healthcare workers.
Keep reading Show less

Orangutans exhibit awareness of the past

Orangutans join humans and bees in a very exclusive club

(Eugene Sim/Shutterstock)
Surprising Science
  • Orangutan mothers wait to sound a danger alarm to avoid tipping off predators to their location
  • It took a couple of researchers crawling around the Sumatran jungle to discover the phenomenon
  • This ability may come from a common ancestor
Keep reading Show less