David Kenny on Efficiency in Advertising
Kenny: I think that the most important way to make advertising efficient is to listen better to people. People tell you what they’re interested in. They tell you what they need, they tell you what they care about, they tell you what communities they’re in and they tell you how they entertain themselves, and I think if you listen to all of that and put your message in their environment, whether it be in their social network, on their Facebook page, respond to them directly in search, all of those things are efficient because you’re connecting to the people that you matter to, and you’re not wasting the time and money of people who are really not interested in your product, or it isn’t relevant for. So, you take a lot of waste out if you listen first and then talk.
David Kenny offers his ideas for how to run hyper-efficient agencies.
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A new study explores how certain personality traits affect individuals' attitudes on obesity in others.
- The study compared personality traits and obesity views among more than 3,000 mothers.
- The results showed that the personality traits neuroticism and extraversion are linked to more negative views and behaviors related to obesity.
- People who scored high in conscientiousness are more likely to experience "fat phobia.
The rise of anti-scientific thinking and conspiracy is a concerning trend.
- Fifty years later after one of the greatest achievements of mankind, there's a growing number of moon landing deniers. They are part of a larger trend of anti-scientific thinking.
- Climate change, anti-vaccination and other assorted conspiratorial mindsets are a detriment and show a tangible impediment to fostering real progress or societal change.
- All of these separate anti-scientific beliefs share a troubling root of intellectual dishonesty and ignorance.
The history of the Geneva Conventions tells us how the international community draws the line on brutality.
- Henry Dunant's work led to the Red Cross and conventions on treating prisoners humanely.
- Four Geneva Conventions defined the rules for prisoners of war, torture, naval and medical personnel and more.
- Amendments to the agreements reflect the modern world but have not been ratified by all countries.
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