David Kenny on Efficiency in Advertising

Kenny:    I think that the most important way to make advertising efficient is to listen better to people.  People tell you what they’re interested in.  They tell you what they need, they tell you what they care about, they tell you what communities they’re in and they tell you how they entertain themselves, and I think if you listen to all of that and put your message in their environment, whether it be in their social network, on their Facebook page, respond to them directly in search, all of those things are efficient because you’re connecting to the people that you matter to, and you’re not wasting the time and money of people who are really not interested in your product, or it isn’t relevant for.  So, you take a lot of waste out if you listen first and then talk.

David Kenny offers his ideas for how to run hyper-efficient agencies.

Do you have a self-actualized personality? Maslow revisited

Rediscovering the principles of self-actualisation might be just the tonic that the modern world is crying out for.

Personal Growth

Abraham Maslow was the 20th-century American psychologist best-known for explaining motivation through his hierarchy of needs, which he represented in a pyramid. At the base, our physiological needs include food, water, warmth and rest.

Keep reading Show less

Scientists reactivate cells from 28,000-year-old woolly mammoth

"I was so moved when I saw the cells stir," said 90-year-old study co-author Akira Iritani. "I'd been hoping for this for 20 years."

Yamagata et al.
Surprising Science
  • The team managed to stimulate nucleus-like structures to perform some biological processes, but not cell division.
  • Unless better technology and DNA samples emerge in the future, it's unlikely that scientists will be able to clone a woolly mammoth.
  • Still, studying the DNA of woolly mammoths provides valuable insights into the genetic adaptations that allowed them to survive in unique environments.
Keep reading Show less

Why believing in soulmates makes people more likely to "ghost" romantic partners

Does believing in true love make people act like jerks?

Thought Catalog via Unsplash
Sex & Relationships
  • Ghosting, or the practice of cutting off all contact suddenly with a romantic partner, is a controversial method of dumping someone.
  • People generally agree that it's bad form, but new research shows that people have surprisingly different opinions on the practice.
  • Overall, people who are more destiny-oriented (more likely to believe that they have a soulmate) tend to approve of ghosting more, while people who are more growth-oriented (more likely to believe relationships are made rather than born) are less tolerant of ghosting.
Keep reading Show less