David Kenny and Opportunities in Global Advertising
Kenny is Chairman and CEO of Digitas and is a member of the Publicis Groupe Executive Committee, the P12. He leads the Group's overall digital and interactive strategy. Beginning with his appointment as CEO in 1997, Kenny has led Digitas through a decade of evolution and growth to an industry-leading position in digital and direct marketing services. Prior to Digitas, Kenny was a senior partner in the global strategy consulting firm Bain & Company from 1991 to 1997. He was named to its Policy Committee in 1995 at the age of 33. Prior to his consulting career, Kenny held marketing and strategy positions with General Motors Corporation. Kenny holds a B.S. from the General Motors Institute (Kettering University) and an M.B.A. from Harvard Business School. He is a board member for Teach For America and a director of The Corporate Executive Board.
Kenny: I certainly believe that we’re going to see continued growth in Brazil, Russia, India, China, the Middle East, so I think there are geographies that are growing because the economies are growing, more than the West. I also believe that we’re seeing real growth in advertising when it’s associated with products that create really unique value for people. So, new products, new innovations, whether that be in electronics or software services, generates a disproportionate share of advertising. Simply advertising old, stale products or non innovative products, there’s a role for that and there are products that just need to be communicated to new generations. But ultimately I think you’re going to see a real shift of advertising, innovative advertising tied to innovative products because that’s really what’s going to change people’s lives, make them more interesting and more useful.
David Kenny recommends ways to capitalize on pockets of industry growth.
Is everyone's favorite Thanksgiving centerpiece really to blame for the post-dinner doldrums?
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- Rumor has it our after-dinner sleepiness results from the tryptophan found in turkey.
- However, it is the meal's overall nutritional imbalance, not just the tryptophan, that make us want to leave the dishes for tomorrow. Or maybe the next day.
Pfizer's partnerships strengthen their ability to deliver vaccines in developing countries.
- Community healthcare workers face many challenges in their work, including often traveling far distances to see their clients
- Pfizer is helping to drive the UN's sustainable development goals through partnerships.
- Pfizer partnered with AMP and the World Health Organization to develop a training program for healthcare workers.
The famed author headed to the pond thanks to Indian philosophy.
- The famed author was heavily influenced by Indian literature, informing his decision to self-exile on Walden Pond.
- He was introduced to these texts by his good friend's father, William Emerson.
- Yoga philosophy was in America a century before any physical practices were introduced.
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