David Kenny and Opportunities in Global Advertising

Kenny:    I certainly believe that we’re going to see continued growth in Brazil, Russia, India, China, the Middle East, so I think there are geographies that are growing because the economies are growing, more than the West.  I also believe that we’re seeing real growth in advertising when it’s associated with products that create really unique value for people.  So, new products, new innovations, whether that be in electronics or software services, generates a disproportionate share of advertising.  Simply advertising old, stale products or non innovative products, there’s a role for that and there are products that just need to be communicated to new generations.  But ultimately I think you’re going to see a real shift of advertising, innovative advertising tied to innovative products because that’s really what’s going to change people’s lives, make them more interesting and more useful. 

David Kenny recommends ways to capitalize on pockets of industry growth.

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Malcolm Gladwell teaches "Get over yourself and get to work" for Big Think Edge.

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  • At Big Think Edge, Malcolm Gladwell teaches how to check your inner critic and get clear on what failure is.
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A new study, led by psychologist Jean Twenge, points to the screen as the problem.

A teenager eyes her smartphone as people enjoy a warm day on the day of silence, one day prior to the presidential elections, when candidates and political parties are not allowed to voice their political meaning on April 14, 2018 in Kotor, Montenegro. Citizens from Montenegro, the youngest NATO member, will vote for a new president on Sunday 15 2018. (Photo by Pierre Crom/Getty Images)
Surprising Science
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Photo by Alina Grubnyak on Unsplash
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