Hits and misses: How neuroscience can boost your creativity
Some say that great ideas come out of thin air. Neuroscientist David Eagleman posits that perhaps all great ideas are simply built upon old ideas, because thats what fuels the creative brain.
David Eagleman is a neuroscientist and a New York Times bestselling author. He directs the Laboratory for Perception and Action at the Baylor College of Medicine, where he also directs the Initiative on Neuroscience and Law. He is best known for his work on time perception, brain plasticity, synesthesia, and neurolaw.
He is the writer and presenter of the PBS epic series, The Brain with David Eagleman, and the author of the companion book, The Brain: The Story of You.
Beyond his 100+ academic publications, he has published many popular books. His bestselling book Incognito: The Secret Lives of the Brain, explores the neuroscience "under the hood" of the conscious mind: all the aspects of neural function to which we have no awareness or access. His work of fiction, SUM, is an international bestseller published in 28 languages and turned into two operas. Why the Net Matters examines what the advent of the internet means on the timescale of civilizations. The award-winning Wednesday is Indigo Blue explores the neurological condition of synesthesia, in which the senses are blended.
Eagleman is a TED speaker, a Guggenheim Fellow, a winner of the McGovern Award for Excellence in Biomedical Communication, a Next Generation Texas Fellow, Vice-Chair on the World Economic Forum's Global Agenda Council on Neuroscience & Behaviour, a research fellow in the Institute for Ethics and Emerging Technologies, Chief Scientific Advisor for the Mind Science Foundation, and a board member of The Long Now Foundation. He has served as an academic editor for several scientific journals. He was named Science Educator of the Year by the Society for Neuroscience, and was featured as one of the Brightest Idea Guys by Italy's Style magazine. He is founder of the company BrainCheck and the cofounder of the company NeoSensory. He was the scientific advisor for the television drama Perception, and has been profiled on the Colbert Report, NOVA Science Now, the New Yorker, CNN's Next List, and many other venues. He appears regularly on radio and television to discuss literature and science.
David Eagleman: The interesting part about how the brain works is that it loves novelty. And so if you present something over and over—the same thing—to the brain it quickly starts showing a smaller response. This is called repetition suppression.
In other words the brain really cares the first time, then cares a little less the second time. By the third and fourth and fifth time the brain cares a lot less.
So what this means is that we’re always leaning into the future. We care about novelty.
But the interesting part is we don’t want too much novelty, because that’s disorienting. So you might want to go to Burning Man for five days, but you don’t want to live there all year.
And so we’re always caught in this ground between familiarity and novelty. And this is where creativity lives, because brains are looking for this balance and you can see this in lots of ways.
Just as an example take skeuomorphs. So skeuomorphs are these digital objects that have a relationship to a physical object. So when you’re saving something on your computer you press the little floppy disk, which we haven’t used for a couple of decades now. Or you make a phone call by pressing a handset, which is the old type of handset that kids nowadays don’t even know what that is! Or you send an email by pressing an enveloped letter, or you throw away your zeros and ones in a trash can, and so on.
So these are all illustrations of the way that we like to have one hand on the past. When we make new leaps we don’t want them to be completely unfamiliar.
Just as an example when the iPad came out with digital books, it was on a wooden bookshelf and they were books that sat on this wooden bookshelf.
So the point is that we’re always keeping one hand on the past and then one hand on the future, and that’s where we are comfortable with innovation.
When it comes to repetition suppression you can measure this in the brain. You just show something to the brain and you see a big response. And then you show it again and you see less of a response. And then again you see less of a response, and so on. By about the twelfth presentation you’re getting very little response because the brain just doesn’t care. So we’re always leaning into the future because we’re always looking for the next thing.
What’s interesting: when companies put out their new and improved product it has to have some relationship to the old one. I mean if a cell phone company decided to put out a triangular cell phone or something weird like that it wouldn’t necessarily catch on.
We want things that look pretty much like the old, but that have novelty to them.
Now the interesting thing is that when it comes to creation it’s impossible to know exactly how far to travel from community standards. So if you stick too close you’ll get passed by. If you go too far no one is going to follow you there.
And there are so many examples historically of this sort of thing happening.
So what creators actually, what good creators do is: they cover the spectrum. This is as true of individuals as it is for companies. They cover the spectrum where they’re doing some things that are sort of nearby and some things that are wackier and wackier, and this is how they feel out the border of the possible. This is how they figure out what’s going to stick with their society.
Because the thing about any sort of creative act is that you never know what’s going to stick, what will actually make a difference in your society. What’s very clear is that we are vessels of our own space and time. So the particular things we create have to do with what we have absorbed.
So if you compare nineteenth century Japanese music to nineteenth century French music to nineteenth century Kenyan music and so on, you’ll see these are extremely different, but it’s not that a composer over here couldn’t have done what composer over here was doing, it’s simply that it wouldn’t have stuck in their culture. It would have been strange, and wouldn’t make sense. Why? Because what we’re doing is building on the foundations of what has come before us.
The interesting part is that all ideas have a genealogy.
So what it seems so often is that a great idea comes out of the blue. An example of that is the iPhone: When Steve Jobs announced that in 2006, one reporter called it the “Jesus phone”. It seemed so revolutionary.
But, in fact, it has a very clear genealogy that you can trace. In 1993 IBM introduced the Simon which was a touch screen cell phone. Now it was about this big. It was a giant thing but it had a little touch screen. It was the same idea over two decades earlier.
And so each thing leads to the next in a progression—which is not to say there aren’t big novel leaps forward, these happen all the time—But what it is, it’s absorbing things from our society and bashing them together in new ways. And this is actually the basis of all creativity.
"All ideas have a genealogy," says David Eagleman. A writer, neuroscientist, and adjunct professor at Stanford University, he's definitely clued in to what makes ideas click. He posits that the brain craves something new so much that if you give someone the same thing over and over that after a certain amount of time you'll begin to see diminished returns in excitement. But sometimes "new" isn't necessarily new at all. He points out that although the iPhone is a revolutionary product it bears heavy similarity to an invention from IBM... from two decades ago. New ideas tend to be built upon similar ones, David Eagleman says, because "what we’re doing is building on the foundations of what has come before us." David's new book is The Runaway Species: How Human Creativity Remakes the World.
Big ideas.
Once a week.
Subscribe to our weekly newsletter.
‘Designer baby’ book trilogy explores the moral dilemmas humans may soon create
How would the ability to genetically customize children change society? Sci-fi author Eugene Clark explores the future on our horizon in Volume I of the "Genetic Pressure" series.
- A new sci-fi book series called "Genetic Pressure" explores the scientific and moral implications of a world with a burgeoning designer baby industry.
- It's currently illegal to implant genetically edited human embryos in most nations, but designer babies may someday become widespread.
- While gene-editing technology could help humans eliminate genetic diseases, some in the scientific community fear it may also usher in a new era of eugenics.
Tribalism and discrimination
<p>One question the "Genetic Pressure" series explores: What would tribalism and discrimination look like in a world with designer babies? As designer babies grow up, they could be noticeably different from other people, potentially being smarter, more attractive and healthier. This could breed resentment between the groups—as it does in the series.</p><p>"[Designer babies] slowly find that 'everyone else,' and even their own parents, becomes less and less tolerable," author Eugene Clark told Big Think. "Meanwhile, everyone else slowly feels threatened by the designer babies."</p><p>For example, one character in the series who was born a designer baby faces discrimination and harassment from "normal people"—they call her "soulless" and say she was "made in a factory," a "consumer product." </p><p>Would such divisions emerge in the real world? The answer may depend on who's able to afford designer baby services. If it's only the ultra-wealthy, then it's easy to imagine how being a designer baby could be seen by society as a kind of hyper-privilege, which designer babies would have to reckon with. </p><p>Even if people from all socioeconomic backgrounds can someday afford designer babies, people born designer babies may struggle with tough existential questions: Can they ever take full credit for things they achieve, or were they born with an unfair advantage? To what extent should they spend their lives helping the less fortunate? </p>Sexuality dilemmas
<p>Sexuality presents another set of thorny questions. If a designer baby industry someday allows people to optimize humans for attractiveness, designer babies could grow up to find themselves surrounded by ultra-attractive people. That may not sound like a big problem.</p><p>But consider that, if designer babies someday become the standard way to have children, there'd necessarily be a years-long gap in which only some people are having designer babies. Meanwhile, the rest of society would be having children the old-fashioned way. So, in terms of attractiveness, society could see increasingly apparent disparities in physical appearances between the two groups. "Normal people" could begin to seem increasingly ugly.</p><p>But ultra-attractive people who were born designer babies could face problems, too. One could be the loss of body image. </p><p>When designer babies grow up in the "Genetic Pressure" series, men look like all the other men, and women look like all the other women. This homogeneity of physical appearance occurs because parents of designer babies start following trends, all choosing similar traits for their children: tall, athletic build, olive skin, etc. </p><p>Sure, facial traits remain relatively unique, but everyone's more or less equally attractive. And this causes strange changes to sexual preferences.</p><p>"In a society of sexual equals, they start looking for other differentiators," he said, noting that violet-colored eyes become a rare trait that genetically engineered humans find especially attractive in the series.</p><p>But what about sexual relationships between genetically engineered humans and "normal" people? In the "Genetic Pressure" series, many "normal" people want to have kids with (or at least have sex with) genetically engineered humans. But a minority of engineered humans oppose breeding with "normal" people, and this leads to an ideology that considers engineered humans to be racially supreme. </p>Regulating designer babies
<p>On a policy level, there are many open questions about how governments might legislate a world with designer babies. But it's not totally new territory, considering the West's dark history of eugenics experiments.</p><p>In the 20th century, the U.S. conducted multiple eugenics programs, including immigration restrictions based on genetic inferiority and forced sterilizations. In 1927, for example, the Supreme Court ruled that forcibly sterilizing the mentally handicapped didn't violate the Constitution. Supreme Court Justice Oliver Wendall Holmes wrote, "… three generations of imbeciles are enough." </p><p>After the Holocaust, eugenics programs became increasingly taboo and regulated in the U.S. (though some states continued forced sterilizations <a href="https://www.uvm.edu/~lkaelber/eugenics/" target="_blank">into the 1970s</a>). In recent years, some policymakers and scientists have expressed concerns about how gene-editing technologies could reanimate the eugenics nightmares of the 20th century. </p><p>Currently, the U.S. doesn't explicitly ban human germline genetic editing on the federal level, but a combination of laws effectively render it <a href="https://academic.oup.com/jlb/advance-article/doi/10.1093/jlb/lsaa006/5841599#204481018" target="_blank" rel="noopener noreferrer">illegal to implant a genetically modified embryo</a>. Part of the reason is that scientists still aren't sure of the unintended consequences of new gene-editing technologies. </p><p>But there are also concerns that these technologies could usher in a new era of eugenics. After all, the function of a designer baby industry, like the one in the "Genetic Pressure" series, wouldn't necessarily be limited to eliminating genetic diseases; it could also work to increase the occurrence of "desirable" traits. </p><p>If the industry did that, it'd effectively signal that the <em>opposites of those traits are undesirable. </em>As the International Bioethics Committee <a href="https://academic.oup.com/jlb/advance-article/doi/10.1093/jlb/lsaa006/5841599#204481018" target="_blank" rel="noopener noreferrer">wrote</a>, this would "jeopardize the inherent and therefore equal dignity of all human beings and renew eugenics, disguised as the fulfillment of the wish for a better, improved life."</p><p><em>"Genetic Pressure Volume I: Baby Steps"</em><em> by Eugene Clark is <a href="http://bigth.ink/38VhJn3" target="_blank">available now.</a></em></p>Lair of giant predator worms from 20 million years ago found
Scientists discover burrows of giant predator worms that lived on the seafloor 20 million years ago.
- Scientists in Taiwan find the lair of giant predator worms that inhabited the seafloor 20 million years ago.
- The worm is possibly related to the modern bobbit worm (Eunice aphroditois).
- The creatures can reach several meters in length and famously ambush their pray.
A three-dimensional model of the feeding behavior of Bobbit worms and the proposed formation of Pennichnus formosae.
Credit: Scientific Reports
Beware the Bobbit Worm!
<span style="display:block;position:relative;padding-top:56.25%;" class="rm-shortcode" data-rm-shortcode-id="1f9918e77851242c91382369581d3aac"><iframe type="lazy-iframe" data-runner-src="https://www.youtube.com/embed/_As1pHhyDHY?rel=0" width="100%" height="auto" frameborder="0" scrolling="no" style="position:absolute;top:0;left:0;width:100%;height:100%;"></iframe></span>What is the ‘self’? The 3 layers of your identity.
Answering the question of who you are is not an easy task. Let's unpack what culture, philosophy, and neuroscience have to say.
- Who am I? It's a question that humans have grappled with since the dawn of time, and most of us are no closer to an answer.
- Trying to pin down what makes you you depends on which school of thought you prescribe to. Some argue that the self is an illusion, while others believe that finding one's "true self" is about sincerity and authenticity.
- In this video, author Gish Jen, Harvard professor Michael Puett, psychotherapist Mark Epstein, and neuroscientist Sam Harris discuss three layers of the self, looking through the lens of culture, philosophy, and neuroscience.
Massive 'Darth Vader' isopod found lurking in the Indian Ocean
The father of all giant sea bugs was recently discovered off the coast of Java.
- A new species of isopod with a resemblance to a certain Sith lord was just discovered.
- It is the first known giant isopod from the Indian Ocean.
- The finding extends the list of giant isopods even further.
The ocean depths are home to many creatures that some consider to be unnatural.
<img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMzU2NzY4My9vcmlnaW4ucG5nIiwiZXhwaXJlc19hdCI6MTYxNTUwMzg0NX0.BTK3zVeXxoduyvXfsvp4QH40_9POsrgca_W5CQpjVtw/img.png?width=980" id="b6fb0" class="rm-shortcode" data-rm-shortcode-id="2739ec50d9f9a3bd0058f937b6d447ac" data-rm-shortcode-name="rebelmouse-image" data-width="1512" data-height="2224" />Bathynomus raksasa specimen (left) next to a closely related supergiant isopod, B. giganteus (right)
<p>According to<a href="https://www.livescience.com/supergiant-isopod-newfound-species.html" target="_blank" rel="dofollow"> LiveScience</a>, the Bathynomus genus is sometimes referred to as "Darth Vader of the Seas" because the crustaceans are shaped like the character's menacing helmet. Deemed Bathynomus raksasa ("raksasa" meaning "giant" in Indonesian), this cockroach-like creature can grow to over 30 cm (12 inches). It is one of several known species of giant ocean-going isopod. Like the other members of its order, it has compound eyes, seven body segments, two pairs of antennae, and four sets of <a href="https://www.livescience.com/supergiant-isopod-newfound-species.html" target="_blank" rel="noopener noreferrer dofollow">jaws</a>.</p><p>The incredible size of this species is likely a result of deep-sea gigantism. This is the tendency for creatures that inhabit deeper parts of the ocean to be much larger than closely related species that live in shallower waters. B. raksasa appears to make its home between 950 and 1,260 meters (3,117 and 4,134 ft) below sea <a href="https://news.nus.edu.sg/research/new-species-supergiant-isopod-uncovered" target="_blank" rel="noopener noreferrer dofollow">level</a>. </p><p>Perhaps fittingly for a creature so creepy looking, that is the lower sections of what is commonly called <a href="https://en.wikipedia.org/wiki/Mesopelagic_zone" target="_blank" rel="noopener noreferrer dofollow">The Twilight Zone</a><em>, </em>named for the lack of light available at such depths. </p><p>It isn't the only giant isopod, <a href="https://en.wikipedia.org/wiki/Giant_isopod" target="_blank">far from it</a>. Other species of ocean-going isopod can get up to 50 cm long (20 inches) and also look like they came out of a nightmare. These are the unusual ones, though. Most of the time, isopods stay at much more reasonable <a href="https://indianexpress.com/article/explained/explained-raksasa-cockroach-from-the-deep-the-stuff-nightmares-are-made-of-6513281/" target="_blank" rel="noopener noreferrer dofollow">sizes</a>. </p><p>The discovery of this new species was published in <a href="https://zookeys.pensoft.net/article/53906/" target="_blank" rel="noopener noreferrer dofollow">ZooKeys</a>. The remainder of the specimens from the trip are still being analyzed. The full report will be published <a href="https://www.futurity.org/deep-sea-giant-isopod-bathynomus-raksasa-2422042/" target="_blank" rel="noopener noreferrer dofollow">shortly</a>.<em> </em></p>What benefit does this find have for science? And is it as evil as it looks?
<div class="rm-shortcode" data-media_id="7XqcvwWp" data-player_id="FvQKszTI" data-rm-shortcode-id="8506fcd195866131efb93525ae42dec4"> <div id="botr_7XqcvwWp_FvQKszTI_div" class="jwplayer-media" data-jwplayer-video-src="https://content.jwplatform.com/players/7XqcvwWp-FvQKszTI.js"> <img src="https://cdn.jwplayer.com/thumbs/7XqcvwWp-1920.jpg" class="jwplayer-media-preview" /> </div> <script src="https://content.jwplatform.com/players/7XqcvwWp-FvQKszTI.js"></script> </div> <p>The discovery of a new species is always a cause for celebration in zoology. That this is the discovery of an animal that inhabits the deeps of the sea, one of the least explored areas humans can get to, is the icing on the cake.</p><p>Helen Wong of the National University of Singapore, who co-authored the species' description, explained the importance of the discovery:</p><p>"The identification of this new species is an indication of just how little we know about the oceans. There is certainly more for us to explore in terms of biodiversity in the deep sea of our region." </p><p>The animal's visual similarity to Darth Vader is a result of its compound eyes and the curious shape of its <a href="https://lkcnhm.nus.edu.sg/research/sjades2018/" target="_blank" rel="noopener noreferrer dofollow" style="">head</a>. However, given the location of its discovery, the bottom of the remote seas, it may be associated with all manner of horrifically evil Elder Things and <a href="https://en.wikipedia.org/wiki/Cthulhu" target="_blank" rel="dofollow">Great Old Ones</a>. <em></em></p>Discovery of two giant radio galaxies hints at more to come
The newly discovered galaxies are 62x bigger than the Milky Way.
- Two recently discovered radio galaxies are among the largest objects in the cosmos.
- The discovery implies that radio galaxies are more common than previously thought.
- The discovery was made while creating a radio map of the sky with a small part of a new radio array.
An extremely active galaxy
<p> <br> </p><p>Radio galaxies are galaxies with extremely active central regions, known as nuclei, which shine incredibly brightly in some part of the electromagnetic spectrum. They are known for emitting large jets of ionized matter into intergalactic space at speeds approaching that of light. They are related to quasars and blazars. It is thought that supermassive black holes are the energy source that make these galaxies shine so brightly. </p><p>What makes these two galaxies (known as MGTC J095959.63+024608.6 and MGTC J100016.84+015133.0) so interesting is their size. Only 831 similar, "giant radio galaxies" are known to exist. As study co-author Dr. Matthew Prescott explains, these are particularly large even for <a href="https://www.forbes.com/sites/jamiecartereurope/2021/01/18/we-just-found-two-mysterious-galaxies-62-times-bigger-than-our-milky-way-say-scientists/?sh=76edf29c2892" target="_blank" rel="noopener noreferrer">giants</a>:</p><p>"These two galaxies are special because they are amongst the largest giants known, and in the top 10 percent of all giant radio galaxies. They are more than two mega-parsecs across, which is around 6.5 million light-years or about 62 times the size of the Milky Way. Yet they are fainter than others of the same size."</p><p>The smaller of the two is just over two megaparsecs across, roughly six and a half million light-years. The larger is almost another half megaparsec larger than <a href="http://www.sci-news.com/astronomy/giant-radio-galaxies-09266.html" target="_blank">that</a>. <br></p><p>Exactly how these things get to be so massive remains a mystery. Some have proposed that they are ejecting matter into unusually empty space, allowing for the jet to expand further, though some evidence contradicts this. The most commonly suggested idea is that they are simply much, much older than the previously observed radio galaxies, allowing more time for expansion to occur.</p>How does this change our understanding of the universe?
<p> While exciting and impressive on their own, the findings also suggest that there are very many more of these giant galaxies than previously supposed. If you were going off the previous estimates for how typical these galaxies are, then the odds of finding these two would be 1 in 2.7×10<sup>6. </sup>This suggests that there must be more, given that the alternative is that the scientists were impossibly lucky. </p><p> In the study, the researchers also apply this reasoning to smaller versions of these galaxies, saying:</p><p> "While our analysis has considered only enormous (>2 Mpc) objects, if radio galaxies must grow to reach this size, then we may expect to similarly uncover in our data previously undetected GRGs with smaller sizes."</p><p> Exactly how common radio galaxies and turn out to be remains to be seen. Still, it will undoubtedly be an exciting time for radio astronomy as new telescopes are turned skywards to search for them.</p>How did they find them?
<iframe width="730" height="430" src="https://www.youtube.com/embed/c1ZW3nVfe5A" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe><p> The new galaxies were discovered by the amusingly named <a href="https://www.sarao.ac.za/gallery/meerkat/" target="_blank" rel="noopener noreferrer">MeerKAT</a> radio telescope in South Africa during the creation of a new radio map of the sky. The MeerKAT is the first of what will soon be the <a href="https://en.wikipedia.org/wiki/Square_Kilometre_Array" target="_blank" rel="noopener noreferrer">Square Kilometre Array</a> of telescopes, which will span several countries in the southern hemisphere and make even more impressive discoveries in radio astronomy possible. </p>