Dan Ariely’s Biggest Spending Mistake - Big Think

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Dan Ariely is the James B Duke Professor of Psychology and Behavioral Economics at Duke University. He is the founder of The Center for Advanced Hindsight and co-founder of BEworks,[…]

Dan Ariely’s Biggest Spending Mistake

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4 min

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After seven years of grad school, the behavioral psychologist was unaccustomed to splurging.

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Coffee or Health Insurance?

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