Core Skill: Communicating "The Hero's Journey"
Barry Ptolemy: For me I like to provide a hero in a narrative context and then allow my viewer to associate with that hero and let that hero’s struggle become their struggle. And when you do that you actually create this magical bond with your audience and they become onboard for whatever you have to say.
In terms of the business leader communicating, let people know what your objective is and then discuss the challenges that you’re going to face to get there and what’s going to happen and how the world’s going to change if we do make it there. It's very important to take people from this negative poll to the positive poll and back and forth because that is what grips a viewer, and t hat is what grips an audience and that is what's gonna get people's attention.
Steve Jobs is very well known for doing this and he talks about this new line of product that he’s going to bring out, this iPad, how it’s going to change the world and then what happens if we don’t change the world, if we fail. And then he brings it up again, he goes “isn’t’ this a great product,” taking people, the viewer, on this journey. It can be a short journey but taking them from this kind of natural valley to mountaintop view that affords people at the climax a new way of looking at the world. It makes for great theatrical presentations.
Directed / Produced by
Jonathan Fowler & Elizabeth Rodd
Tactics from successful storytelling can be leveraged in order to communicate any idea, from business to politics, says filmmaker Barry Ptolemy.
A new book by constitutional attorney Andrew Seidel takes on Christian nationalism.
- A new book by attorney Andrew Seidel, 'The Founding Myth: Why Christian nationalism Is Un-American', takes on the myth of America's Christian founding.
- Christian nationalism is the belief that the United States was founded as a Christian nation on Christian principles, and that the nation has strayed from that original foundation.
- Judeo-Christian principles are fundamentally opposed to the principles on which America was built, argues Seidel.
Married people even do better during the so-called middle-age slump.
We've known for a long time that married people experience better physical and mental health, just so long as they're happily married. Last year, a study out of Carnegie Mellon University found that marriage may have stress relieving properties, as those ensconced in marital bliss carry less of the stress hormone cortisol in their bloodstream, than singles or the divorced.
Chronically elevated levels of cortisol can lead to low-level inflammation throughout the body, which is a contributing factor to some of the most dreadful conditions, including diabetes, dementia, and heart disease.
Spending more time on your hobbies can boost confidence at work — even if they are sufficiently different from your job
Can rock climbing help rocket scientists?
None of us enjoys having our job cut into our leisure time. So the next time your boss asks you to work late and miss your band rehearsal or board game night, point them to a new study in the Journal of Vocational Behavior.