Common Mistakes That Start-ups Make
Jason Fried is the co-founder and President of 37signals, the Chicago-based web-application company. He has co-authored all of 37signals' books, including the upcoming, "Rework," as well as the 'minimalist manifesto,' "Getting Real: The Smarter, Faster, Easier Way to Build a Successful Web Application" He also helps to maintain the company's popular blog, Signal vs. Noise, and is regularly invited to speak around the world on entrepreneurship, design, management, and software.
\r\nAnd the main reason why I think this is important is because people \r\noften make decisions with the wrong information. So they make decisions\r\n far into the future, based on information they have today. You’re \r\nbetter off making decisions today based on information you have today \r\nbecause that’s when you make your best decisions. You make your best \r\ndecisions when you have the best information. That’s always right now. \r\nYou and I know more about this interview right now then we did three \r\nmonths ago. So, you can ask me a new question right now. If you had \r\nall your questions, you have some written now, but if you had all of \r\nthem written out and never changed your ideas on the questions you might\r\n want to ask, the interview wouldn’t be as good as you can say, "Jason \r\njust said something now I can ask something else." So, that’s why... \r\nthat’s the agile side of it. So there’s a little bit of planning, but \r\nthere’s the agile side of paying attention to the information you have \r\nright now. And that’s why I don’t like the big long plans because \r\nyou’re saying in two years you’re going to be here and in three years \r\nyou’re going to be here. Well you’re just saying that based on \r\ninformation you have today. It’s not really going to be any good in two\r\n years. The best information today is the information you have today \r\nand that’s the information you have to make decisions.
Recorded on July 22, 2010
Interviewed by Peter Hopkins
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Researchers detect a large lake and several ponds deep under the ice of the Martian South Pole.
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Mars colony: Humanity's greatest quest | Michio Kaku, Bill Nye, & more | Big Think<span style="display:block;position:relative;padding-top:56.25%;" class="rm-shortcode" data-rm-shortcode-id="aa931ba0f8c1152a7c32c5e09c55d138"><iframe type="lazy-iframe" data-runner-src="https://www.youtube.com/embed/KfKr5Jll88o?rel=0" width="100%" height="auto" frameborder="0" scrolling="no" style="position:absolute;top:0;left:0;width:100%;height:100%;"></iframe></span>
"Nothing but naked people: fat ones, thin ones, old, young…"
"The Yellow Sands", 1888, John Reinhard Weguelin; source: Wikimedia Commons<h3>Naked revolution</h3><p>Yet long before anyone knew about beach fashion, naturism was trendy. Bathing naked in the sea was going on in England as early as 1840. However, during the reign of Queen Victoria, this pleasure was outlawed. But it popped up again among the conservative Germans. In 1898, the first Naturist Club was founded in Essen and in 1900 the Wandering Birds group (<em>Wandervögel</em>) was scouring the country for uninhabited places and naked sunbathing. In the same year, Heinrich Pudor wrote <em>The C</em><em>ult of </em><em>the </em><em>Nud</em><em>e</em>, winning the hearts of contemporary supporters of naturism.</p><p>In the 1920s, on the back of this, members of the Movement for Natural Healing (<em>Naturheilbewegung</em>) organized naked sunbathing for the improvement of health. Persuaded by Pudor's theory of the healing properties of the sun and wind, which could be absorbed through the skin, they launched the naked revolution.</p><p>Pudor's book became the naturists' manifesto and soon after, not far from Hamburg, the Free Body Culture (<em>Freikörperkultur</em>, or FKK) movement was founded. This spread through other German centres and brought together thousands of people. The FKK still operates under the same name today.</p><p>The cult of the naked body even wrote itself into the ideology of fascist Germany, which advocated a pure, Aryan race. But in 1933, Hermann Göring issued an order that defined nudity as "the greatest threat to the German soul" and, with that, criminalized naturist organizations. But this wasn't the end of the movement. The naturists went underground, continuing their activities under the guise of improving physical fitness.</p><p>In 1936, the idea was even floated of having a naturist display to open the Berlin Olympic Games. It was quickly dropped. Despite this, in 1939 the naturists managed to organize their own Games in the Swiss village of Thielle.</p>
A strange weakness in the Earth's protective magnetic field is growing and possibly splitting, shows data.
- "The South Atlantic Anomaly" in the Earth's magnetic field is growing and possibly splitting, shows data.
- The information was gathered by the ESA's Swarm Constellation mission satellites.
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Is the Magnetic Field Reversing?<span style="display:block;position:relative;padding-top:56.25%;" class="rm-shortcode" data-rm-shortcode-id="e3e0b16dac3b05dab808a4ddf04d198b"><iframe type="lazy-iframe" data-runner-src="https://www.youtube.com/embed/51usJ74pPP8?rel=0" width="100%" height="auto" frameborder="0" scrolling="no" style="position:absolute;top:0;left:0;width:100%;height:100%;"></iframe></span>
Crows have their own version of the human cerebral cortex.
Action-packed pallia<img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yNDQ0NzkyMS9vcmlnaW4ucG5nIiwiZXhwaXJlc19hdCI6MTYxNzk1NzM1OH0.Tjb3zulFW2gwhteR124F9HGbmdnCqNqQFOBQouieTJ8/img.png?width=980" id="2bbc9" class="rm-shortcode" data-rm-shortcode-id="2907e4035e553565f4446e968ee73d92" data-rm-shortcode-name="rebelmouse-image" />
Fun with Ozzie and Glenn<img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yNDQ0Njk2MS9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTYxMzY4Njc2MX0.ZgpsPMCK6qOj2o0kErvVPjdua1EnMCIwCuHHGrb3LiY/img.jpg?width=980" id="acbeb" class="rm-shortcode" data-rm-shortcode-id="2e286fecbb228a5ca8aa26fcd19f95a2" data-rm-shortcode-name="rebelmouse-image" alt="two crows in a tree" />
Ozzie and Glenn not pictured
Credit: narubono/Unsplash<p>The kind of higher intelligence crows exhibited in the new research is similar to the way we solve problems. We catalog relevant knowledge and then explore different combinations of what we know to arrive at an action or solution.</p><p>The researchers, led by neurobiologist <a href="https://homepages.uni-tuebingen.de/andreas.nieder/" target="_blank">Andreas Nieder</a> of the University of Tübingen in Germany, trained two carrion crows (<em>Corvus corone</em>), Ozzie and Glenn.</p><p>The crows were trained to watch for a flash — which didn't always appear — and then peck at a red or blue target to register whether or not a flash of light was seen. Ozzie and Glenn were also taught to understand a changing "rule key" that specified whether red or blue signified the presence of a flash with the other color signifying that no flash occurred.</p><p>In each round of a test, after a flash did or didn't appear, the crows were presented a rule key describing the current meaning of the red and blue targets, after which they pecked their response.</p><p>This sequence prevented the crows from simply rehearsing their response on auto-pilot, so to speak. In each test, they had to take the entire process from the top, seeing a flash or no flash, and then figuring out which target to peck.</p><p>As all this occurred, the researchers monitored their neuronal activity. When Ozzie or Glenn saw a flash, sensory neurons fired and then stopped as the bird worked out which target to peck. When there was no flash, no firing of the sensory neurons was observed before the crow paused to figure out the correct target.</p><p>Nieder's interpretation of this sequence is that Ozzie or Glenn had to see or not see a flash, deliberately note that there had or hadn't been a flash — exhibiting self-awareness of what had just been experienced — and then, in a few moments, connect that recollection to their knowledge of the current rule key before pecking the correct target.</p><p>During those few moments after the sensory neuron activity had died down, Nieder reported activity among a large population of neurons as the crows put the pieces together preparing to report what they'd seen. Among the busy areas in the crows' brains during this phase of the sequence was, not surprisingly, the pallium.</p><p>Overall, the study may eliminate the layered cerebral cortex as a requirement for higher intelligence. As we learn more about the intelligence of crows, we can at least say with some certainty that it would be wise to avoid <a href="https://www.nytimes.com/2008/08/26/science/26crow.html" target="_blank" rel="noopener noreferrer">angering one</a>.</p>