Christie Hefner on Playboy’s Next Online Play
Christie Hefner, daughter of Hugh Hefner, is the former chairman and CEO of Playboy Enterprises.
During her tenure, Hefner restructured operations and initiated the Company's highly successful electronic and international expansion. The Company launched its branded channel in 1982, making Playboy the first magazine brand to be successfully leveraged into television. In 1994 led the Company onto the Internet when Playboy became the first national magazine on the World Wide Web.
Hefner is active in a number of local and national organizations. She was the first woman elected to the Chicago chapter of the Young Presidents' Organization. Hefner helped found the Committee of 200, an international organization of preeminent women business owners and executives. She serves on the boards of Rush University Medical Center, Canyon Ranch Health Resort, and on the board of governors of the Paley Center for Media. Hefner is also on the Advisory Boards of the American Civil Liberties Union and The Creative Coalition, and a member of the Chicago Council on Global Affairs. She also spent four years as project board chairman for the CORE Center, raising $30 million to build this innovative clinic and research facility, which opened in Chicago in the summer of 1998. The CORE Center conducts clinical research and provides prevention education and outpatient care for people with HIV/AIDS and other communicable diseases.
Hefner: Well, we’re actually retooling the whole site. It’s a little bit like when you want to rebuild the kitchen, you have to sort of demolish it first. So, we’ve been in that process and we’ll be re-launching in January. And part of the reason is that there have been a lot of developments online that we want to capitalize on and that’s involved the necessity of building a new infrastructure. So, the new site will have much more opportunity for social networking, much more opportunities for targeting and personalization. It will have widgets so people can port their contents to other sites. I think the days of kind of the walled garden approach are really in the past. And it will just have a much more expansive opportunity for content including a lot of video content which we know from our own experience online with our consumers is a growing interest as more and more people have high speed broadband access.
Christie Hefner reveals where she is taking her company in light of new technology platforms.
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