Challenges at Playboy Enterprises
Christie Hefner, daughter of Hugh Hefner, is the former chairman and CEO of Playboy Enterprises.
During her tenure, Hefner restructured operations and initiated the Company's highly successful electronic and international expansion. The Company launched its branded channel in 1982, making Playboy the first magazine brand to be successfully leveraged into television. In 1994 led the Company onto the Internet when Playboy became the first national magazine on the World Wide Web.
Hefner is active in a number of local and national organizations. She was the first woman elected to the Chicago chapter of the Young Presidents' Organization. Hefner helped found the Committee of 200, an international organization of preeminent women business owners and executives. She serves on the boards of Rush University Medical Center, Canyon Ranch Health Resort, and on the board of governors of the Paley Center for Media. Hefner is also on the Advisory Boards of the American Civil Liberties Union and The Creative Coalition, and a member of the Chicago Council on Global Affairs. She also spent four years as project board chairman for the CORE Center, raising $30 million to build this innovative clinic and research facility, which opened in Chicago in the summer of 1998. The CORE Center conducts clinical research and provides prevention education and outpatient care for people with HIV/AIDS and other communicable diseases.
Hefner: Well, I think the most successful media brands understood sometime ago that the mission is really to deliver content across all the platforms that consumers are embracing and indeed to sell that audience to advertisers. So, for example, for Playboy Enterprises, we were the first national magazine to go up on the web back in 1994. We’ve been delivering content via mobile for over five years. And our mantra is to kind of grow our audience and grow our ad sales overall.
Christie Hefner discusses how she plans to grow the media conglomerate.
Popularity is slippery, and shouldn't be confused with quality, says critic A.O. Scott.
- Popularity has a funny way of correcting or reversing itself, says journalist and film critic A.O. Scott. It's a weird and fickle index—never identical to quality, though it can coincide with it.
- Movies like Avatar that are capitalist consumer hits can fade over time. Meanwhile works that were initially passed over can be dredged out of forgotten corners to glory many years later.
- Moby Dick is an example of how critics can turn the tide of popularity, for better and for worse. First, critics dismissed Moby Dick and it was forgotten until a resurgence of interest by critics many years later. It's now a staple of American literature.
Just hearing two languages helps babies develop cognitive skills before they even speak. Here's how - and how you can help them develop those skills.
A new study shows that babies raised in bilingual environments develop core cognitive skills like decision-making and problem-solving -- before they even speak.
From coffee makers and headphones to a calming weighted blanket, something here should appeal to just about anyone on your list.