Challenges at Playboy Enterprises
Christie Hefner, daughter of Hugh Hefner, is the former chairman and CEO of Playboy Enterprises.
During her tenure, Hefner restructured operations and initiated the Company's highly successful electronic and international expansion. The Company launched its branded channel in 1982, making Playboy the first magazine brand to be successfully leveraged into television. In 1994 led the Company onto the Internet when Playboy became the first national magazine on the World Wide Web.
Hefner is active in a number of local and national organizations. She was the first woman elected to the Chicago chapter of the Young Presidents' Organization. Hefner helped found the Committee of 200, an international organization of preeminent women business owners and executives. She serves on the boards of Rush University Medical Center, Canyon Ranch Health Resort, and on the board of governors of the Paley Center for Media. Hefner is also on the Advisory Boards of the American Civil Liberties Union and The Creative Coalition, and a member of the Chicago Council on Global Affairs. She also spent four years as project board chairman for the CORE Center, raising $30 million to build this innovative clinic and research facility, which opened in Chicago in the summer of 1998. The CORE Center conducts clinical research and provides prevention education and outpatient care for people with HIV/AIDS and other communicable diseases.
Hefner: Well, I think the most successful media brands understood sometime ago that the mission is really to deliver content across all the platforms that consumers are embracing and indeed to sell that audience to advertisers. So, for example, for Playboy Enterprises, we were the first national magazine to go up on the web back in 1994. We’ve been delivering content via mobile for over five years. And our mantra is to kind of grow our audience and grow our ad sales overall.
Christie Hefner discusses how she plans to grow the media conglomerate.
It's a "canary in the coalmine," said one climate scientist.
- A team of researchers discovered that permafrost in Northern Canada is melting at unusually fast rates.
- This could causes dangerous and costly erosion, and it's likely speeding up climate change because thawing permafrost releases heat-trapping gasses into the atmosphere.
- This week, Canada's House of Commons declared a national climate emergency.
One of Stephen Hawking's predictions seems to have been borne out in a man-made "black hole".
- Stephen Hawking predicted virtual particles splitting in two from the gravitational pull of black holes.
- Black holes, he also said, would eventually evaporate due to the absorption of negatively charged virtual particles.
- A scientist has built a black hole analogue based on sound instead of light.
Not every part of a satellite burns up in reentry. Considering the growing number of satellites in orbital space, that's a big problem.
- Earth's orbital space is getting more crowded by the day.
- The more satellites and space junk we put into orbit, the greater a risk that there could be a collision.
- Not all materials burn up during reentry; that's why scientists need to stress test satellite parts to ensure that they won't become deadly falling objects.
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