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Christie Hefner, daughter of Hugh Hefner, is the former chairman and CEO of Playboy Enterprises.During her tenure, Hefner restructured operations and initiated the Company's highly successful electronic and international expansion.[…]

Christie Hefner says there are ever-expanding markets around the world that make continued growth possible

Hefner:    Well, I think there’s a lot more international potential than historically American media companies have capitalized on.  I think that’s understandable.  Ours is such a large market here that, you know, you can build a very robust business just by concentrating on the US.  But I think if you look internationally, you’ll see that the best companies rarely stay within their own borders and rarely stay within one media platform.  So I think that that bodes well for American media companies in terms of growth.


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