from the world's big
Can Cloud Computing Change Everything?
Jason Fried is the co-founder and President of 37signals, the Chicago-based web-application company. He has co-authored all of 37signals' books, including the upcoming, "Rework," as well as the 'minimalist manifesto,' "Getting Real: The Smarter, Faster, Easier Way to Build a Successful Web Application" He also helps to maintain the company's popular blog, Signal vs. Noise, and is regularly invited to speak around the world on entrepreneurship, design, management, and software.
Question: What role do you see cloud computing playing in the future of computing?\r\n
Jason Fried: So, cloud computing means a bunch of different things, but basically it means that the software you use isn’t on your own personal computer. It’s somewhere else, it could be anywhere. But you pretty much use it through a web browser or a mobile phone, or something. So, it’s all sort of – your data is stored somewhere else, the software that runs the service that you use is stored somewhere else. That’s pretty much what cloud computing is. And anyone who uses Gmail, or yahoo mail, an online bank. Like you’re using Stuff in the Cloud. You’re online bank isn’t on your own computer, you’re email stuff isn’t probably on your own computer. It’s in the clouds, that’s kind of what that means.\r\n
So, it’s a technical terms for something that’s not really a huge deal, but it’s kind of a big shift and I think that more and more companies and more and more consumers and people, or whatever – I don’t like the word consumers, people. Companies and people even though it’s all people really will be using more cloud based things because it makes sense. Who wants to have to deal with software? Installing it, troubleshooting it, if you get a new computer – I remember eight years ago, or something, I’d get a new computer and I’d have to take a day off from work to move all my software over, reinstall everything. Now, literally, I got a new IMac recently and I was up and running in like 20 minutes because almost everything I use is somewhere else. I don’t have software on my computer very much anymore. I have like Photoshop and maybe a couple of things and a tech center, and that’s pretty much it. I use Base Camp, I use Gmail, and I use all these other things that are just out there. And so that’s a great thing because it removes the technology from things. People don’t have to worry about being a tech person or an IT person. And that’s great, especially for small companies who don’t have an IT staff and don’t want to have an IT staff. They just want to have someone else do the technical stuff and you can just use the service. So, I think it’s great.\r\n
But not everything makes sense on the cloud either. Like, would Photoshop – I know there’s a web based version of Photoshop, but I don’t know why, I don’t know what the real advantage is. But things that are collaborative in nature, where you want to have one version of something. And maybe Photoshop this would make sense if you were working on something collaboratively, but like project management, your contacts all that stuff makes sense to have it in one place so you can get to it from any device at any time. That makes sense.\r\n
Question: How do you evaluate the security risks associated with cloud computing?\r\n
Jason Fried: So, I think there’s a bit of misperception about security. I think security is this perception thing more so than a reality thing. That’s not to say that security is not important or anything like that, it is important, but the idea that if you have something locally, it’s safer than if you have something out in the cloud. Like, I don’t buy that for a second and most people don’t back their computers up. Most people don’t do software patches on their operating system every day. Most people don’t have like –\r\n
a lot of people still don’t have password protected WiFi. There’s so many things that people don’t have at home that would make it really easy for someone who is motivated to get into their own home network, or own home computer and take stuff right off their computer. But because they have it locally, they think it’s safer, it’s just not safer. You’re data is much safer probably on Google servers, or on our servers, or on any one of many companies servers who are reputable, who take security very seriously, who have servers behind biometrically locks and have like the latest patches on everything, have intense hardcore firewalls to keep malicious people out, who encrypts stuff. I mean, people at home don’t do this and a lot of small businesses don’t do this. They’re server is under the desk, and the cleaning guy comes in and he could probable take the computer home with him if they wanted. That’s not secure, but they think it is because it’s under their desk and they can kick it and feel it, but that’s not secure.\r\n
So, I think that the cloud based computing with the reputable companies is significantly more secure than traditional desktop based computing. But it’s going to take people time to get over this and get used to it. Like, people are afraid of buying things online at one point, people were afraid of using online banks. People are afraid of a lot of things. But I’ll tell you what, you give your credit card to a waiter in a restaurant and they go into a back room with it. Like, they could be running copies, but if you buy something at Amazon, it’s pretty damned safe. Way safer than giving your credit card to somebody who you don’t know and then them going away with it. I mean, think about what that’s all about. But we’re comfortable with that because we’re used to it, but it’s not safer than buying something online.\r\n
So, it’s just a matter of being realistic about these fears. I think it’s a cultural shift that’s just going to take time
The founder of 37signals defines cloud computing, its role in the future of computing, and the overblown anxiety around its security.
Innovation in manufacturing has crawled since the 1950s. That's about to speed up.
SEAL training is the ultimate test of both mental and physical strength.
- The fact that U.S. Navy SEALs endure very rigorous training before entering the field is common knowledge, but just what happens at those facilities is less often discussed. In this video, former SEALs Brent Gleeson, David Goggins, and Eric Greitens (as well as authors Jesse Itzler and Jamie Wheal) talk about how the 18-month program is designed to build elite, disciplined operatives with immense mental toughness and resilience.
- Wheal dives into the cutting-edge technology and science that the navy uses to prepare these individuals. Itzler shares his experience meeting and briefly living with Goggins (who was also an Army Ranger) and the things he learned about pushing past perceived limits.
- Goggins dives into why you should leave your comfort zone, introduces the 40 percent rule, and explains why the biggest battle we all face is the one in our own minds. "Usually whatever's in front of you isn't as big as you make it out to be," says the SEAL turned motivational speaker. "We start to make these very small things enormous because we allow our minds to take control and go away from us. We have to regain control of our mind."
Pandemic-inspired housing innovation will collide with techno-acceleration.
Here's why you might eat greenhouse gases in the future.
- The company's protein powder, "Solein," is similar in form and taste to wheat flour.
- Based on a concept developed by NASA, the product has wide potential as a carbon-neutral source of protein.
- The man-made "meat" industry just got even more interesting.
Seriously sustainable<img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8xOTk0MDIzNS9vcmlnaW4ucG5nIiwiZXhwaXJlc19hdCI6MTYyMjM4NTMzMX0.BCEfYnn6C3z1zUHIS38xOWjXktgamNBi5iyqklSMYK8/img.png?width=980" id="ea524" class="rm-shortcode" data-rm-shortcode-id="50533380eeb18eb5833b6b6aa3abec38" data-rm-shortcode-name="rebelmouse-image" />
Image source: Solar Foods<p>Solar Foods makes Solein by extracting CO₂ from air using <a href="https://www.fastcompany.com/90356326/we-have-the-tech-to-suck-co2-from-the-air-but-can-it-suck-enough-to-make-a-difference" target="_blank">carbon-capture technology</a>, and then combines it with water, nutrients and vitamins, using 100 percent renewable solar energy from partner <a href="https://www.fortum.com" target="_blank">Fortum</a> to promote a natural fermentation process similar to the one that produces yeast and lactic acid bacteria.</p><p>When the company claims its single-celled protein is "free from agricultural limitations," they're not kidding. Being produced indoors means Solar Foods is not dependent on arable land, water (i.e., rain), or favorable weather.</p><p>The company is already working with the European Space Agency to develop foods for off-planet production and consumption. (The idea for Solein actually began at NASA.) They also see potential in bringing protein production to areas whose climate or ground conditions make conventional agriculture impossible.</p><p>And let's not forget all those <a href="https://www.bk.com/menu-item/impossible-whopper" target="_blank">beef-free burgers</a> based on pea and soy proteins currently gaining popularity. The environmental challenge of scaling up the supply of those plants to meet their high demand may provide an opening for the completely renewable Solein — the company could provide companies that produce animal-free "meats," such as <a href="https://www.beyondmeat.com/products/" target="_blank">Beyond Meat</a> and <a href="https://impossiblefoods.com" target="_blank">Impossible Foods</a>, a way to further reduce their environmental impact.</p>
The larger promise<img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8xOTk0MDI0MS9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTY1NjU4MTg2OX0.7dZZYT5WEV_EupBuLVFwHynarTiz8RYR9aJtC6Ts2C4/img.jpg?width=980" id="3415d" class="rm-shortcode" data-rm-shortcode-id="2e6eebe06d795f844752f9e9d30040d7" data-rm-shortcode-name="rebelmouse-image" />
Image source: Solar Foods<p>The impact of the beef — and for that matter, poultry, pork, and fish — industries on our planet is widely recognized as one of the main drivers behind climate change, pollution, habitat loss, and antibiotic-resistant illness. From the cutting down of rainforests for cattle-grazing land, to runoff from factory farming of livestock and plants, to the disruption of the marine food chain, to the overuse of antibiotics in food animals, it's been disastrous.</p><p>The advent of a promising source of protein derived from two of the most renewable things we have, CO₂ and sunlight, <a href="https://solarfoods.fi/environmental-impact/" target="_blank">gets us out of the planet-destruction business</a> at the same time as it offers the promise of a stable, long-term solution to one of the world's most fundamental nutritional needs.</p>
Solar Foods' timetable<img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8xOTk0MTEzMS9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTU5OTU1OTMwMn0.wnXh56iO_77x2XKV2uIPf78BKw4AJLUpmiyq_JBVGvo/img.jpg?width=1245&coordinates=172%2C146%2C62%2C135&height=700" id="0297c" class="rm-shortcode" data-rm-shortcode-id="125c9a98ec818f5c241fa28ef1423e67" data-rm-shortcode-name="rebelmouse-image" />
Image source: Lubsan / Shutterstock / Big Think<p>While company plans are always moderated by unforeseen events — including the availability of sufficient funding — Solar Foods plans a global commercial rollout for Solein in 2021 and to be producing two million meals annually, with a revenue of $800 million to $1.2 billion by 2023. By 2050, they hope to be providing sustenance to 9 billion people as part of a $500 billion protein market.</p><p>The project began in 2018, and this year, they anticipate achieving three things: Launching Solein (check), beginning the approval process certifying its safety as a Novel Food in the EU, and publishing plans for a 1,000-metric ton-per-year factory capable of producing 500 million meals annually.</p>
The protein powder Solein. Image source: SOLAR FOODS
Is CRISPR the solution?
Even as the COVID-19 pandemic cripples the economy and kills hundreds of people each day, there is another epidemic that continues to kill tens of thousands of people each year through opioid drug overdose.