from the world's big
Businesses Must Adopt Social Media or Be “Overrun”
Charlene Li is the Founder and CEO of Altimeter Group and the author of five books, including her latest The Engaged Leader, as well as the New York Times bestseller, Open Leadership and the co-author of the critically acclaimed book, Groundswell. She is a sought after speaker and advisor to many Fortune 500 companies, as well as an expert consultant on social media and interactive media. Li is a graduate of Harvard College and Harvard Business School and lives in San Francisco with her husband and two teenagers.
Question: How has social media altered the business landscape?
Charlene Li: The fact that social media has become more of a mainstream activity means that businesses need to take it very seriously. The days when you could actually ignore it, kind of put it to the side are long gone. We’re at that point now where more people are using Facebook than are using Yahoo and Facebook is rapidly catching up to Google in terms of the number of people using it, so I think when it comes to business it is no longer a way to think about this is sort of a nice to have activity that your teenagers are using. This is a place where you can actually build real relationships with real people and in fact, if you don’t do it you are in peril of being overrun by them. So I think the biggest impact that social media has had is that it is bringing people together. It’s actually crafting new relationships and allowing people to create those relationships where they never existed before.
Question: What guidelines should managers create for employees’ soical-media behavior?
Charlene Li: One of the paradoxes of giving up control is that you actually have to work harder at being open than being closed, so what I mean by that is when you are open, again, you cannot be completely open. You have to put some limits on it, so the guidelines and the processes, the policies that have to be in place are very specific. For example, you could have a social media policy. You can have commenting and community guidelines and what I call these are I call them sandbox covenants. They’re actually sandboxes that you define. They have walls that you clearly state where they are defining how open you can be and inside of those walls you have rules of engagement. The rules of play basically, what can people do without any hindrance whatsoever as long as they stand and play inside of those walls and then you also have consequences. What happens if you step outside of those walls because you really can’t be there? Now over time what you find with organizations is that they feel more and more comfortable with the sandbox that they have. They do an evaluation again about how open they need to be, determine they need to be more open and they redefine that sandbox. They actually open it up even further. So I think one of the key things to think about when you’re trying to manage risk and this sense of being out of control actually create the semblance of control again by putting in place these sandbox covenants defining for people how open they can be and writing those guidelines out so it’s very clear and also laying out the processes of what happens when things go wrong.
Question: What’s the single most important part of a social media strategy?
Charlene Li: The single more important thing when it comes to looking at all of these social technologies is that you can’t have a strategy around a technology. In the end it’s not about having a Facebook strategy or a Twitter strategy or a blogging strategy. Those are tools. Strategies are built around goals and I would ask you instead of thinking about the technologies think about the relationships that you can enable and the goals that you can accomplish. Every organization, every leader has a finite set of goals that they have prioritized. Think about those goals first and then think about how can these social technologies help me accomplish those goals and do what they really do best, which is to strengthen, to create or deepen the relationships that are at the center of all of those goals. When you look at business it fundamentally comes down to relationships and when you look at social technologies it’s also about relationships, so I would encourage that if you take nothing else away to focus on the relationships and not the technologies.
Recorded June 23, 2010
The fact that social media has become more of a mainstream activity means that businesses need to take it seriously. The days when you could ignore it are long gone.
Are we genetically inclined for superstition or just fearful of the truth?
- From secret societies to faked moon landings, one thing that humanity seems to have an endless supply of is conspiracy theories. In this compilation, physicist Michio Kaku, science communicator Bill Nye, psychologist Sarah Rose Cavanagh, skeptic Michael Shermer, and actor and playwright John Cameron Mitchell consider the nature of truth and why some groups believe the things they do.
- "I think there's a gene for superstition, a gene for hearsay, a gene for magic, a gene for magical thinking," argues Kaku. The theoretical physicist says that science goes against "natural thinking," and that the superstition gene persists because, one out of ten times, it actually worked and saved us.
- Other theories shared include the idea of cognitive dissonance, the dangerous power of fear to inhibit critical thinking, and Hollywood's romanticization of conspiracies. Because conspiracy theories are so diverse and multifaceted, combating them has not been an easy task for science.
A growing body of research suggests COVID-19 can cause serious neurological problems.
- The new study seeks to track the health of 50,000 people who have tested positive for COVID-19.
- The study aims to explore whether the disease causes cognitive impairment and other conditions.
- Recent research suggests that COVID-19 can, directly or indirectly, cause brain dysfunction, strokes, nerve damage and other neurological problems.
Brain images of a patient with acute demyelinating encephalomyelitis.
COVID-19 and the brain<p>A growing body of research reveals alarming neurological complications among COVID-19 patients. On Wednesday, for example, researchers from University College London published a <a href="https://academic.oup.com/brain/article/doi/10.1093/brain/awaa240/5868408" target="_blank">study</a> in the journal Brain that describes how some patients have suffered temporary brain dysfunction, strokes, nerve damage, and other neurological problems concurrent with COVID-19.</p><p>Some patients suffered brain inflammation as a result of a rare disease called acute disseminated encephalomyelitis, which can cause numbness, seizures, and confusion. One patient in the study even hallucinated monkeys and lions in her home.</p>
Photo by Mario Tama/Getty Images<p>A separate study published in the <a href="https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7198407/" target="_blank">Journal of Clinical Neuroscience</a> notes that some COVID-19 patients have also suffered neurological complications like impaired consciousness and acute cerebrovascular disease. The study notes that past viruses like MERS and SARS also seemed to cause neurological problems.</p><p>A troubling finding among this growing body of research is that some patients seem to suffer neurological damage even when respiratory symptoms aren't obvious. Additionally, scientists aren't sure whether damage from the disease will be permanent.</p><p style="margin-left: 20px;">"Given that the disease has only been around for a matter of months, we might not yet know what long-term damage COVID-19 can cause," Dr. Ross Paterson, joint first author of the University College London study, said in a <a href="https://www.eurekalert.org/pub_releases/2020-07/ucl-iid070620.php" target="_blank">press release</a>. "Doctors needs to be aware of possible neurological effects, as early diagnosis can improve patient outcomes."</p><p>If you've been diagnosed with COVID-19 and want to enroll in the study, visit <a href="https://www.cambridgebrainsciences.com/studies/covid-brain-study" target="_blank">cambridgebrainsciences.com/studies/covid-brain-study</a>.</p>
Construction of the $500 billion dollar tech city-state of the future is moving ahead.
- The futuristic megacity Neom is being built in Saudi Arabia.
- The city will be fully automated, leading in health, education and quality of life.
- It will feature an artificial moon, cloud seeding, robotic gladiators and flying taxis.
The Red Sea area where Neom will be built:
Saudi Arabia Plans Futuristic City, "Neom" (Full Promotional Video)<span style="display:block;position:relative;padding-top:56.25%;" class="rm-shortcode" data-rm-shortcode-id="c646d528d230c1bf66c75422bc4ccf6f"><iframe type="lazy-iframe" data-runner-src="https://www.youtube.com/embed/N53DzL3_BHA?rel=0" width="100%" height="auto" frameborder="0" scrolling="no" style="position:absolute;top:0;left:0;width:100%;height:100%;"></iframe></span>
Coronavirus layoffs are a glimpse into our automated future. We need to build better education opportunities now so Americans can find work in the economy of tomorrow.
- Outplacement is an underperforming $5 billion dollar industry. A new non-profit coalition by SkillUp intends to disrupt it.
- More and more Americans will be laid off in years to come due to automation. Those people need to reorient their career paths and reskill in a way that protects their long-term livelihood.
- SkillUp brings together technology and service providers, education and training providers, hiring employers, worker outreach, and philanthropies to help people land in-demand jobs in high-growth industries.
Source: McKinsey Global Institute analysis [PDF]<p>Work in understanding the skills at the heart of the new digital economy is leading to novel assessments that allow individuals to prove mastery to faithfully represent their abilities—but also to give weight and stackability to the emerging ecosystem of micro-credentials that make education more seamless across time and education providers. And we are seeing the beginnings of a renewal in the liberal arts, focused on building human skills in affordable ways that are accessible to many more individuals and far more effective.</p><p>Amidst these dark times, there is much opportunity to refresh the nation's education and training solutions to support the success of individuals and society writ large.</p>