Building a Powerful Media Brand

Hefner:    Well, as its essence, the Playboy brand stands for sexy, stylish lifestyle and I think that that’s been, you know, sort of its eternal core, and fortunately for us, has given it a really global appeal.  So whether we’re extending the brand through multimedia or extending the brand through licensing into lifestyle products, that’s really what it stands for.  I think when you’re responsible for a brand, a great deal of what you have to decide is both what you do with it and what you don’t do with it, because every action you take under that brand, you’re in effect either making a deposit or withdrawal from the brand bank account, if you will.  And missteps are, you know, withdrawals and there is a limit to obviously how much you can do that can, you know, be not helpful to a brand and still preserve the brand’s inherent equity.

Christie Hefner reveals secrets to creating a global brand.

Car culture and suburban sprawl create rifts in society, claims study

New research links urban planning and political polarization.

Politics & Current Affairs
  • Canadian researchers find that excessive reliance on cars changes political views.
  • Decades of car-centric urban planning normalized unsustainable lifestyles.
  • People who prefer personal comfort elect politicians who represent such views.
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How to split the USA into two countries: Red and Blue

Progressive America would be half as big, but twice as populated as its conservative twin.

Image: Dicken Schrader
Strange Maps
  • America's two political tribes have consolidated into 'red' and 'blue' nations, with seemingly irreconcilable differences.
  • Perhaps the best way to stop the infighting is to go for a divorce and give the two nations a country each
  • Based on the UN's partition plan for Israel/Palestine, this proposal provides territorial contiguity and sea access to both 'red' and 'blue' America
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NASA astronomer Michelle Thaller on ​the multiple dimensions of space and human sexuality

Science and the squishiness of the human mind. The joys of wearing whatever the hell you want, and so much more.

Flickr / 13winds
Think Again Podcasts
  • Why can't we have a human-sized cat tree?
  • What would happen if you got a spoonful of a neutron star?
  • Why do we insist on dividing our wonderfully complex selves into boring little boxes
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