Building a Powerful Media Brand

Hefner:    Well, as its essence, the Playboy brand stands for sexy, stylish lifestyle and I think that that’s been, you know, sort of its eternal core, and fortunately for us, has given it a really global appeal.  So whether we’re extending the brand through multimedia or extending the brand through licensing into lifestyle products, that’s really what it stands for.  I think when you’re responsible for a brand, a great deal of what you have to decide is both what you do with it and what you don’t do with it, because every action you take under that brand, you’re in effect either making a deposit or withdrawal from the brand bank account, if you will.  And missteps are, you know, withdrawals and there is a limit to obviously how much you can do that can, you know, be not helpful to a brand and still preserve the brand’s inherent equity.

Christie Hefner reveals secrets to creating a global brand.

Meet the Bajau sea nomads — they can reportedly hold their breath for 13 minutes

The Bajau people's nomadic lifestyle has given them remarkable adaptions, enabling them to stay underwater for unbelievable periods of time. Their lifestyle, however, is quickly disappearing.

Wikimedia Commons
Culture & Religion
  • The Bajau people travel in small flotillas throughout the Phillipines, Malaysia, and Indonesia, hunting fish underwater for food.
  • Over the years, practicing this lifestyle has given the Bajau unique adaptations to swimming underwater. Many find it straightforward to dive up to 13 minutes 200 feet below the surface of the ocean.
  • Unfortunately, many disparate factors are erasing the traditional Bajau way of life.
Keep reading Show less

Golden blood: The rarest blood in the world

We explore the history of blood types and how they are classified to find out what makes the Rh-null type important to science and dangerous for those who live with it.

Abid Katib/Getty Images
Surprising Science
  • Fewer than 50 people worldwide have 'golden blood' — or Rh-null.
  • Blood is considered Rh-null if it lacks all of the 61 possible antigens in the Rh system.
  • It's also very dangerous to live with this blood type, as so few people have it.
Keep reading Show less

Scientists create a "lifelike" material that has metabolism and can self-reproduce

An innovation may lead to lifelike evolving machines.

Shogo Hamada/Cornell University
Surprising Science
  • Scientists at Cornell University devise a material with 3 key traits of life.
  • The goal for the researchers is not to create life but lifelike machines.
  • The researchers were able to program metabolism into the material's DNA.
Keep reading Show less