BRIC’s Beauty Addiction

When the BRIC companies first opened up to global capitalism they became addicted to Western clothing and beauty brands, but now they have emerged as beauty capitals in their own […]

by

Geoff Jones

April 14, 2011

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When the BRIC companies first opened up to global capitalism they became addicted to Western clothing and beauty brands, but now they have emerged as beauty capitals in their own right.

Professor, Harvard Business School

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