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Entrepreneur, You Need a Manifesto | MakerBot's Bre Pettis
Don't let delusions of freewheeling grandeur fool you; the best advice for a young entrepreneur is to establish values and rules, and then live up to them.
Bre Pettis is an American entrepreneur, video blogger and multi-artist. He is also known for DIY video podcasts for MAKE, and for the History Hacker pilot on the History Channel. He is one of the founders of the Brooklyn-based hacker space NYC Resistor.
Pettis is a co-founder and former CEO of MakerBot Industries a company that produces 3D printers now owned by Stratasys. Besides being a TV host and Video Podcast producer, he's created new media for Etsy.com, hosted Make: Magazine's Weekend Projects podcast, and has been a schoolteacher, artist, and puppeteer. He was the artist-in-residence of art group monochrom at Museumsquartier Vienna in 2007.
Pettis was featured prominently in the documentary film Print the Legend.
Bre Pettis: So it’s pretty obvious that a 3D printer is super applicable to engineers, industrial designers, and architects. You know, those folks see a MakerBot; they see the price tag; and they just take out their credit card and it’s shipped to them in a couple of days. And it’s just a no brainer.
It gets interesting though when people who aren’t necessarily in a maker culture, an engineering culture, a design culture get it because in many ways they’re free to do anything.
Every single person gets a drug-like rush when they fix something or they make something from scratch. Even if it's like, you know, a mashed potato casserole, you still get a rush when you make it and it's yours. So, in growing a company that had a real connection to a maker spirit, we were tapping into something that humans had set to the side for the last hundred years. And so it allowed us to basically light up those, you know, vestigial parts of our humanity and celebrate them.
And I think frankly that’s our biggest challenge as a culture is how do we empower people to unlock their true potential and explore who they are? Because, you know, I just — I believe that inside each person is the potential to have deep, deep powerful impact on their local community and society at large. So how do we make that happen? How do we unlock that?
As I think about what kind of advice I would give to other entrepreneurs when they start, I would say it’s actually better to box yourself in and create a rule set for yourself, a manifesto, you know. Something that basically says, "We are going to live our lives this way. This is our criteria. This is our sort of limitations. These are the things — this is the sort of challenge we’re going to give ourselves to stay within these parameters." So probably the downside of this is you end up sort of, you’re basically a fanatic. You’re limited by what you — you’ve limited what you can do. You’re sort of living in your own — I am living in my own personal cult at this point, right. And the great thing is that gives you an amazing focus and an amazing ability to make decisions. Because okay, does it meet your criteria? Yes or no. Okay, no? Screw it, we’re not doing that. There’s so many places that are just waiting for innovation. You know I’m in the hospital and I’m like this is garbage here. Like this equipment costs too much. It’s too hard. Here’s a streamlined, has crappy UI, bad user experience, and sure enough like — and people die because of it. So I’m like okay, we can like — so much opportunity in that. And I just look around the world and all I see is opportunity for people to have a deep impact on the world and make it better.
Don't let delusions of freewheeling grandeur fool you; the best advice for a young entrepreneur is to establish values and rules, and then live up to them. That's the advice of Bre Pettis, founder of 3D printer company MakerBot. To succeed in business, you first need to succeed in pinning down who you are as a person and a business professional.
The Visionaries series is brought to you by Big Think in collaboration with Founder Collective. In it, we profile remarkable entrepreneurs and the ideas and practices that make them great.
Sallie Krawcheck and Bob Kulhan will be talking money, jobs, and how the pandemic will disproportionally affect women's finances.
Health officials in China reported that a man was infected with bubonic plague, the infectious disease that caused the Black Death.
- The case was reported in the city of Bayannur, which has issued a level-three plague prevention warning.
- Modern antibiotics can effectively treat bubonic plague, which spreads mainly by fleas.
- Chinese health officials are also monitoring a newly discovered type of swine flu that has the potential to develop into a pandemic virus.
Bacteria under microscope
needpix.com<p>Today, bubonic plague can be treated effectively with antibiotics.</p><p style="margin-left: 20px;">"Unlike in the 14th century, we now have an understanding of how this disease is transmitted," Dr. Shanthi Kappagoda, an infectious disease physician at Stanford Health Care, told <a href="https://www.healthline.com/health-news/seriously-dont-worry-about-the-plague#Heres-how-the-plague-spreads" target="_blank">Healthline</a>. "We know how to prevent it — avoid handling sick or dead animals in areas where there is transmission. We are also able to treat patients who are infected with effective antibiotics, and can give antibiotics to people who may have been exposed to the bacteria [and] prevent them [from] getting sick."</p>
This plague patient is displaying a swollen, ruptured inguinal lymph node, or buboe.
Centers for Disease Control and Prevention<p>Still, hundreds of people develop bubonic plague every year. In the U.S., a handful of cases occur annually, particularly in New Mexico, Arizona and Colorado, <a href="https://www.cdc.gov/plague/faq/index.html" target="_blank">where habitats allow the bacteria to spread more easily among wild rodent populations</a>. But these cases are very rare, mainly because you need to be in close contact with rodents in order to get infected. And though plague can spread from human to human, this <a href="https://www.healthline.com/health-news/seriously-dont-worry-about-the-plague#Heres-how-the-plague-spreads" target="_blank">only occurs with pneumonic plague</a>, and transmission is also rare.</p>
A new swine flu in China<p>Last week, researchers in China also reported another public health concern: a new virus that has "all the essential hallmarks" of a pandemic virus.<br></p><p>In a paper published in the <a href="https://www.pnas.org/content/early/2020/06/23/1921186117" target="_blank">Proceedings of the National Academy of Sciences</a>, researchers say the virus was discovered in pigs in China, and it descended from the H1N1 virus, commonly called "swine flu." That virus was able to transmit from human to human, and it killed an estimated 151,700 to 575,400 people worldwide from 2009 to 2010, according to the Centers for Disease Control and Prevention.</p>There's no evidence showing that the new virus can spread from person to person. But the researchers did find that 10 percent of swine workers had been infected by the virus, called G4 reassortant EA H1N1. This level of infectivity raises concerns, because it "greatly enhances the opportunity for virus adaptation in humans and raises concerns for the possible generation of pandemic viruses," the researchers wrote.
The word "learning" opens up space for more people, places, and ideas.
- The terms 'education' and 'learning' are often used interchangeably, but there is a cultural connotation to the former that can be limiting. Education naturally links to schooling, which is only one form of learning.
- Gregg Behr, founder and co-chair of Remake Learning, believes that this small word shift opens up the possibilities in terms of how and where learning can happen. It also becomes a more inclusive practice, welcoming in a larger, more diverse group of thinkers.
- Post-COVID, the way we think about what learning looks like will inevitably change, so it's crucial to adjust and begin building the necessary support systems today.
Scientists uncovered the secrets of what drove some of the world's last remaining woolly mammoths to extinction.
Every summer, children on the Alaskan island of St Paul cool down in Lake Hill, a crater lake in an extinct volcano – unaware of the mysteries that lie beneath.
The coronavirus pandemic has brought out the perception of selfishness among many.
- Selfish behavior has been analyzed by philosophers and psychologists for centuries.
- New research shows people may be wired for altruistic behavior and get more benefits from it.
- Times of crisis tend to increase self-centered acts.