Bill Novelli on Secrets For Living Well
Bill Novelli is CEO of AARP, a membership organization of 40 million people age 50 and older, half of whom remain actively employed. AARP’s mission is to enhance the quality of life for all as we age. Prior to joining AARP, Mr. Novelli was President of the Campaign for Tobacco-Free Kids, whose mandate is to change public policies and the social environment, limit tobacco companies’ marketing and sales practices to children and serve as a counterforce to the tobacco industry and its special interests. He now serves as chairman of the board. He was also Executive Vice President of CARE, the world’s largest private relief and development organization.
Mr. Novelli is a recognized leader in social marketing and social change, and has managed programs in cancer control, diet and nutrition, cardiovascular health, reproductive health, infant survival, pay increases for educators, charitable giving and other programs in the U.S. and the developing world. His book, 50+: Give Meaning and Purpose to the Best Time of Your Life, was updated in 2008. Mr. Novelli serves on a number of boards and advisory committees. He holds a B.A. from the University of Pennsylvania and an M.A. from Penn’s Annenberg School for Communication, and pursued doctoral studies at New York University.
Question: How does one age well?
Bill Novelli: Well I think there’s a formula. And the formula is not a deep secret. The way to age well, I think, is to stay mentally and physically active. And then the obvious things: you know eat well, don’t smoke, those kinds of things. Get plenty of exercise. But mental and physical activity are the most important things that people can do to age well.
Recorded on: 9/27/07
Bill Novelli on exercise, nutrition, and a mentally engaged life.
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