Behind the Scenes With Obama Girl

Ettinger:    Yeah.  It’s a pretty funny story, actually.  We all met, again, at a Starbucks, and by we all I meant me and Ben, and that day Ben decided he wasn’t going to shoot it himself on his own handheld.  He was going to hire somebody, like, 3 hours before the shoot.  So, we actually posted an ad on Craigslist and found our cameraman and our director 3 hours before the shoot.  So that’s crazy right there.  So then we all met at Starbucks and we shot around the vicinity of Central Park.  We hopped on the subway, shot, you know, on 42nd Street, Times Square area and then downtown and then at the studio, and it took about 6 or 7 hours and it was a lot of just, like, yeah, kind of go with the flow.  Do this and walk, you know, walk down the street and sing these lyrics and do whatever you want to do.  I kind of had a free rein of whatever I felt like doing and they had their idea and they kind of just all meshed together and came out to be this great video.  And it’s funny, because it was really hot that day, and I remember, like, after the video came out and started becoming, like, big, I’m like, oh my gosh!  I didn’t even brush my hair that day!  Like, I never did a makeup touch up.  I didn’t have anyone, like, telling me, Amber, you’re hair is, like, a mess.  It’s embarrassing now, but, I guess, you know, if I had planned it to try and be too perfect, it wouldn’t have been the same. 

Obama Girl tells the story of shooting the world-famous video.

LinkedIn meets Tinder in this mindful networking app

Swipe right to make the connections that could change your career.

Getty Images
Swipe right. Match. Meet over coffee or set up a call.

No, we aren't talking about Tinder. Introducing Shapr, a free app that helps people with synergistic professional goals and skill sets easily meet and collaborate.

Keep reading Show less

What’s behind our appetite for self-destruction?

Is it "perverseness," the "death drive," or something else?

Photo by Brad Neathery on Unsplash
Mind & Brain

Each new year, people vow to put an end to self-destructive habits like smoking, overeating or overspending.

Keep reading Show less

Physicists puzzled by strange numbers that could explain reality

Eight-dimensional octonions may hold the clues to solve fundamental mysteries.

Surprising Science
  • Physicists discover complex numbers called octonions that work in 8 dimensions.
  • The numbers have been found linked to fundamental forces of reality.
  • Understanding octonions can lead to a new model of physics.
Keep reading Show less

Douglas Rushkoff – It’s not the technology’s fault

It's up to us humans to re-humanize our world. An economy that prioritizes growth and profits over humanity has led to digital platforms that "strip the topsoil" of human behavior, whole industries, and the planet, giving less and less back. And only we can save us.

Think Again Podcasts
  • It's an all-hands-on-deck moment in the arc of civilization.
  • Everyone has a choice: Do you want to try to earn enough money to insulate yourself from the world you're creating— or do you want to make the world a place you don't have to insulate yourself from?
Keep reading Show less