Arianna Huffington on Building a Blog

Question: The Huffington Post has positioned itself as the voice of the left…

Arianna Huffington: I don’t actually agree with that because I don’t see it as-- I don’t see it as Right versus Left. I don’t see us-- I mean, it obviously has a progressive viewpoint, there’s no question about that. But at the same time, half our traffic is coming from non-politics and half our traffic is coming from our other ___________________, you know, media, business, entertainment, living, and so as a result, people are coming to the Huffington Post who are not necessarily progressive, who don’t necessarily share our point of view, but who discover us, and discover our point of view. And I am very excited about that because I never wanted just to talk to the choir, just to talk to the people who agree with us. I want to sort of expand our reach and expose many more people to our viewpoint.

Question: What is the intention of the Huffington Post?

Arianna Huffington: Our intention is to continue growing in the direction of being an internet newspaper, and that’s why we’ve added the new verticles and we’re going to be adding more, including sports, international and green and books.

Question: Would you sell it?


Arianna Huffington: We haven’t thought about that now, and right now, we’re very excited about plowing more money into expanding it.

Arianna Huffington on building one of the most popular blogs on the web.

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