Self-Motivation
David Goggins
Former Navy Seal
Career Development
Bryan Cranston
Actor
Critical Thinking
Liv Boeree
International Poker Champion
Emotional Intelligence
Amaryllis Fox
Former CIA Clandestine Operative
Management
Chris Hadfield
Retired Canadian Astronaut & Author
Learn
from the world's big
thinkers
Start Learning

Advertising On The Internet

Fredrik Carlstrom: Yeah, I think people are very confused. There’s a lot of confusion about what’s going on, and there’s a lot of grand sort of statements, and this is what’s going on, and this is-- and at the end of the day, you hear-- you read and you hear what people are saying and they’re kind of going, “We come up with a new idea, it’s pre-roll, versus doing it at the end.” I just read something the other day, and the quote was basically this guy saying that they’re experimenting with sort of whatever the video is that you clicked on, you play a little bit of that, and then in the middle-- and his quote was, “We give you a little bit of video before we hit you over the head with the ad.” And I guess my point is people don’t want to get hit over the head, period. And it’s not-- there’s a lot of sort of fancy talk in the technology world about basically finding new ways of interrupting people. And I just don’t that that’s necessarily is the way things are going. To answer your question, which is a tricky one, I mean, in the newspaper world, I see-- and I just did this myself-- I just cancelled my subscriptions in the week, and I’m just getting the weekend editions, because I read everything else online. And then sort of day-to-day news about something, another crane falling on a building in New York City, you kind of don’t have to buy the paper to get that.

Question: What is non-interruptive advertising?

Fredrik Carlstrom: Well, I think kind of advertising has kind of been split up into two things. One is information. And one is entertainment. And I think a car example is a good one, because they spend a lot of money in advertising. And they may be able to do it smarter. You know, if you’re going to buy a car, you probably have a few brands that you would consider, and a few brands that you wouldn’t consider. And then you sort of start looking into the specifics of it. So there’s the entertainment, the brand-building part of it, which makes you like a BMW or a Saab, or whatever it is you’re into. And that’s sort of the longer-term stuff. And then you come into the thing, “Okay, what’s the mileage, what’s the guarantee, what’s the blah-blah-blah,” you know? And the funny thing about the car industry is that they’re still insisting on doing that on national television. They’re doing these sort of price ads in the most expensive media in the world. And then you go on their websites, and they’re kind of crappy, and the funny thing is, they’re spending all that money on advertising and you’re still-- when you’re about to make your decision, you’re still forced to go to Jersey and meet some guy in a bad suit, who has a funny accent, who’s trying to rip you off. And so all the funny ads and all the other stuff is kind of out the window, because Joe in Jersey, who’s like ripping you off with a car, he’s not that branded. I mean, you’re competing for people’s time, and so if I have an hour where I can watch a TV show, or I can watch a film, or I can watch news, or I can watch something that an ad has done, or that a brand has produced, and I don’t think people see a difference. And you know, you need to compete with Saturday Night Live, and you know, whoever.

 

Recorded on: 6/12/08

Fredrik Carlstrom explains that people do not want to get hit over the head with an advertisement.

The “new normal” paradox: What COVID-19 has revealed about higher education

Higher education faces challenges that are unlike any other industry. What path will ASU, and universities like ASU, take in a post-COVID world?

Photo: Luis Robayo/AFP via Getty Images
Sponsored by Charles Koch Foundation
  • Everywhere you turn, the idea that coronavirus has brought on a "new normal" is present and true. But for higher education, COVID-19 exposes a long list of pernicious old problems more than it presents new problems.
  • It was widely known, yet ignored, that digital instruction must be embraced. When combined with traditional, in-person teaching, it can enhance student learning outcomes at scale.
  • COVID-19 has forced institutions to understand that far too many higher education outcomes are determined by a student's family income, and in the context of COVID-19 this means that lower-income students, first-generation students and students of color will be disproportionately afflicted.
Keep reading Show less

How Hemingway felt about fatherhood

Parenting could be a distraction from what mattered most to him: his writing.

Ernest Hemingway Holding His Son 1927 (Wikimedia Commons)
Culture & Religion

Ernest Hemingway was affectionately called “Papa," but what kind of dad was he?

Keep reading Show less

The biology of aliens: How much do we know?

Hollywood has created an idea of aliens that doesn't match the science.

Videos
  • Ask someone what they think aliens look like and you'll probably get a description heavily informed by films and pop culture. The existence of life beyond our planet has yet to be confirmed, but there are clues as to the biology of extraterrestrials in science.
  • "Don't give them claws," says biologist E.O. Wilson. "Claws are for carnivores and you've got to be an omnivore to be an E.T. There just isn't enough energy available in the next trophic level down to maintain big populations and stable populations that can evolve civilization."
  • In this compilation, Wilson, theoretical physicist Michio Kaku, Bill Nye, and evolutionary biologist Jonathan B. Losos explain why aliens don't look like us and why Hollywood depictions are mostly inaccurate.
Keep reading Show less

Masturbation boosts your immune system, helping you fight off infection and illness

Can an orgasm a day really keep the doctor away?

Image by Yurchanka Siarhei on Shutterstock
Sex & Relationships
  • Achieving orgasm through masturbation provides a rush of feel-good hormones (such as dopamine, serotonin and oxytocin) and can re-balance our levels of cortisol (a stress-inducing hormone). This helps our immune system function at a higher level.
  • The surge in "feel-good" hormones also promotes a more relaxed and calm state of being, making it easier to achieve restful sleep, which is a critical part in maintaining a high-functioning immune system.
  • Just as bad habits can slow your immune system, positive habits (such as a healthy sleep schedule and active sex life) can help boost your immune system which can prevent you from becoming sick.
Keep reading Show less

Live on Tuesday | Personal finance in the COVID-19 era

Sallie Krawcheck and Bob Kulhan will be talking money, jobs, and how the pandemic will disproportionally affect women's finances.

Quantcast